15 Business Basics that Impact Overall Marketing Success
An overview of 15 core areas of your business that can have a big impact on marketing programs, covering business basics, product/service foundations, and team strengths.
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Evolution of the Prototype Marketer [Ebook]
The marketing talent war has begun. Will your organization lead, or be left behind?
Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments and marketing agencies struggle to recruit and retain qualified professionals for career paths that didn’t exist three years ago, while academic institutions are faced with the need to adapt curriculums to the real-time nature of business.
In Evolution of the Prototype Marketer: The Hybrids Are Coming, we delve into the rapidly expanding marketing talent gap, explore the catalysts for transformation, and detail what it takes for you, and your organization, to compete in the modern marketing era.
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Marketing Agencies Fail to Evolve as CMOs Seek Integrated Digital Services
“History is full of industry leaders and business pioneers who have become irrelevant because they failed to innovate and evolve. Maybe it is the result of conservative cultures, poor leadership, a lack of will and vision, or the systematic inertia that builds from years of complacency…
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Find Time for Social Media: How To Map Out a Plan for the C-Suite
Executives can no longer ignore the power of social media. The social media policy is in place, the communications department is managing a corporate brand, employees are active, and now it’s time for the C-suite to get active! The challenge for agencies and marke…
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A New Chapter Emerges from a Change in Perspective
“The marketing-services industry is at a turning point where an agency must choose whether to, as Paul states, “disrupt or be disrupted.” So the question now is, which side will you choose?” — Brian Halligan, cofounder and CEO, HubSpot Twelve months ago,…
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How to Staff an Inbound Marketing Agency
I’m impressed on a daily basis with the caliber of talent my colleagues possess, and their commitment to the agency and each other. In addition, over the past two years, I've grown and learned so much professionally—just by being part of the PR 20/20 team. Wondering how we creat…
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An Idea, a Book and an Opportunity for Change
Editor's Note: For more information on the book, see MarketingAgencyInsider.com. This is the story behind my forthcoming book, The Marketing Agency Blueprint. A book made possible by the support and guidance of David Meerman Scott, the innovation and vision of my friends at HubSpot, a share…
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The Last Blog Post: 5 Lessons I'd Leave Behind
“If you had one last blog post to write, what would you say?” Inspired by Randy Pausch’s “Last Lecture,” Daniel Burstein of MECLABS Primary Research asked that very question to a group of marketing bloggers. Daniel wondered what impact it would have if these b…
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5 Lessons Learned from a Day with Seth Godin
Seth Godin, best-selling author of Linchpin, took to the Helen Mills theatre stage Tuesday in New York to share his ideas on the new dynamics of publishing. It was an intimate affair with 100 attendees, including myself. There were no PowerPoints, splashy parties or corporate sponsors. We s…
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Taking a Moment to Say Thank You
The time of year is upon us for contemplation and reflection, a time to give thanks for the people and the moments that never go unnoticed, but too often go without formal recognition. So, today we’re taking break from our standard blog format to share what we’re thankful for her…
by Paul Roetzer, Founder & CEO, PR 20/20
“required reading for anyone building the next-generation marketing services firm.”
Dharmesh Shah, Co-Founder, HubSpot
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