The media landscape is changing and fragmenting. New digital, social and mobile channels continue to fuel how, when and where we experience media. More streaming TV content is available online than ever before. In fact, the NFL recently announced that for the first time, they will broadcast a game only through the internet next season.
No one is embracing these changes more than ESPN. At a recent American Advertising Federation-Cleveland luncheon, Bill Condon (@bcondon33), ESPN’s senior director of digital strategy, explained how ESPN is evolving with the changes. Below are a few highlights.... More