• What Medium Says About the Future of Content Marketing

    Medium is a social publishing platform created by Twitter co-founders Evan Williams and Biz Stone. It was built to solve a problem: There’s too much noise. 

    How can online content consumers separate what matters to them from what doesn’t? Web giants (Google, Facebook and LinkedIn) and startups (Medium) alike are tackling the problem. By doing so, they’re having a powerful impact on how marketers do their jobs. Medium is a poster child for a changing content landscape—and can give us insight into what’s coming next.

    What is Medium, why does it matter, and how does it affect marketers?

    Read on to find out.

  • Network to Your Next Job: Informational Interview Tips from Professionals

    Whether you are a student seeking an internship or first job, or a seasoned professional looking for a job change, insight into your options can be critical for success. A simple conversation can help determine where you stand in your field and, more importantly, where you could go.

  • After the Cutts Crackdown, Is Guest Blogging Still Worth It?

    Well search engine spammers, your antics have again made SEO all the more difficult for everyone, just as you did with your link schemes and keywords stuffing. You’ve taken guest blogging, a viable and effective marketing activity, and limited its overall potential impact.

    To take advantage of guest blogging’s benefits without suffering the SEO consequences (possible penalties), your approach must become more targeted and authentic. Following are some best practices to keep in mind to help maximize guest blogging’s potential impact.

  • Passing The New Google Analytics IQ Exam (2014)

    Whether you’ve never been certified before or you’ve been waiting to update it, this post will tell you what to expect from the new GAIQ exam, what resources are helpful and additional tips to ensure your success.

  • 5 Marketing Lessons from the 2014 Super Bowl Ads

    Recently, I attended the 2014 Annual Super Bowl Ad Review, hosted by the Cleveland Chapter of the American Marketing Association. Tailored for marketing professionals of all levels, this interactive luncheon dove into the most talked about Super Bowl advertisements. Here are the winners, the losers and the lessons for marketers.

  • Need to Scale Your Content Marketing? Start Repurposing.

    Repurposing is content marketing’s version of a remix or mashup. You change, combine or reuse existing content in new ways. You publish these creations to new channels or formats. 

    Repurposed content reaches more leads in more places and extracts more value from content marketing investments. Most importantly, it scales. An ebook begets infographics which (with narration) beget videos, etc.—all in exponentially less time than each asset would take to create in a vacuum.

    So, how do you find content to repurpose?

  • What Do Businesses Need to Know About Building a Mobile App?

    You and your marketing team have come up with a unique idea for a mobile application that target audiences or customers have been clamoring for. An app that is sure to solve major pain points, simplify the education and buying process, and/or create a new revenue stream.

    Or, your boss has a really cool idea for a game where you line up and crush similar-looking candies, earning points so you can advance through a Candy Land-type place.

    But where do you turn next?

  • Revenge of the Laggards: The Current State of Dataviz

    Fifteen years ago, the presentation of data wasn’t terribly democratic, sophis­ticated, and interactive, especially compared to today. Tech-savvy analysts and IT professionals generated static diagrams, graphs, and charts for quarterly or annual meetings or “special events.” Back then, cutting-edge dataviz wasn’t part and parcel to many jobs. There just wasn’t that much data, especially compared to today.

    In a way, this was entirely understandable. Yes, the late-1990s saw the advent of modern enterprise reporting and BI applications adroit at represent­ing mostly structured data. In most organizations, however, relatively few peo­ple regularly visualized data, at least not on a regular basis.

    My, how times have changed.

  • 11 Ways to Power Your Public Relations Program

    Relationships are at the core of any successful marketing campaign, and public relations is designed to help organizations communicate with those they care about most, including: analysts, customers, employees, influencers, media and partners. This post dives into online and offline PR tactics, and offers resources to power a fresh approach to PR.

  • 10 Components of a Modern Marketing Foundation

    If the core of your marketing program is strong, then you can leverage that foundation, and focus efforts on driving leads and sales. However, if your core is weak, then you’ll need to build the basics and properly align ROI expectations, and budgets. These 10 elements are fundamental to your success.