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Insights from INBOUND 2014

Posted by Taylor Radey on September 25, 2014

A movement is rising in businesses and agencies across the country and around the world. It can be seen in the exponential growth of HubSpot’s (@HubSpot) annual conference, with attendance nearly doubling every year since 2010.

More than 10,000 marketers, sales professionals, agency owners, developers, entrepreneurs and students gathered in Boston for the four-day event called INBOUND.

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Today at HubSpot’s (@hubspot) annual INBOUND conference, co-founders Dharmesh Shah (@dharmesh) and Brian Halligan (@bhalligan) unveiled new customer relationship management (CRM) solutions.

The HubSpot CRM collects and stores information on contacts, companies, deals and tasks in a centralized database. Additionally, Sidekick, the company’s evolved Signals product, provides real-time insights, notifications and tools when working outside of the platform.

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Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources.

The Marketing Talent Gap 

Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments, small businesses, and marketing agencies struggle 

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Following is an excerpt from Chapter 6 of The Marketing Performance Blueprint, and a preview of my proposed SXSW Interactive 2015 session (voting open until Sept. 5, 2014).

Marketing automation has the ability to expand the value and impact of your content, capture lead intelligence, improve lead-to-sale conversion rates, drive repeat purchasing, and, most important, enhance the overall customer experience throughout the journey.

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“Marketing is now, as it has always been, an art form. But the next generation of marketers understands it can be so much more. These innovators are rewriting what is possible when the art and science of marketing collide.”

[The Marketing Performance Blueprint is now available in print and digital. Visit the book site to learn more.]

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Editor's Note: Others must have agreed that it's going to be an event worth attending—just this week the conference sold out! (Congrats, team MarTech!) Add yourself to the waiting list, follow the conversation on social, or mark your calendar for San Francisco in 2015.

We’re less than a month out from the inaugural MarTech Conference in Boston, Aug. 19-20. It’s a conference aimed to prepare hybrid marketers, managers and IT pros to “harness the potential of technology-powered marketing.”

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Remember Magic Eye pictures? One Christmas, my uncle framed one for me and each of my cousins. It was one of the more memorable gifts that year because I was obsessed with seeing the hidden picture. The trick is you cross your eyes, squint and hum the theme song from Gilligan's Island.

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Low lead volume. Unqualified leads. Overworked sales reps, high cost of customer acquisition (COCA) and lackluster ROI.

Sound familiar?  

Sounds like your organization needs lead scoring—stat.

Lead scoring is the process of applying values to lead activities and attributes, to better qualify marketing-generated leads for the sales team. It’s an objective and automated system to identify sales-qualified leads (SQLs)—leads that are more likely to become customers based on demographic information, lead details, website activity and engagement.

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In 1981 Men at Work released, “Who Can It Be Now,” which I will argue is the world’s best ringtone and worst music video.

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Medium
is a social publishing platform created by Twitter co-founders Evan Williams (@ev) and Biz Stone (@biz). It was built to solve a problem: 

There’s too much noise. 

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