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What Your Blog May Be Missing
Keeping your company blog regularly updated with quality, buyer persona-driven content can be a major differentiator between a successful and unsuccessful blog. But with busy schedules and already-long hours, how can you ensure that the additional responsibility of blogging is kept up with?…
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Client Relationship Lessons for Sweetest Day
Saturday is Sweetest Day, a holiday for lovers that is said to have originated in Cleveland in 1922. This year it falls just three days after mine and my boyfriend’s five year anniversary. So, being the overly analytical, somewhat hopeless-romantic girlfriend that I am, I spent the oth…
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What to do When You're Facing a Bear in the Woods ... or the Market?
This is a guest post by Terry Taylor, a communications professional with more than 30 years of experience in financial services. Terry holds a master's degree in economics from Case Western Reserve University, and his expertise includes investment management marketing, investor relations and…
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Talking Management with Jason Fried, 37signals
If you aren't familiar yet with 37signals, and its founder, Jason Fried, do yourself a favor and check out this video from Crain's Chicago Business. Founded in 1999, the company designs web-based software for individuals and businesses. 37signals estimates that more than 1 million peo…
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What I Learned: Pour Your Heart Into It
PR 20/20 started out in February 2004 as a vision to evolve the PR industry. That vision, which 21 months later manifested into an upstart PR and marketing firm, was fueled by remarkable books that told inspirational stories of vision, passion and innovation. “What I Learned&rdqu…
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