The Case for Social Business: Recapping Nielson’s 2012 Social Media Report
Earlier this month, Nielson released its 2012 Social Media Report, detailing the growth, evolution and impact of social media. The report found that, even with overall Internet use on the rise, “people continue to spend more time on social networks than any other category of sites—20% of their time spent on PCs and 30% of their mobile time.”
Social has become engrained in our culture, and is a daily part of most people’s lives. According to the report, this trend has only been amplified this past year by the surge in mobile adoption and social network proliferation.
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