• After the Cutts Crackdown, Is Guest Blogging Still Worth It?

    Well search engine spammers, your antics have again made SEO all the more difficult for everyone, just as you did with your link schemes and keywords stuffing. You’ve taken guest blogging, a viable and effective marketing activity, and limited its overall potential impact.

    To take advantage of guest blogging’s benefits without suffering the SEO consequences (possible penalties), your approach must become more targeted and authentic. Following are some best practices to keep in mind to help maximize guest blogging’s potential impact.

  • Passing The New Google Analytics IQ Exam (2014)

    Whether you’ve never been certified before or you’ve been waiting to update it, this post will tell you what to expect from the new GAIQ exam, what resources are helpful and additional tips to ensure your success.

  • 3 Ways to Help Your Local Business Get Found in Search

    Anyone who has attempted local search efforts for their own business or a friend’s knows how rewarding, albeit slightly confusing at times, it can be to set up and strategize for the search masters.

    Especially for the town mom-and-pop, small business, or business with a niche geographic focus, local search optimization is incredibly important to help you get found by the right audiences.

  • How to Rank Better on Google and Bing (SXSW Session Recap)

    You will never again hear me criticize teenaged girls for sobbing at the sight of their favorite boy band. I lived an hour in their shoes when Danny Sullivan (@dannysullivan), editor-in-chief of Search Engine Land, led Matt Cutts (@mattcutts), head of Google’s Web Spam Team, and Duane …

  • Indiana Jones and the SERP Treasure

    As proven by Henry Walton “Indiana” Jones, and his father before him, treasure hunting can be an exciting and prosperous profession 

    Those of us who study search engine optimization understand this, as unlocking the path to Google’s Search Engine Results Page (SERP) Treasure may be today’s equivalent of a Holy Grail or Ark of the Covenant.

    This article shares the "four trials" one must follow to rise above the competition and seize the SERP Treasure. 

  • Google SPYW and What You Need To Know

    On January 10, Google made what Danny Sullivan (@dannysullivan) called “the most radical transformation of Google search results ever.” The search giant fused its Google+ social network with personalized search to create “Search Plus Your World” (SPYW). Now, people, p…

  • What is "Not Provided" in Google Analytics Keywords?

    Last week, the online marketing community was rocked by Google’s announcement that it is Making Search More Secure by encrypting search queries of signed-in users.  As stated in the post,“Websites you visit from our organic search listings will still know that you came from …

  • Key Takeaways From SEOmoz 2011 Search Engine Ranking Factors Report

    Every two years, SEOmoz publishes a Search Engine Ranking Factors report, in which it surveys the top SEO minds in the industry (132 this year), and asks them to rank the different elements that go into search ranking algorithms, from most important to least.   For the first time,…

  • Social Media's Impact on Search

    In an effort to continually improve their search results, both Google and Bing have been working on ways to integrate social media into result pages. This is because social media offers a real-time element to the web that search engines need to keep their results timely, as well as a persona…

  • Resist the Dark Side of SEO: A Cautionary Tale for Marketers

    In an exceptional piece of modern-day investigative journalism by David Segal, the New York Times uncovered an elaborate JCPenney link-building scam, orchestrated by its former “black-hat” SEO firm.  Unbeknownst to JCPenney (allegedly), the firm built thousands of spammy pa…