Public Relations

Blogging + PR = Love

Posted May 10, 2012 | 0 Comment(s)

In today's digital world, public relations is more than just media relations, as you now have the opportunity to connect with target audiences directly through content. By marrying blogging and traditional PR, you can:

Share your story direct with target audiences, bloggers and reporters, and
Build and nurture personal relationships with these individuals.

Read on for tips on how to create the perfect content/PR love affair.

PR, Customer Service and Social Media Walk Into a Bar ...

Posted January 17, 2012 | 0 Comment(s)

This is a variation of our standard Inbound Industry Report, taking a deep dive into one hot topic from the second week of 2012—the convergence of PR and customer service driven by social media. Stay tuned for an overview of last week's other big news: Google Sear…

Newsjacking: The New Rules of PR Engagement

Posted November 14, 2011 | 0 Comment(s)

When a news story breaks, does your organization play by the traditional rules of engagement, or does your PR team snap into action and seize media opportunities? Newsjacking, as bestselling author David Meerman Scott defines it, is about injecting your ideas into breaking news stories. It …

What You Can Learn from Steve Jobs' Press Release

Posted August 25, 2011 | 2 Comment(s)

Have you read the press release from Steve Jobs on his resignation? If not, I suggest you do. It’s simple, straightforward and honest, and a great example for others to emulate. Here’s why we like it: 1) It Answers Questions without Added Fluff. Without going into unnecessary d…

Death of the Traditional Marketing Agency: Proposed Session for SXSW Interactive 2012

Posted August 17, 2011 | 1 Comment(s)

The marketing agency ecosystem is rapidly evolving, as technology innovations are driving shifts in consumer behavior and agency business operations like never before. Consumers are increasingly tuning out interruption-based marketing messages, and instead turning to social networks, search…

PR Pro's Guide to the Burson-Facebook Scandal, Whisper-Gate

Posted May 18, 2011 | 0 Comment(s)

In this special edition of Picks of the Week, we provide a full recap of the Burson-Marsteller/Facebook debacle, including what it means for the PR industry, and what to expect in the future from these two tech giants battling to rule the online world. So Here’s the Scoop... Last Mon…

Publicity and Professionalism

Posted March 22, 2011 | 0 Comment(s)

The professional approach to publicity includes keeping media contacts informed of news that is highly relevant to their beat and audience. In the ideal situation, an existing relationship exists between the PR professional and journalist, having worked together in the past to bridge news an…

Picks of the Week: Feb. 26 - March 4, 2011

Posted March 6, 2011 | 0 Comment(s)

In this week's roundup of PR and marketing articles, we take a look at: the results of Google's "Farmer" algorithm update, how to promote new blog posts and other content, the relationship between social media and PR, and relevancy as the solution to information overload. Search Marketing &…

Is Matt Cutts the Most Powerful Man in PR?

Posted February 28, 2011 | 2 Comment(s)

Google is valued at $196 billion dollars. They control 65 percent of the U.S. search market, plan to hire more than 6,000 employees in 2011, and their tightly guarded algorithm determines the fate of millions of businesses online. But Google has a complex and nagging problem — Web spa…

Picks of the Week: Feb. 19-25, 2011

Posted February 26, 2011 | 0 Comment(s)

This week, we take a look at: Google's algorithm update and its affect on content producers and curators, three myths (and realities) of content marketing, why blogging still isn't dead, using social media to build customer engagement, and a call for better email practices in the PR industry…

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