This post was written by PR 20/20 intern Emily Dann (@EmilyRDann). Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J. Whitman School of Management at Syracuse University.
New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Modern marketers are expected to master both traditional and digital skills to deliver measureable results.
However, these qualified hybrid marketing professionals are in short supply, and a full-fledged talent war has begun.
It’s imperative that businesses continuously adapt to evolving marketing trends. Founder and CEO of PR 20/20 Paul Roetzer (@paulroetzer) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy.... More