15 Business Basics that Impact Overall Marketing Success
An overview of 15 core areas of your business that can have a big impact on marketing programs, covering business basics, product/service foundations, and team strengths.
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On Top Marketing Trends for 2013
Ah, the new year. A time for reflection, reinvention, resolutions … and plenty of “top marketing trends” lists, highlighting marketing strategies and tactics to watch for, adopt and enhance in 2013.
While it's essential for influencers like those above to push the envelope, and aim to move our industry forward by encouraging savvy marketers to adopt new technologies, strategies and tactics, there's a major concern with getting caught up in these trends: We're leaving our peers behind.
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Origins of a Marketing Intelligence Engine
Read the story behind Net Marketing Score, a free online tool from PR 20/20 that assesses the strength of your business and marketing foundations, forecasts potential and aligns expectations.
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Marketing Strategy v. Sales Strategy
As more tools become available to tie marketing successes with bottom-line results, it becomes increasingly important for marketers to coordinate efforts, messaging and measurement with those of sales teams. We set out to find how marketing and sales approach the same scenario, and what it takes to get both teams on the same page.
by Paul Roetzer, Founder & CEO, PR 20/20
“required reading for anyone building the next-generation marketing services firm.”
Dharmesh Shah, Co-Founder, HubSpot
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