toggle mobile navigation

“HubSpot is at the intersection of technology and philosophy.” — Dharmesh Shah, co-founder and CTO, HubSpot

Dharmesh (@dharmesh) opened his INBOUND 2015 keynote with co-founder Brian Halligan (@bhalligan) with this simple truth. I couldn’t agree more—that the company is at this crossroads, and that its technology is inexplicably tied to the ideology, practices and desires of its users.

Taking it a step further, I’d argue that in the case of the Boston-based SaaS company with more than 13,000 customers worldwide, its product is a direct reflection of the behaviors and preferences of consumers today.

... More

Marketing operations are constantly innovated by new technologies, from automation and gelocation to personalization. But, at the heart of branding is one constant element: content marketing.

Content drives the narrative behind all campaigns, big and small. It’s the pulse of company culture and the beat of service offerings—constantly pumping purpose and inspiration into your team. 

It’s critical to bottom-line business health, and it’s a complicated practice. Below I’ve curated a few of PR 20/20’s favorite content marketing resources, tools, charts and graphics to advance your content marketing practice, from idea generation to production.  

... More

As marketers, we’re familiar with search engine optimization (SEO). But, what if you’re tasked with app store optimization (ASO)?

According to TUNE’s 2014 mobile-usage survey, approximately half of all app downloaders find new apps by searching the app store (53% Android, 47% iOS).

... More

Editor's Note: This post was originally published on LinkedIn.

What’s possible when the art and science of marketing collide?

I’ve been consumed by this question for the better part of 10 years since launching PR 20/20. I believe the marketing industry has reached an inflection point, and everything is about to change.

... More

Editor's Note: This post has been updated to include the SXSW 2015 slide deck. See below.

Marketing automation platforms save time, improve efficiency and increase productivity. They give companies an unprecedented ability to understand buyers, identify opportunities, track campaign performance and link marketing activities to business outcomes. 

... More

This post is part of HubSpots second annual Inbound Marketing Week, a worldwide series of events inviting marketers to share industry knowledge and strategy best practices.

At the onset of each year, marketing influencers and brands weigh in on the leading trends expected to impact our industry. Even through the repetition, we continuously look to these articles with hopes that they will illuminate the keys to success or, better yet, provide us with an entirely new concept or idea.

In 2015, the conversation has been heavily dominated by a few obvious leaders—marketing automation, contextual marketing and personalization, mapping the customer journey, 

... More

Marketing automation software is an integral component within an organization’s tech stack, as it supports core business goals, such as optimized marketing and sales alignment, improved lead-to-sale conversion and an enhanced customer experience. 

... More

Marketing Trends to Watch in 2015

Posted by Taylor Radey on October 22, 2014

The marketing rate of change is accelerating, the technology matrix is growing, and the lexicon is ever evolving. Preparing 2015 marketing budgets and strategies can seem overwhelming with so many variables at play.

... More

Insights from INBOUND 2014

Posted by Taylor Radey on September 25, 2014

A movement is rising in businesses and agencies across the country and around the world. It can be seen in the exponential growth of HubSpot’s (@HubSpot) annual conference, with attendance nearly doubling every year since 2010.

More than 10,000 marketers, sales professionals, agency owners, developers, entrepreneurs and students gathered in Boston for the four-day event called INBOUND.

... More

Today at HubSpot’s (@hubspot) annual INBOUND conference, co-founders Dharmesh Shah (@dharmesh) and Brian Halligan (@bhalligan) unveiled new customer relationship management (CRM) solutions.

The HubSpot CRM collects and stores information on contacts, companies, deals and tasks in a centralized database. Additionally, Sidekick, the company’s evolved Signals product, provides real-time insights, notifications and tools when working outside of the platform.

... More
comments powered by Disqus