Content Marketing and the Path to Purchase
Marketers want engagement, consumers want a simple buying process. Do the the two really have to battle?
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Claim Your Content: How To Set Up Rel=Author Tags
How can you use rel=author functionality on your website? Improved SEO and engagement with thought leaders are a few benefits that this step-by-step guide can help you achieve.
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10 Insights Into the Art of Brand Storytelling
What can marketers learn from filmmaker Andrew Stanton (@andrewstanton), whose work includes: Toy Story, Finding Nemo, WALL-E, A Bug’s Life and John Carter? The art of story. Marketing is Storytelling We are all storytellers. The most powerful brands learn to engage customers t…
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The Role of Opinion in Content Marketing
A friend of mine recently introduced me to “Hardcore History,” an excellent military history podcast. In one episode, the host, Dan Carlin (@hardcorehistory), made an interesting observation about the difference between how modern historians approach the retelling of history co…
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Ebook Copywriting, Design and Distribution Tips
Ebooks are powerful lead generating and nurturing tools, useful for connecting with target audiences and establishing expertise. Less technical than whitepapers and more in-depth than blog posts, ebooks are ideal for companies looking to expand upon a topic in an easily digestible and reade…
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Put an End to Email Spam
We’ve all received them—unsolicited emails from companies we don’t know or care about, usually without an opt-out option. It’s one of my pet peeves, and likely that of your prospects and customers as well. While email marketing programs are a cost-effective and measu…
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How to Create a Content Distribution Strategy
Your content is written for results—strategic, brand-centric, buyer-persona focused, optimized for search engines, technically sound and creative. But, what comes next? After a piece is published, how do you get it into the hands of your target audiences? Successful distribution requi…
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Lessons from Content Marketing World 2011
The inaugural Content Marketing World event was held in Cleveland last week, gathering more than 600 marketers just blocks from our downtown office. From the Rock and Roll Hall of Fame opening reception to Kevin Smith’s (@ThatKevinSmith) closing keynote, it was an all-around rocking e…
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Lead Logic: The Basics Behind A Lead Nurturing Strategy
You’ve created an inbound marketing campaign to bring visitors to your website, and you’ve provided the content that connects users with your brand. Now what? How can we, as marketers, better impact the sales cycle to turn leads not only into sales, but brand ambassadors? Lead nu…
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The Case for Content Marketing: Sources and Stats
Inbound marketing is powered by content. In order to grow smarter and faster than the competition, organizations must maintain powerful and informative websites, and continually publish great content online. But, why is content marketing so important, and what can it help you achieve? Read …
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