• Built to Last: How to Build Strong Marketing Agency-Client Relationships

  Posted October 22, 2012 | Link

  We’ve found as an agency that the most successful marketing programs are those built on strong client-agency partnerships—those in which there is a foundation of trust, respect and mutual goals. These are often the relationships in which the client looks to the agency as an extension of their marketing team, not just another vendor.

  
  
  

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• Marketing Agencies Fail to Evolve as CMOs Seek Integrated Digital Services

  Posted March 4, 2012 | Link

  “History is full of industry leaders and business pioneers who have become irrelevant because they failed to innovate and evolve. Maybe it is the result of conservative cultures, poor leadership, a lack of will and vision, or the systematic inertia that builds from years of complacency…
  
  

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• A New Chapter Emerges from a Change in Perspective

  Posted December 23, 2011 | Link

  “The marketing-services industry is at a turning point where an agency must choose whether to, as Paul states, “disrupt or be disrupted.” So the question now is, which side will you choose?” — Brian Halligan, cofounder and CEO, HubSpot Twelve months ago,…
  
  

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