• Evolution of the Prototype Marketer [Ebook]

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    The marketing talent war has begun. Will your organization lead, or be left behind?

    Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments and marketing agencies struggle to recruit and retain qualified professionals for career paths that didn’t exist three years ago, while academic institutions are faced with the need to adapt curriculums to the real-time nature of business.

    In Evolution of the Prototype Marketer: The Hybrids Are Coming, we delve into the rapidly expanding marketing talent gap, explore the catalysts for transformation, and detail what it takes for you, and your organization, to compete in the modern marketing era.



  • Social Media Monitoring Tools Comparison Guide: 2012 Edition

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    Two years ago (August 2010), we published a Social Media Monitoring Tools Comparison Guide, which included a free downloadable spreadsheet that compared 8 popular solutions based on 21 factors.

    Because of the post's continued popularity, we decided it’s time to release an updated version of the database with the most recent pricing, coverage and feature information, also including some new tools.



  • Origins of a Marketing Intelligence Engine

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    Read the story behind Net Marketing Score, a free online tool from PR 20/20 that assesses the strength of your business and marketing foundations, forecasts potential and aligns expectations.



  • Marketers Are Consumers, Too

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    As inbound marketers, we can become so wrapped up in learning and utilizing the hottest new gadgets and technology for business that it’s easy to forget just how truly amazing and impactful these things are from a consumer point of view.



  • Quick Response: How Strategic Execution Makes QR Effective

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    Quick response (QR) codes are nothing new. In fact, they’ve been around since 1994, when Toyota used the scannable labels on auto assembly lines. More recently, QR has entered the marketing world as a tech-savvy way to connect mobile users to the web, and your brand. According to Fast…

  • Nonprofit Text Message Marketing Campaigns

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    “Text ‘Haiti’ to 90999… “ This simple call to action, which was broadcasted on television, the radio and across social networking sites, helped the American Red Cross raise more than $32-million for Haitian earthquake relief in January. To date, it is the most…

  • Paying Attention to Your Alexa Rankings?

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    If you check your Website’s Alexa Ranking on a regular basis, chances are you noticed a change over the past week. Whether your Alexa Ranking improved and you started patting yourself on the back for your SEO skills, or it weakened and left you scratching your head, you can rest assur…

  • Talking Management with Jason Fried, 37signals

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    If you aren't familiar yet with 37signals, and its founder, Jason Fried, do yourself a favor and check out this video from Crain's Chicago Business. Founded in 1999, the company designs web-based software for individuals and businesses. 37signals estimates that more than 1 million peo…

  • What Can Google Do For Your Business?

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    On the heels of surpassing the $200 billion mark in market value (which by the way is more than the combined value of News Corp, Disney, Viacom and CBS), Google amassed nearly 4 billion search queries in September, according to the latest report from Nielsen Online. That's 54 percent…

  • Is Social Media More Relevant Than Mainstream Media?

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    Mainstream media (TV, radio, newspapers, magazines, etc.) continues to play an essential role in every PR campaign; however, social media sites such as Digg, Reddit, Mashable and Del.icio.us are becoming more relevant and rapidly changing the way people consume news. The Project for …

'The Marketing Agency Bluprint' book cover
by Paul Roetzer, Founder & CEO, PR 20/20

“required reading for anyone building the next-generation marketing services firm.”
Dharmesh Shah, Co-Founder, HubSpot

Inbound Marketing Gameplan

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A Marketer's Guide to Website Redesign

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