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Indiana Jones and the SERP Treasure
As proven by Henry Walton “Indiana” Jones, and his father before him, treasure hunting can be an exciting and prosperous profession
Those of us who study search engine optimization understand this, as unlocking the path to Google’s Search Engine Results Page (SERP) Treasure may be today’s equivalent of a Holy Grail or Ark of the Covenant.
This article shares the "four trials" one must follow to rise above the competition and seize the SERP Treasure.
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Google SPYW and What You Need To Know
On January 10, Google made what Danny Sullivan (@dannysullivan) called “the most radical transformation of Google search results ever.” The search giant fused its Google+ social network with personalized search to create “Search Plus Your World” (SPYW). Now, people, p…
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What is "Not Provided" in Google Analytics Keywords?
Last week, the online marketing community was rocked by Google’s announcement that it is Making Search More Secure by encrypting search queries of signed-in users. As stated in the post,“Websites you visit from our organic search listings will still know that you came from …
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Key Takeaways From SEOmoz 2011 Search Engine Ranking Factors Report
Every two years, SEOmoz publishes a Search Engine Ranking Factors report, in which it surveys the top SEO minds in the industry (132 this year), and asks them to rank the different elements that go into search ranking algorithms, from most important to least. For the first time,…
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Social Media's Impact on Search
In an effort to continually improve their search results, both Google and Bing have been working on ways to integrate social media into result pages. This is because social media offers a real-time element to the web that search engines need to keep their results timely, as well as a persona…
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Resist the Dark Side of SEO: A Cautionary Tale for Marketers
In an exceptional piece of modern-day investigative journalism by David Segal, the New York Times uncovered an elaborate JCPenney link-building scam, orchestrated by its former “black-hat” SEO firm. Unbeknownst to JCPenney (allegedly), the firm built thousands of spammy pa…
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How to Generate Online Reviews
According to Google, 20 percent of all searches are localized. As a result, the search engine recently started placing a much higher importance on local search results. There are a number of specific optimization tactics you can do to help your website start ranking better for these local se…
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How to Optimize for Google's New Places Search
“More than 20 percent of searches on Google are related to location.” - Google. For those unfamiliar with local search engine optimization, I highly recommend you read this Local SEO Primer from Search Engine Land. This provides a good foundation on key concepts addressed in the…
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Google Instant Impact on SEO and Business Marketing
As many of you have likely read or seen, Google introduced Google Instant last Wednesday (read about Google Instant here). What immediately followed on industry blogs was a great deal of overreaction and guesswork as to what this means for search engine traffic, website rankings and SEO as a…
by Paul Roetzer, Founder & CEO, PR 20/20
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