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Make it Personal: Recruiting Top PR and Marketing Talent
The following is part 3 of the three-part "Make it Personal" Leadership Series for PR and marketing professionals. Young professionals have more opportunities than ever to transform from student, to professional, to leader – in a relatively short period of time. However, it’s …
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Make it Personal: Opportunities, Interviews and Team Skills
The following is part 2 of the three-part "Make it Personal" Leadership Series for PR and marketing professionals. Once you’ve made the commitment to personal branding, social media and making your mark online, it’s time to bridge those activities to career planning, and discov…
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Make it Personal: Brand Building for PR and Marketing Pros
The following is part 1 of the three-part "Make it Personal" Leadership Series for PR and marketing professionals. On April 3, I had the opportunity to present at the annual Distinguished Leaders Conference for juniors and seniors of Baldwin-Wallace College, a private, liberal arts school …
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Inbound Marketing Training Resources
It’s showing up in job descriptions throughout the world. No company or consumer is safe from its charms. It’s inbound marketing, and it could be headed straight for you. If you’re a new grad, seasoned professional or marketing manager, who is suddenly charged with perform…
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Top 10 PR 20/20 Blog Posts of 2009
The PR 20/20 blog generated more than 50,000 pageviews in 2009. While the overall top post in terms of pageviews was a December 2008 article — 10 Public Relations Trends That Will Change The Industry Forever — we published 52 new posts during the year focused on trends and resour…
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Paying Attention to Your Alexa Rankings?
If you check your Website’s Alexa Ranking on a regular basis, chances are you noticed a change over the past week. Whether your Alexa Ranking improved and you started patting yourself on the back for your SEO skills, or it weakened and left you scratching your head, you can rest assur…
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Talking Management with Jason Fried, 37signals
If you aren't familiar yet with 37signals, and its founder, Jason Fried, do yourself a favor and check out this video from Crain's Chicago Business. Founded in 1999, the company designs web-based software for individuals and businesses. 37signals estimates that more than 1 million peo…
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Corporate Blogging Resource
Corporate blogging is changing the public relations industry, and the business world, at an astonishing pace. Odds are that blogging is already impacting your business whether you know it or not. Technorati, a leading blog search engine widely known for its quarterly State of the Blo…
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15 Things I Learned from the 4-Hour Workweek
Eric Clemens, president of Acroment Technologies, and IT consultant extraordinaire, recently sent me a copy of The 4-Hour Workweek by Timothy Ferris. I have to admit that I was highly skeptical of the title at first, but after devouring the book earlier this week on a trip to Vegas, …
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