LinkedIn is in the process of rolling out Pulse, the network's content-publishing platform, to all of its members. With 30,000 average views per post for LinkedIn's influencer program—even a fraction of that reach is great potential for everyday thought leaders (and their brands). Thinking about how to take advantage of Pulse? This post outlines a few considerations as you add another platform the the marketing mix.
Just because you’re a B2B organization (or market for one) doesn’t mean you have to be boring. In fact, because B2B is stereotypically dull and uninteresting, the content that defies those stereotypes shines all the brighter.
Here are three ways to spice up your B2B content and do just that—along with examples of who’s doing it right.
Forces outside our control, and beyond our capacity, often lead to stress-induced, inefficient writing. The 2014 CMI Benchmark Report (B2C) found “lack of time” to be marketers’ biggest challenge this year (57%), followed closely by “producing the kind of content that engages” (51%). “Producing enough content” ranked fourth (45%).
Luckily, there are ways to refocus content efforts across your team, relieve all three of these challenges, and perform at optimal efficiencies company-wide. Here are three tips to make the most of your content productivity.
Medium is a social publishing platform created by Twitter co-founders Evan Williams and Biz Stone. It was built to solve a problem: There’s too much noise.
How can online content consumers separate what matters to them from what doesn’t? Web giants (Google, Facebook and LinkedIn) and startups (Medium) alike are tackling the problem. By doing so, they’re having a powerful impact on how marketers do their jobs. Medium is a poster child for a changing content landscape—and can give us insight into what’s coming next.
What is Medium, why does it matter, and how does it affect marketers?
Read on to find out.
Repurposing is content marketing’s version of a remix or mashup. You change, combine or reuse existing content in new ways. You publish these creations to new channels or formats.
Repurposed content reaches more leads in more places and extracts more value from content marketing investments. Most importantly, it scales. An ebook begets infographics which (with narration) beget videos, etc.—all in exponentially less time than each asset would take to create in a vacuum.
So, how do you find content to repurpose?
The future of content marketing is here—fueled by consumer behavior, tied to performance metrics, and led by a new breed of content marketers. Read the highlights from Paul Roetzer’s article in the November 2013 issue of Chief Content Officer, “Mapping the Next Frontier in Brand Storytelling.”
In business and in life, relationships are everything. How effectively you build and nurture relationships with your target audiences can determine your organization’s ability to grow a talented team, build a strong brand, gain exposure in priority markets, impact the bottom line and establish customer loyalty.
Here are the 9 audiences that play a role in the success of your business. Is your marketing designed to engage them?
We recently caught up Derek Singleton (@B2BMktMentor), Marketing Analyst at Software Advice, to hear his thoughts about content marketing and how it’s changing the traditional roles of PR and journalism. Derek reports on B2B marketing technologies and trends. His work has appeared in The New York Times, CIO and The Huffington Post.
Here’s what he had to say.