• After the Cutts Crackdown, Is Guest Blogging Still Worth It?

    Well search engine spammers, your antics have again made SEO all the more difficult for everyone, just as you did with your link schemes and keywords stuffing. You’ve taken guest blogging, a viable and effective marketing activity, and limited its overall potential impact.

    To take advantage of guest blogging’s benefits without suffering the SEO consequences (possible penalties), your approach must become more targeted and authentic. Following are some best practices to keep in mind to help maximize guest blogging’s potential impact.

  • Passing The New Google Analytics IQ Exam (2014)

    Whether you’ve never been certified before or you’ve been waiting to update it, this post will tell you what to expect from the new GAIQ exam, what resources are helpful and additional tips to ensure your success.

  • 5 Marketing Lessons from the 2014 Super Bowl Ads

    Recently, I attended the 2014 Annual Super Bowl Ad Review, hosted by the Cleveland Chapter of the American Marketing Association. Tailored for marketing professionals of all levels, this interactive luncheon dove into the most talked about Super Bowl advertisements. Here are the winners, the losers and the lessons for marketers.

  • Need to Scale Your Content Marketing? Start Repurposing.

    Repurposing is content marketing’s version of a remix or mashup. You change, combine or reuse existing content in new ways. You publish these creations to new channels or formats. 

    Repurposed content reaches more leads in more places and extracts more value from content marketing investments. Most importantly, it scales. An ebook begets infographics which (with narration) beget videos, etc.—all in exponentially less time than each asset would take to create in a vacuum.

    So, how do you find content to repurpose?

  • What Do Businesses Need to Know About Building a Mobile App?

    You and your marketing team have come up with a unique idea for a mobile application that target audiences or customers have been clamoring for. An app that is sure to solve major pain points, simplify the education and buying process, and/or create a new revenue stream.

    Or, your boss has a really cool idea for a game where you line up and crush similar-looking candies, earning points so you can advance through a Candy Land-type place.

    But where do you turn next?

  • Revenge of the Laggards: The Current State of Dataviz

    Fifteen years ago, the presentation of data wasn’t terribly democratic, sophis­ticated, and interactive, especially compared to today. Tech-savvy analysts and IT professionals generated static diagrams, graphs, and charts for quarterly or annual meetings or “special events.” Back then, cutting-edge dataviz wasn’t part and parcel to many jobs. There just wasn’t that much data, especially compared to today.

    In a way, this was entirely understandable. Yes, the late-1990s saw the advent of modern enterprise reporting and BI applications adroit at represent­ing mostly structured data. In most organizations, however, relatively few peo­ple regularly visualized data, at least not on a regular basis.

    My, how times have changed.

  • 11 Ways to Power Your Public Relations Program

    Relationships are at the core of any successful marketing campaign, and public relations is designed to help organizations communicate with those they care about most, including: analysts, customers, employees, influencers, media and partners. This post dives into online and offline PR tactics, and offers resources to power a fresh approach to PR.

  • 10 Components of a Modern Marketing Foundation

    If the core of your marketing program is strong, then you can leverage that foundation, and focus efforts on driving leads and sales. However, if your core is weak, then you’ll need to build the basics and properly align ROI expectations, and budgets. These 10 elements are fundamental to your success.

  • How Can I Generate Blog and Email Subscribers?

    We all want more blog and email subscribers, but how do you motivate your audience to take this step? Here's one quick and easy trick that has helped our clients dramatically increase blog and email subscribers.

  • Seeking Case Studies for New Book on Marketing Performance

    Paul Roetzer is looking for contacts and case studies to feature in his new book (Wiley, coming August 2014) that presents the processes, technologies and strategies to fill marketing gaps, and build performance-driven organizations.