Who doesn’t love a good round up of predicted trends every New Year? Marketers are especially into emerging mediums, as it’s imperative we build our activities and tactics around the latest and greatest innovations.
Now that we’re nearing the end of the first quarter, we’ve noticed a reoccurring prediction for this year: video marketing. Our consumers are demanding video content more than ever, and here are a few numbers to prove it:
- 100 million Internet users watch online video every day.
- 90% of online shoppers indicate they find video helpful for buying decisions.
- 65% of executives visit a marketer’s website after viewing a video online.
- Emails that include videos have a 96% higher click through rate.
Video has been on the scene for quite some time, but now it’s becoming a must-have piece of marketing strategies. It’s normal to feel that you may not have the proper equipment or skill to give into this trend. But, don’t fear because there are plenty of ways to quickly and easily incorporate video into your 2016 marketing plans.
Continue reading for three ways marketers can dive right into the video trend.... More