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7 Ways to Protect Your Online Reputation
When someone is looking for more information about you, it’s likely he or she will turn to Google or other search engines. Learn how to protect online assets and create content, in order to "own" your search engine results.
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Moises' Commandments: Lessons from the N-Control PR Disaster
On Dec. 27, 2011, N-Control, a company that makes video game controller adapters to improve play for handicapped users and hardcore gamers, almost lost everything. A simple customer service email chain spiraled out of control and into a PR nightmare after a …
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What ICANN Top-Level Domains Mean to You
Last week, the Internet Corporation for Assigned Names and Numbers (ICANN) approved the use of generic top-level domains (gTLDs). The result: organizations can now purchase TLDs outside the 22 suffixes historically approved for general use, such as .com, .net and .org. For example, Apple can…
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Make it Personal: Recruiting Top PR and Marketing Talent
The following is part 3 of the three-part "Make it Personal" Leadership Series for PR and marketing professionals. Young professionals have more opportunities than ever to transform from student, to professional, to leader – in a relatively short period of time. However, it’s …
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Make it Personal: Opportunities, Interviews and Team Skills
The following is part 2 of the three-part "Make it Personal" Leadership Series for PR and marketing professionals. Once you’ve made the commitment to personal branding, social media and making your mark online, it’s time to bridge those activities to career planning, and discov…
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Make it Personal: Brand Building for PR and Marketing Pros
The following is part 1 of the three-part "Make it Personal" Leadership Series for PR and marketing professionals. On April 3, I had the opportunity to present at the annual Distinguished Leaders Conference for juniors and seniors of Baldwin-Wallace College, a private, liberal arts school …
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How to Transition from a Facebook Profile to a Page
In November 2007, Facebook rolled out Pages, which allowed organizations and businesses to connect and interact with customers, prospects and other key audiences. However, there are companies that still use Profiles — intended for individuals, not brands — for their businesses. T…
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PR Pros: Are You Ready For Your Close-Up?
Some people are natural storytellers. Whatever the content, the medium or the crowd, they have the ability to engage an audience through eye contact, voice, non-verbal cues, and that special spark that drives the story home. But many of us fear public speaking, or at least experience…
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Marketing Lessons from the Grateful Dead: 3 Key Takeaways
A brief overview of key lessons learned in David Meerman Scott and Brian Halligan's recently published book, Marketing Lessons from the Grateful Dead.
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