• Does Your Organization Build Relationships, and Bring Value, Through Social Media?

    Social media has changed the way we do business, engage, gather information, and evolve and experience our culture. When we check-in, post updates, Tweet, and connect with brands and individuals through online communities, we share knowledge and experiences with the circles most relevant to our personal and professional lives.

    As a business strategy, organizations and professionals use social networks to expand their online presence, engage industry influencers and peers, and share valuable content. In Section 8 of the Marketing Score assessment, members are asked to rate their organization’s use of social media in achieving 11 relationship- and brand-focused goals.

    If leaders in your organization struggle to find value in social media for business, consider the following value-adds associated with establishing a strong and strategic presence on social networks. From internal communications and culture, to sales and thought-leadership, social interactions have the ability to impact your business from top to bottom.



  • Corporate Social Media Law: An Attorney’s Input on Things to Consider

    It’s no surprise that social media has made its way to the business world. As organizations and professionals alike become increasingly active—blending personal and professional personas, time, and commentary—there are many areas for corporate leaders to consider in regard …

  • The Case for Social Business: Recapping Nielson’s 2012 Social Media Report

    Earlier this month, Nielson released its 2012 Social Media Report, detailing the growth, evolution and impact of social media. The report found that, even with overall Internet use on the rise, people continue to spend more time on social networks than any other category of sites—20% of their time spent on PCs and 30% of their mobile time.”

    Social has become engrained in our culture, and is a daily part of most people’s lives. According to the report, this trend has only been amplified this past year by the surge in mobile adoption and social network proliferation.



  • A Content Marketing Mind for Social Business

    No longer limited to the confines of an intranet or physical office space, social business offers limitless opportunities for creativity, growth and brand building within an organization. Enter content marketing as the means to create meaningful conversations and a lot more value.



  • Social Media Monitoring Tools Comparison Guide: 2012 Edition

    Two years ago (August 2010), we published a Social Media Monitoring Tools Comparison Guide, which included a free downloadable spreadsheet that compared 8 popular solutions based on 21 factors.

    Because of the post's continued popularity, we decided it’s time to release an updated version of the database with the most recent pricing, coverage and feature information, also including some new tools.



  • My Online Journey into Married Life: Changing My Name on Social Profiles

    How do you change your name online seamlessly, while preserving the brand you’ve created around your maiden name? Well, this post has the answers. In it, I provide a step-by-step process for changing your name on Facebook, Twitter, LinkedIn, Google+ and Pinterest, based on my own experiences.



  • Social Media Updates: How Do You Know What to Post Where?

    For many social media fans, marketers and brands, the question of what to post where is worth considering. 

    The questions of “which content should I post to which network?” or “how do I best alter content for each network?” can be approached with the same overall marketing strategies and research we place on our campaigns—considering audience, message, network and results.




  • On “The Best Time to Share” On Social Networks

    A deeper look at recommendations regarding what time to tweet, post to Facebook and more. 



  • 2012 Social Media Marketing Stats

    Highlights from the 2012 Social Media Marketing Industry Report, by Social Media Examiner, which aims to determine how social media marketing is being used to grow and promote businesses. Findings include answers to the following questions: 

    • What questions do marketers have about social media?
    • How much time do marketers commit to social media efforts?
    • What are the benefits and results marketers rank for social media?
    • What are the most commonly used social media platforms?
    • What's next in social?


  • Should You Create a Wikipedia Page for Your Business or Client?

    The short answer and general rule of thumb: no. If you are worthy of inclusion, someone else will create a page for you. Wikipedia reserves pages for notable topics, meaning topics have received significant coverage independent of what is published by the organization. This way, editors can…