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Recession-Themed Marketing: Three Lessons from Schooner Tuna
Get out of bed each day and chances are you’ll hear a marketing message tied to the economy. From car companies offering to cover monthly payments for those that lose their jobs, to budget-friendly brand offshoots, trying times have created new opportunities for companies to comm…
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Newspaper Execs Say Print Media Is Not Dead
On Feb. 3, a small group of newspaper execs came together and launched The Newspaper Project to promote the value and vitality of newspapers in a dynamic economic climate, and to combat the notion that the industry is dying. The Website, www.NewspaperProject.org, writes, “While…
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What's your drug (case study) of choice?
For anyone that didn’t hear about the “Motrin moms” story, here’s some background: Last month Motrin made an online video about babywearing for International Babywearing Week. They thought it would be a great fit for their brand by telling moms that …
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5 Tips for a Successful Holiday Google AdWords Campaign
I’ve passed the Google AdWords Professional exam, run several client AdWords campaigns and read everything I could get my hands on about pay-per-click (PPC) campaign management. However, when we recently suggested to a client that they should run a PPC campaign to promote their product…
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4 Tips to Writing Effective PPC Landing Pages
So your pay-per-click advertisement offer of “free shoes with the purchase of every shoelace” caught the attention of a search engine searcher. They’ve clicked on your ad, Google charged your account the $5.50 you bid for the term “shoe fastening devices,”…
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Views from the Mainstream (Part 2 of 4)
(Part 2 of a 4-part blog series on The Battle for Influence: Online vs. Print Media) With the explosion of social media — Facebook.com, Youtube.com, MySpace.com — the Internet has in a way given people control over their consumption of news and information. So how is the pri…
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Print Media Is Losing (Part 3 of 4)
(Part 3 of a 4-part blog series on The Battle for Influence: Online vs. Print Media) “We face the most difficult advertising environment in our history … ,” wrote Terry Egger, publisher of the Cleveland Plain Dealer, in a letter to readers after restructuring the pa…
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The Power of Viral Videos
Public relations as we know it is rapidly evolving, and organizations caught watching from the sidelines are being left behind. Innovators and early adopters are taking the risks, and reaping the rewards, of launching social media campaigns. These organizations, seeking more affordab…
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What Can Google Do For Your Business?
On the heels of surpassing the $200 billion mark in market value (which by the way is more than the combined value of News Corp, Disney, Viacom and CBS), Google amassed nearly 4 billion search queries in September, according to the latest report from Nielsen Online. That's 54 percent…
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