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What is the ROI of social media?

Nearly 90% of marketers want to know the answer to that question. Twitter’s (@twitter) new analytics feature is certainly a step in the right direction.

In July, Twitter launched its Tweet activity dashboard exclusively to a few advertisers and verified users. In late August, Twitter granted access to everyone, as long as you tweet in English, French, Japanese or Spanish, and have had an account for at least 14 days.

The activity dashboard enables us to know more information on how our tweets are performing, who and where our audience is geographically, and what topics are most popular.

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This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find great value in it. Let us know what you think in the comments!

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Social media has changed the way we do business, engage, gather information, and evolve and experience our culture. When we check-in, post updates, Tweet, and connect with brands and individuals through online communities, we share knowledge and expe

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Inbound Marketing Industry Report, highlighting top articles and news stories from the third week of November, 2012.

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Inbound Marketing Industry Report, highlighting top articles and news stories from the first week of November, 2012.

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Prior to starting at PR 20/20, I was finishing up school and often found doing one of two activities in the time that was left over after class: 

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Without content, social media is all talk.

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Two years ago (August 2010), we published a Social Media Monitoring Tools Comparison Guide, which included a free downloadable spreadsheet that compared 8 popular solutions side-by-side, based on 21 decision-impacting factors.

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Last month, a Cleveland Social Media Club (@smccle) friend, Tony Ramos (@tonyramos), posted the following update to Google+ and Facebook. We chatted on G+ about the topic, and about featuring Tony’s update in today’s post. Our 3 comments about this specific update were the only chatter seen on that social network.

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Facebook has come a long way from its college years. In the past few months alone, it has made major acquisitions, completely revamped its design and user interface, and today—with a valuation of $104 billion—the company aims to raise $18.4 billion in the second-largest American IPO of all time

But has your Facebook marketing strategy changed?

To date, savvy marketers have seen Facebook as a place for sharing interesting and relevant information with fans—no matter the source. Since status updates push out to fans' feeds, you don’t want to sound too self-involved so you share articles from other sources, interesting quotes, ask how people are doing, etc.

But with the recent rollout of Timeline, the way this appears on your Page is completely different. Have you paid attention? Go take a look

What jumps out to you? What updates draw you in? If you’re like me, it’s not the text-filled links to industry articles that make you want to click. It's photos, videos, and the behind-the-scenes peeks into company history.

The Timeline format offers a much more intriguing opportunity for companies to personalize their brands and share their stories, in a place nearly 400 million users visit six days a week. (Source)

Review the kind of content your brand currently shares on Facebook. With the social network’s recent innovations in mind, do you think it’s time to reevaluate this strategy? I’d argue, yes.

And so would Facebook. Earlier this week, it published Page data that showed higher engagement with brand-related updates, and encouraged companies to talk more about their own brands on Timelines

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Highlights from the Annual Social Media Examiner Report
 

Since 2009, I’ve read the annual Social Media Marketing Industry Report, compiled by Michael Stelzer (@mike_stelzner), founder of Social Media Examiner. This spring, the 2012 report once again provides insights into:

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