Next-generation marketers are emerging today. They are generalists who are proficient in a variety of core marketing activities, analytical, creative, tech-savvy and driven. They push the limits of marketing and tie outputs to measurable results. Here's what it takes to be one, and what skills to look for when building your superstar marketing team.
The marketing talent war has begun. Will your organization lead, or be left behind?
Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments and marketing agencies struggle to recruit and retain qualified professionals for career paths that didn’t exist three years ago, while academic institutions are faced with the need to adapt curriculums to the real-time nature of business.
In Evolution of the Prototype Marketer: The Hybrids Are Coming, we delve into the rapidly expanding marketing talent gap, explore the catalysts for transformation, and detail what it takes for you, and your organization, to compete in the modern marketing era.
It’s easy to get snowed under with the latest search engine news, marketing predictions and industry shop talk. But don’t lose sight of the things that matter most—and would be of interest—to your customers and prospects. Killer content is executed not just by following best industry practices, but by uncovering the stories, angles and connections everyone else missed.
“required reading for anyone building the next-generation marketing services firm.”
Dharmesh Shah, Co-Founder, HubSpot
Connect with PR 20/20