Marketing Measurement

18 Marketing Performance Metrics that Matter

Posted May 1, 2013 | Link

At the end of the day, how does your marketing impact the organization? Marketing Score examines 18 factors, which, to varying degrees, affect your organization’s bottom line.

Metrics such as cost of customer acquisition (COCA), customer lifetime value (CLV), retention rates, lead volume and revenue growth are almost universally accepted key performance indicators (KPIs) for every organization. Supporting metrics, including content downloads, inbound links, social media reach and “owned” subscribers, are critical to showing progress at the top and middle of marketing funnels.
Take Your Marketing Measurement to the Next Level

Posted June 5, 2012 | Link

Modern marketers have the ability—and one may argue, the obligation—to track and tie marketing activities to bottom-line business results. In this post and presentation we explain why, and how.
HubSpot Updates: New Email Tool and Contact Records

Posted May 21, 2012 | Link

Overview of HubSpot's new email tool and lead database, which offers users established email templates, a new user interface and other beneficial feature updates.
Inbound Marketing Measurement: Builders v. Drivers

Posted May 3, 2012 | Link

In any marketing program, there are builders and there are drivers. Their balance will impact how you measure success and set expectations, and successful inbound marketing relies on both.

“required reading for anyone building the next-generation marketing services firm.”
Dharmesh Shah, Co-Founder, HubSpot

18 Marketing Performance Metrics that Matter