• Marketing and Sales Alignment: New Strategies for New Buyers

    An evolution in the buyer journey has caused a fundamental power shift in the direction of the consumer. As marketing controls a greater share of the purchasing conversation, the roles of both marketing and sales are changing

    What must follow is a new dynamic between sales and marketing, and new strategies to capture and convert leads.

  • Come Up With More Marketing Ideas—Faster

    You’re a marketer. You need to come up with ideas. Lots of them—whether it’s content topics, creative new ways to generate leads or innovative customer loyalty incentives. And you’re probably not generating ideas as effectively as you could be. This post will teach you one approach to finding ideas and inspirations, capturing them for future reference, and generating your own great ideas.

  • Who Can It Be Comin’ To My Site?

    Google Analytics does not report personally identifiable information, nor does it allow you to upload this data. However, there are a variety of opportunities to create generalized profiles for segments of your traffic, which can then be used to understand who is coming to your site and why.

    In this post, we’ll dive into the different profiling dimensions available, when and where to apply them, and what can be done with the information.  

  • The Future of Content Marketing is Here

    The future of content marketing is here—fueled by consumer behavior, tied to performance metrics, and led by a new breed of content marketers. Read the highlights from Paul Roetzer’s article in the November 2013 issue of Chief Content Officer, “Mapping the Next Frontier in Brand Storytelling.”

  • Does Your Organization Build Relationships, and Bring Value, Through Social Media?

    Social media has changed the way we do business, engage, gather information, and evolve and experience our culture. When we check-in, post updates, Tweet, and connect with brands and individuals through online communities, we share knowledge and experiences with the circles most relevant to our personal and professional lives.

    As a business strategy, organizations and professionals use social networks to expand their online presence, engage industry influencers and peers, and share valuable content. In Section 8 of the Marketing Score assessment, members are asked to rate their organization’s use of social media in achieving 11 relationship- and brand-focused goals.

    If leaders in your organization struggle to find value in social media for business, consider the following value-adds associated with establishing a strong and strategic presence on social networks. From internal communications and culture, to sales and thought-leadership, social interactions have the ability to impact your business from top to bottom.

  • Is Your Digital Marketing Working?

    In one of the most comprehensive industry reports we've seen, Adobe explores how more than 1,000 marketers feel about their marketing. While 76% of marketers believe measurement is important, just 29% believe they are doing it well. Digital Distress: What Keeps Marketers Up at Night uncovers clear gaps in marketing talent, technology, strategy and performance.

  • Why We Bet on HubSpot Six Years Ago . . . And Why You Should Now

    On Aug. 19, 2013, thousands of marketers will converge on the Hynes Convention Center in Boston for Inbound 2013, HubSpot's annual inbound marketing love fest. Today, it seems like inbound marketing and HubSpot are universally recognized in the marketing vernacular (see Google Tre…

  • 6 Ways to Win Executive Buy-In for Inbound Marketing

    The most common challenge faced by marketing teams today—proving ROI—points to a crucial need to drum up and perpetuate internal support. Solving common organizational struggles requires peeling back the layers, and getting beyond the what to the why. It’s time to walk around in the cynic’s shoes. It’s time to look at the scary side of inbound. 

  • How to Build Your Modern Marketing Team [Webinar]

    It's no secret that there is an ever-widening talent gap in the marketing industry today. You have two options for how to approach it:  Stay the course. Convince yourself that what has worked in the past will continue to fulfill your personal career, and fuel the success of your orga…

  • 2013 Digital Marketing Conferences [Downloadable Database]

    Our 2013 digital marketing conferences database—available as a free, downloadable and sortable Excel sheet—includes more than 60 conferences from around the world, chosen based on their professional relevance, speaker base, educational components, networking opportunities, and overall excitement within the industry to help you determine the best ones to attend for you and your team.