Guest post by Kristen Matthews of GroupHigh
As outbound marketing tactics become obsolete, establishing relationships with bloggers who can promote your brand via word of mouth is becoming more important than ever.
Now that modern consumers are wired to tune out traditional ads and have the self-empowerment to research brands on their own, marketers and PR professionals are scrambling to fill the internet with good content about their brands and their client’s brands.
The sweet spot lies in not only producing content that subtly links back to your brand but also establishing a balance of content about your brand produced by others. It all comes down to the fact that humans trust word of mouth recommendations over self-promotional garble.
This is where blogger outreach comes in ...