The top problem marketers face is limited resources. Most valuable among them is time. That means time spent on content should be focused on what will produce the greatest return on investment.
This post will dive into how to prioritize content based on organizational goals, target buyer personas, the customer journey, the content’s longevity and more.
Ask yourself—or your editorial team—the following questions before adding content topics to the production queue. For those that fall flat, it’s back to the drawing board.