A PR 20/20 client case study from long-time client, Industrial Heat Sources. It outlines how a manufacturing equipment distributor increased traffic 123%, leads 243% and sales 27%, through strategic inbound marketing.
- Objective: Drive brand awareness, website traffic and organic lead volume in an effort to surpass pre-2008 economic collapse sales revenue.
- Campaign Activities: Website, blog posts, ebooks, lead nurturing, enewsletter, SEO, social media, video, resource content and custom website tools.
- Results: Website traffic +123%, leads +243%, sales +27%, and by the end of 2011 sales had surpassed 2008.
"I’ve worked with PR 20/20 for more than six years, and am continually impressed with their work, professionalism and vision. In 2010, my faith in them led me to take a risk and evolve my marketing efforts away from traditional advertising to include activities like SEO, social media and content publishing. I’m an old-school numbers guy, and the proof is in the results.”
- Ken Paine, founder and CEO of Industrial Heat Sources