• Corporate Social Media Law: An Attorney’s Input on Things to Consider

  Posted March 28, 2013 | Link

  It’s no surprise that social media has made its way to the business world. As organizations and professionals alike become increasingly active—blending personal and professional personas, time, and commentary—there are many areas for corporate leaders to consider in regard …
  
  

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• Built to Last: How to Build Strong Marketing Agency-Client Relationships

  Posted October 22, 2012 | Link

  We’ve found as an agency that the most successful marketing programs are those built on strong client-agency partnerships—those in which there is a foundation of trust, respect and mutual goals. These are often the relationships in which the client looks to the agency as an extension of their marketing team, not just another vendor.

  
  
  

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• 6 Ways To Be a Better Marketing Consultant for Your Clients

  Posted February 14, 2012 | Link

  This post is a PR 20/20 team collaboration. Last month, AdAge featured an article on agency-client relations, in which corporate marketers shared their plans to improve agency partnerships in the coming year. Predictably, these answers sound similar to what you might hear from any…
  
  

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