• Content Marketing 2.0: Story + Narrative Connect People & Brands

  By Jessica Donlon | Posted March 15, 2013 | Link | Filed in: Content Marketing

  This year and last, content marketing and the importance of storytelling were central themes throughout the conference. In his session this past Monday, Moving from Story to Narrative, Deloitte chairman John Hagel (@jhagel) counted more than 100 SXSW presentations focused on content. His presentation, however, went deeper by examining the differences between story and narrative—and how the latter has inspired movements that shape the world.

  In this post, we’ll examine the differences between storytelling and narrative—and share tips for brands to use both to better connect with the audiences they care about most.

  
  
  

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• 6 Bulletproof Ways to Prevent Patchwriting

  By Mike Kaput | Posted March 7, 2013 | Link | Filed in: Writing Tips

  Patchwriting isn’t full-on plagiarism. It’s more like intellectual laziness. And the breakneck pace of the content marketing world encourages it—making patchwriting far easier and far more dangerous than simply copying someone else’s work. Content marketers need to have practical strategies in their arsenal to combat patchwriting each and every day in the trenches.

  
  
  

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• How to Build Your Modern Marketing Team [Webinar]

  By Laurel Miltner | Posted March 4, 2013 | Link | Filed in: Inbound Marketing, Talent, Resources

  It's no secret that there is an ever-widening talent gap in the marketing industry today. You have two options for how to approach it:  Stay the course. Convince yourself that what has worked in the past will continue to fulfill your personal career, and fuel the success of your orga…
  
  

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• Evolution of the Prototype Marketer [Ebook]

  By Paul Roetzer | Posted February 25, 2013 | Link | Filed in: Business, Management, Talent, Technology

  The marketing talent war has begun. Will your organization lead, or be left behind?

  Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments and marketing agencies struggle to recruit and retain qualified professionals for career paths that didn’t exist three years ago, while academic institutions are faced with the need to adapt curriculums to the real-time nature of business.

  In Evolution of the Prototype Marketer: The Hybrids Are Coming, we delve into the rapidly expanding marketing talent gap, explore the catalysts for transformation, and detail what it takes for you, and your organization, to compete in the modern marketing era.

  
  
  

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• Media Training Tips: How to Help Your Experts Ace a Media Interview

  By Laurel Miltner | Posted February 22, 2013 | Link | Filed in: Public Relations, Media Relations

  Your PR team's media outreach efforts paid off—they've secured an interview with a key media contact for one of your company's subject-matter experts (SME). 

  But, with the outreach off the table and everything relying on one real-time conversation, how can you ensure your SME's success? Without overwhelming him or her too much—and potentially adding to the nerves of the situation—here are a few simple tips to share to ensure confidence before, during and after a media interview.

  
  
  

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• 3 Tips to Market Yourself in an Interview

  By Rachel Miller | Posted February 12, 2013 | Link | Filed in: Personal Branding, Career Advice

  The time has arrived. It’s your chance to earn an interview with Super-Fantastic-Dream-Company. You’ve heard all of the advice about how to calm your nerves, conduct background checks on the company before sending anything, and to keep in touch afterward to continue the conversation, but you still wonder what more you will need to know as you go through the application and interview process.

  This article offers three tips on how to market yourself, so you can truly stand out from the moment you apply.

  
  
  

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• Indiana Jones and the SERP Treasure

  By Keith Moehring | Posted January 30, 2013 | Link | Filed in: Pop Culture Marketing Lessons, Search Marketing

  As proven by Henry Walton “Indiana” Jones, and his father before him, treasure hunting can be an exciting and prosperous profession 

  Those of us who study search engine optimization understand this, as unlocking the path to Google’s Search Engine Results Page (SERP) Treasure may be today’s equivalent of a Holy Grail or Ark of the Covenant.

  This article shares the "four trials" one must follow to rise above the competition and seize the SERP Treasure. 

  
  
  

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• Content Marketing Presents Uncertain Future For Publishers

  By Paul Roetzer | Posted January 29, 2013 | Link | Filed in: Content Marketing, The Business of Marketing

  As publishers see continued erosion of ad revenue and readership, advertisers are shifting their dollars to digital, hiring writers, outsourcing content production to marketing agencies, and building their own audiences. In short, brands are becoming publishers, and investing resources in content marketing that were once earmarked for traditional media. 

  But, the reality is that becoming a successful brand publisher is hard. So while brands confront new demands on talent, technology and business process in order to adapt, publishers have a bit of a head start in these critical areas, and can compete directly with marketing agencies for outsourced content dollars. 

  Rather than viewing content marketing as their impending doom, publishers should be focused on the emerging opportunities ... 

  
  
  

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• 2013 Digital Marketing Conferences [Downloadable Database]

  By Rachel Miller | Posted January 26, 2013 | Link | Filed in: Inbound Marketing, Resources, Marketing

  Our 2013 digital marketing conferences database—available as a free, downloadable and sortable Excel sheet—includes more than 60 conferences from around the world, chosen based on their professional relevance, speaker base, educational components, networking opportunities, and overall excitement within the industry to help you determine the best ones to attend for you and your team.

  
  
  

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• Content Marketing Copycats: Check Into The Challenges

  By Christina Schmitz | Posted January 22, 2013 | Link | Filed in: Content Marketing

  When it comes to content marketing, imitation isn’t all that flattering when you’re the one who’s put in the thought, time and money. What are the challenges you've faced with content copycats, and how do you prevent plagiarism in your organization?

  
  
  

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