Pop Culture Marketing Lessons

Indiana Jones and the SERP Treasure

Posted January 30, 2013 | Link

As proven by Henry Walton “Indiana” Jones, and his father before him, treasure hunting can be an exciting and prosperous profession

Those of us who study search engine optimization understand this, as unlocking the path to Google’s Search Engine Results Page (SERP) Treasure may be today’s equivalent of a Holy Grail or Ark of the Covenant.

This article shares the "four trials" one must follow to rise above the competition and seize the SERP Treasure.
NBC's Fashion Star: Disruptive Marketing that Sells

Posted April 24, 2012 | Link

Fashion + Retail + Advertising + Media = Marketing Awesomeness. NBC’s Fashion Star is an example social or inbound TV. It’s a disruptive taste of branding, entertainment and sales, and it works. Read on for the business and marketing lessons learned from this season’s new hit.
Marketing Lessons from Buffy the Vampire Slayer

Posted May 24, 2010 | Link
Last Thursday marked the seventh anniversary of the Buffy the Vampire series finale. Because I’m a Buffy fan, and I thought it would be fun, I’ve compiled a few lessons that marketers can take away from this vampire-dusting teen. A few things to note for those unfamiliar with …

“required reading for anyone building the next-generation marketing services firm.”
Dharmesh Shah, Co-Founder, HubSpot

Indiana Jones and the SERP Treasure