• 4 Crisis Communication Lessons from Heartbleed

    If you have an online account, you’ve received an onslaught of communications about Heartbleed, a serious vulnerability in the popular OpenSSL cryptographic software library. The bug, which allows for the stealing of information normally protected by SSL/TLS encryption, was just brought to light when almost simultaneously discovered by security firm Codenomicon and Google researcher Neel Mehta.

    But Heartbleed offers important crisis communication lessons to marketers that are extremely applicable in a hyper-connected world where panic spreads like brush fire. Whatever the crisis, here's how to handle it.



  • 9 Target Audiences Your Marketing Should Nurture

    In business and in life, relationships are everything. How effectively you build and nurture relationships with your target audiences can determine your organization’s ability to grow a talented team, build a strong brand, gain exposure in priority markets, impact the bottom line and establish customer loyalty.

    Here are the 9 audiences that play a role in the success of your business. Is your marketing designed to engage them?



  • Does Your Organization Build Relationships, and Bring Value, Through Social Media?

    Social media has changed the way we do business, engage, gather information, and evolve and experience our culture. When we check-in, post updates, Tweet, and connect with brands and individuals through online communities, we share knowledge and experiences with the circles most relevant to our personal and professional lives.

    As a business strategy, organizations and professionals use social networks to expand their online presence, engage industry influencers and peers, and share valuable content. In Section 8 of the Marketing Score assessment, members are asked to rate their organization’s use of social media in achieving 11 relationship- and brand-focused goals.

    If leaders in your organization struggle to find value in social media for business, consider the following value-adds associated with establishing a strong and strategic presence on social networks. From internal communications and culture, to sales and thought-leadership, social interactions have the ability to impact your business from top to bottom.



  • The Case for Social Business: Recapping Nielson’s 2012 Social Media Report

    Earlier this month, Nielson released its 2012 Social Media Report, detailing the growth, evolution and impact of social media. The report found that, even with overall Internet use on the rise, people continue to spend more time on social networks than any other category of sites—20% of their time spent on PCs and 30% of their mobile time.”

    Social has become engrained in our culture, and is a daily part of most people’s lives. According to the report, this trend has only been amplified this past year by the surge in mobile adoption and social network proliferation.



  • A Content Marketing Mind for Social Business

    No longer limited to the confines of an intranet or physical office space, social business offers limitless opportunities for creativity, growth and brand building within an organization. Enter content marketing as the means to create meaningful conversations and a lot more value.