Crisis Communications

7 Ways to Protect Your Online Reputation

Posted February 23, 2012 | 0 Comment(s)

When someone is looking for more information about you, it’s likely he or she will turn to Google or other search engines. Learn how to protect online assets and create content, in order to "own" your search engine results.
PR, Customer Service and Social Media Walk Into a Bar ...

Posted January 17, 2012 | 0 Comment(s)
This is a variation of our standard Inbound Industry Report, taking a deep dive into one hot topic from the second week of 2012—the convergence of PR and customer service driven by social media. Stay tuned for an overview of last week's other big news: Google Sear…
Moises' Commandments: Lessons from the N-Control PR Disaster

Posted January 6, 2012 | 0 Comment(s)
On Dec. 27, 2011, N-Control, a company that makes video game controller adapters to improve play for handicapped users and hardcore gamers, almost lost everything. A simple customer service email chain spiraled out of control and into a PR nightmare after a …
What's your drug (case study) of choice?

Posted December 29, 2008 | 1 Comment(s)
For anyone that didn’t hear about the “Motrin moms” story, here’s some background: Last month Motrin made an online video about babywearing for International Babywearing Week. They thought it would be a great fit for their brand by telling moms that …
Top PR Firm Accused of Social Media Misconduct

Posted July 11, 2008 | 0 Comment(s)
This may be one of the more absurd cases of professional misconduct I have ever seen in the public relations industry. Apparently fueled by incompetence, 5WPR, “the nation's fastest growing public relations firm three consecutive years,” (according to their Website), is be…
A Whopper of a Social Media Blunder at Burger King

Posted May 20, 2008 | 0 Comment(s)
Welcome to crisis communications 2.0. For those corporations and professionals who have not figured it out yet, everything you do online, whether under a real or fake name, is traceable. As we continually reinforce to our clients, social media can be a powerful communications and b…