• You Should Have a Thought Leadership Strategy. Here’s Why.

    Content has become the focal point of marketing, whether in the form of blog posts, social updates, emails, web pages, text messages or mobile apps. 

    To excel in B2B content marketing, you need a solid understanding of your buyers combined with subject matter expertise. Marketing research will get you halfway there, but you need your subject matter experts to go all the way.

    That’s why thought leadership is such a logical extension of content marketing—it positions your company, and its employees, as experts through the production of high quality content. Here’s how to develop your internal thought leaders. 

  • Marketers and Musicians: The Parallels of Personal Branding

    When it comes to building a personal brand worth singing about, marketers and musicians have a lot in common. I've learned a great deal about personal branding in a relatively short amount of time, and they're especially clear to me now as I transition into the marketing industry. This post highlights four personal branding lessons learned during my time as a professional singer/songwriter.

  • 3 Tips to Market Yourself in an Interview

    The time has arrived. It’s your chance to earn an interview with Super-Fantastic-Dream-Company. You’ve heard all of the advice about how to calm your nerves, conduct background checks on the company before sending anything, and to keep in touch afterward to continue the conversation, but you still wonder what more you will need to know as you go through the application and interview process.

    This article offers three tips on how to market yourself, so you can truly stand out from the moment you apply.

  • My Online Journey into Married Life: Changing My Name on Social Profiles

    How do you change your name online seamlessly, while preserving the brand you’ve created around your maiden name? Well, this post has the answers. In it, I provide a step-by-step process for changing your name on Facebook, Twitter, LinkedIn, Google+ and Pinterest, based on my own experiences.