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This post was written by PR 20/20 intern Emily Dann (@EmilyRDann). Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J. Whitman School of Management at Syracuse University.

 

New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Modern marketers are expected to master both traditional and digital skills to deliver measureable results. 

However, these qualified hybrid marketing professionals are in short supply, and a full-fledged talent war has begun.

It’s imperative that businesses continuously adapt to evolving marketing trends. Founder and CEO of PR 20/20 Paul Roetzer (@paulroetzer) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy

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More than 40% of the world’s population (roughly 3 billion people) are online today, as compared to a mere 7% in 2000, according to the International Telecommunication Union. It’s no wonder the marketing industry has experienced a disruptive shift over the past few years. We have more data, more technology and more channels to engage with customers on than ever before.  

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This post was written by Raquel Richards (@RaquelMRichards), a PR 20/20 intern studying PR at Ohio University. 

The fight for top talent is more competitive than ever before. In our field, employers are looking for candidates with hybrid experience, inherent motivation and leadership potential. One of the best ways to get your foot in the door is to complete an internship.

Did you immediately picture coffee runs and itineraries? Me too. But, the right internship (and the right people) will prepare you for what lies ahead: the so-called “real world.”

We often think that having a dream job is out of the question. Luckily, there are steps you can take to increase your chances of landing the internship of your dreams, and eventually, a job you love.

Take it from me. When applying for the intern position at PR 20/20, I was shaking in my boots. I had never worked for an agency, but I did my homework and earned the position of a lifetime.

Read on for six actionable steps to landing your dream marketing internship.

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You’ve graduated college, earned your degree and landed your first marketing job. Now that you’ve completed the hypothetical checklist into professional life, have you crossed the learning finish line?

Given how quickly the marketing industry shifts, marketers should never be done learning. Whether you are just getting started, or have been in the field for years, keeping up with the industry is an ongoing task.

Here are four ways every marketer can tackle ongoing education, and become a lifelong learner.

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So you’ve landed your dream internship— now what?

Internships can be a great way to gain knowledge that only firsthand experience can give you, but being an intern can be a little overwhelming at times.

Outlined below are ten valuable tips I learned during my internship with PR 20/20 that can help you not only succeed, but excel during your marketing internship.

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Marketing Trends to Watch in 2015

Posted by Taylor Radey on October 22, 2014

The marketing rate of change is accelerating, the technology matrix is growing, and the lexicon is ever evolving. Preparing 2015 marketing budgets and strategies can seem overwhelming with so many variables at play.

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Boards control the purse strings and power in many organizations, and achieving their support is often paramount to your success as a CMO. However, for many, board meetings are an elusive ordeal, in which you’re not quite sure what to present or how your marketing program is being evaluated.

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Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources.

The Marketing Talent Gap 

Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments, small businesses, and marketing agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic institutions are faced with the need to adapt curriculums to the real-time nature of business. 

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October 2013 data from Wanted Analytics found that digital advertising and marketing jobs grew at a 19% year-over-year increase from 2012 to 2013.

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The time has arrived. It’s your chance to earn an interview with Super-Fantastic-Dream-Company and you don’t want to screw it up. You’ve heard all of the advice about how to calm your nerves, conduct background checks on the company before sending anything, and to keep in touch afterward to continue the conversation, but you still wonder what more you will need to know as you go through the application and interview process.

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