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What is the ROI of social media?

Nearly 90% of marketers want to know the answer to that question. Twitter’s (@twitter) new analytics feature is certainly a step in the right direction.

In July, Twitter launched its Tweet activity dashboard exclusively to a few advertisers and verified users. In late August, Twitter granted access to everyone, as long as you tweet in English, French, Japanese or Spanish, and have had an account for at least 14 days.

The activity dashboard enables us to know more information on how our tweets are performing, who and where our audience is geographically, and what topics are most popular.

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Two years ago (August 2010), we published a Social Media Monitoring Tools Comparison Guide, which included a free downloadable spreadsheet that compared 8 popular solutions side-by-side, based on 21 decision-impacting factors.

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Last month, a Cleveland Social Media Club (@smccle) friend, Tony Ramos (@tonyramos), posted the following update to Google+ and Facebook. We chatted on G+ about the topic, and about featuring Tony’s update in today’s post. Our 3 comments about this specific update were the only chatter seen on that social network.

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Highlights from the Annual Social Media Examiner Report
 

Since 2009, I’ve read the annual Social Media Marketing Industry Report, compiled by Michael Stelzer (@mike_stelzner), founder of Social Media Examiner. This spring, the 2012 report once again provides insights into:

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