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Images. From blog posts and web development, to landing pages and calls to action, digital marketers are frequently using images to attract attention, maintain interest, outwit eye patterns and engage viewers.

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We recently caught up Derek Singleton (@B2BMktMentor), marketing analyst at Software Advice, to hear his thoughts about content marketing and how it’s changing the traditional roles of PR and journalism. Derek reports on B2B marketing technologies and trends. His work has appeared in The New York Times, CIO and The Huffington Post.

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