• How To Power Content Marketing Productivity & Creativity

    Forces outside our control, and beyond our capacity, often lead to stress-induced, inefficient writing. The 2014 CMI Benchmark Report (B2C) found “lack of time” to be marketers’ biggest challenge this year (57%), followed closely by “producing the kind of content that engages” (51%). “Producing enough content” ranked fourth (45%).

    Luckily, there are ways to refocus content efforts across your team, relieve all three of these challenges, and perform at optimal efficiencies company-wide. Here are three tips to make the most of your content productivity.

  • What Medium Says About the Future of Content Marketing

    Medium is a social publishing platform created by Twitter co-founders Evan Williams and Biz Stone. It was built to solve a problem: There’s too much noise. 

    How can online content consumers separate what matters to them from what doesn’t? Web giants (Google, Facebook and LinkedIn) and startups (Medium) alike are tackling the problem. By doing so, they’re having a powerful impact on how marketers do their jobs. Medium is a poster child for a changing content landscape—and can give us insight into what’s coming next.

    What is Medium, why does it matter, and how does it affect marketers?

    Read on to find out.

  • Need to Scale Your Content Marketing? Start Repurposing.

    Repurposing is content marketing’s version of a remix or mashup. You change, combine or reuse existing content in new ways. You publish these creations to new channels or formats. 

    Repurposed content reaches more leads in more places and extracts more value from content marketing investments. Most importantly, it scales. An ebook begets infographics which (with narration) beget videos, etc.—all in exponentially less time than each asset would take to create in a vacuum.

    So, how do you find content to repurpose?

  • The Future of Content Marketing is Here

    The future of content marketing is here—fueled by consumer behavior, tied to performance metrics, and led by a new breed of content marketers. Read the highlights from Paul Roetzer’s article in the November 2013 issue of Chief Content Officer, “Mapping the Next Frontier in Brand Storytelling.”

  • 9 Target Audiences Your Marketing Should Nurture

    In business and in life, relationships are everything. How effectively you build and nurture relationships with your target audiences can determine your organization’s ability to grow a talented team, build a strong brand, gain exposure in priority markets, impact the bottom line and establish customer loyalty.

    Here are the 9 audiences that play a role in the success of your business. Is your marketing designed to engage them?

  • The Changing Landscape of Journalism & PR

    We recently caught up Derek Singleton (@B2BMktMentor), Marketing Analyst at Software Advice, to hear his thoughts about content marketing and how it’s changing the traditional roles of PR and journalism. Derek reports on B2B marketing technologies and trends. His work has appeared in The New York TimesCIO and The Huffington Post.

    Here’s what he had to say.

  • Map Strategic Content Across the Customer Journey [GUIDE]

    In the midst of a marketing craze that’s all about quantity, consumers (and search engines) demand quality, helpful and entertaining content. As marketers, concentrate on aligning content marketing efforts with our buyer personas' journey. Focus on producing better high-quality content, and content that resonates when it matters most—across the sales cycle.

    The post includes a free, downloadable content mapping guide, which shows marketers how to align ebooks, blog topics, featured articles and more with specific personas across the customer journey. 

  • How to Run High-Impact Editorial Meetings

    While the value of content marketing is undeniable, of the 10 Marketing Score sections, Content Marketing is the lowest rated, at an average of 25%. How to run editorial meetings that generate more and higher quality content ideas. 

  • 5 Takeaways from the Front Lines at Content Marketing World 2013

    Find out the top 5 takeaways for your content marketing efforts from this year's Content Marketing World 2013, complete with links to the best wrap-ups and session notes.