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This post was written by Raquel Richards (@RaquelMRichards), a PR 20/20 intern studying PR at Ohio University. 

The fight for top talent is more competitive than ever before. In our field, employers are looking for candidates with hybrid experience, inherent motivation and leadership potential. One of the best ways to get your foot in the door is to complete an internship.

Did you immediately picture coffee runs and itineraries? Me too. But, the right internship (and the right people) will prepare you for what lies ahead: the so-called “real world.”

We often think that having a dream job is out of the question. Luckily, there are steps you can take to increase your chances of landing the internship of your dreams, and eventually, a job you love.

Take it from me. When applying for the intern position at PR 20/20, I was shaking in my boots. I had never worked for an agency, but I did my homework and earned the position of a lifetime.

Read on for six actionable steps to landing your dream marketing internship.

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HubSpot co-founders Dharmesh Shah (@dharmesh) and Brian Halligan (@bhalligan) are not all too different from Paul Simon & Art Garfunkel. Shah and Halligan transformed the inbound marketing world with HubSpot, much like Simon & Garfunkel transformed the folk-rock genre with their “Bridge over Troubled Water” album. Plus, I heard Halligan knows how to play guitar. 

Crush It! author and entrepreneur Gary Vaynerchuk (@garyvee) is to personal branding what Eminem is to hip hop music. No explanation needed there. Just think of words like magnetic, genius and shock value.

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You have to feel bad for Batman’s foes. 

Poison darts. Smoke bombs. Grappling hooks. Just when the bad guys think they know what’s coming next, they get a batarang to the face.

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The following is part 1 of the three-part "Make it Personal" Leadership Series for PR and marketing professionals.

On April 3, I had the opportunity to present at the annual Distinguished Leaders Conference for juniors and seniors of Baldwin-Wallace College, a private, liberal arts school in Northeast Ohio (and my alma mater).

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Picks of the Week: Jan. 2-7, 2011

Posted by Laurel Miltner on January 7, 2011

This week, we take a look at reputation management, measuring the strength of your online brand, local search trends, integrating webinars into your social media strategy, and Quora.

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Picks of the Week: Nov. 13-19, 2010

Posted by Laurel Miltner on November 19, 2010

This week's articles tend to dance around one big picture: merging multiple disciplines to develop effective business strategies in today's online world. Read on for: advice on strategic content marketing, quick tips to improve your writing, details on Facebook's new Messages, finding business results from social media activity, and the importance of personal branding.

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Picks of the Week: Oct. 30 - Nov. 5

Posted by Laurel Miltner on November 5, 2010

Today, we take a look at how the balance of personal and corporate brands affects the workplace and HR, how to improve your website's content, optimizing your site for mobile devices, blogging statistics from Technorati, and tips for becoming a better PR professional.

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The Business of Personal Branding

Posted by Paul Roetzer on December 4, 2009

Everyone has a story. We are all defined by our actions, beliefs, experiences, perceptions and choices.

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How to Land a Job in PR

Posted by Tracy Lewis on October 28, 2009

Six months ago, I was sitting in a college classroom at Ohio University anxiously awaiting graduation. It was an exciting time, yet also scary and frustrating.

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