• 2014 Digital Marketing Conferences [Downloadable Database]

    Ever go to the grocery story without a list? I don’t recommend it. 

    Much like the items in a grocery store, there are an increasing number of marketing conferences to choose from, in different cities, at different price ranges and that cover a variety of topics. How do you choose which one is best for your team to attend?

    Our 2014 digital marketing conference database is your marketing event grocery list, designed to help you navigate the options, and decide which are beneficial to attend.



  • Come Up With More Marketing Ideas—Faster

    You’re a marketer. You need to come up with ideas. Lots of them—whether it’s content topics, creative new ways to generate leads or innovative customer loyalty incentives. And you’re probably not generating ideas as effectively as you could be. This post will teach you one approach to finding ideas and inspirations, capturing them for future reference, and generating your own great ideas.



  • Corporate Social Media Law: An Attorney’s Input on Things to Consider

    It’s no surprise that social media has made its way to the business world. As organizations and professionals alike become increasingly active—blending personal and professional personas, time, and commentary—there are many areas for corporate leaders to consider in regard …

  • How to Build Your Modern Marketing Team [Webinar]

    It's no secret that there is an ever-widening talent gap in the marketing industry today. You have two options for how to approach it:  Stay the course. Convince yourself that what has worked in the past will continue to fulfill your personal career, and fuel the success of your orga…

  • 2013 Digital Marketing Conferences [Downloadable Database]

    Our 2013 digital marketing conferences database—available as a free, downloadable and sortable Excel sheet—includes more than 60 conferences from around the world, chosen based on their professional relevance, speaker base, educational components, networking opportunities, and overall excitement within the industry to help you determine the best ones to attend for you and your team.



  • Highlights from HubSpot’s 2012 State of Inbound Marketing Report

    Published annually since 2009, HubSpot’s (@HubSpot) State of Inbound Marketing Report surveys professionals who are familiar with their business’ marketing strategy, and reports on the inbound marketing trends and innovations across a variety of industries.  Released in Feb…

  • Make it Personal: Recruiting Top PR and Marketing Talent

    The following is part 3 of the three-part "Make it Personal" Leadership Series for PR and marketing professionals. Young professionals have more opportunities than ever to transform from student, to professional, to leader – in a relatively short period of time. However, it’s …

  • Make it Personal: Opportunities, Interviews and Team Skills

    The following is part 2 of the three-part "Make it Personal" Leadership Series for PR and marketing professionals. Once you’ve made the commitment to personal branding, social media and making your mark online, it’s time to bridge those activities to career planning, and discov…

  • Make it Personal: Brand Building for PR and Marketing Pros

    The following is part 1 of the three-part "Make it Personal" Leadership Series for PR and marketing professionals. On April 3, I had the opportunity to present at the annual Distinguished Leaders Conference for juniors and seniors of Baldwin-Wallace College, a private, liberal arts school …

  • Inbound Marketing Training Resources

    It’s showing up in job descriptions throughout the world. No company or consumer is safe from its charms. It’s inbound marketing, and it could be headed straight for you. If you’re a new grad, seasoned professional or marketing manager, who is suddenly charged with perform…