• How to Use Marketing Automation to Improve Your Lead Nurturing

    Lead nurturing is a big way marketers can leverage marketing automation technology, but how do you get started? We’ve got you covered with several ways to use marketing automation touch-points to improve your lead nurturing. Read on.

  • The One Marketing Plan You Shouldn’t Live Without, But Often Do

    Remember Magic Eye pictures? One Christmas, my uncle framed one for me and each of my cousins. It was one of the more memorable gifts that year because I was obsessed with seeing the hidden picture. The trick is you cross your eyes, squint and hum the theme song from Gilligan's Island.

    These Magic Eye pictures are not all that dissimilar to what a marketer would see if all the marketing and performance data available to them was compacted into a small rectangle. We are overwhelmed with data from every marketing channel, tool and platform used to run our campaigns.

    What we need is a way to focus our eyes to see the hidden performance picture.

  • Align Marketing Technology for Lead Scoring Success

    Low lead volume. Unqualified leads. Overworked sales reps, high cost of customer acquisition (COCA) and lackluster ROI.

    Sound familiar?  

    Sounds like your organization needs lead scoring—stat.

    Lead scoring is the process of applying values to lead activities and attributes, to better qualify marketing-generated leads for the sales team, and often requires the help of marketing automation technology such as HubSpot, Eloqua, or Marketo.

    Already have one? Great. But hang on a minute. Before diving headlong into a lead scoring discussion, here are actionable steps you must take to align technology and resources for lead scoring success.

  • Who Can It Be Comin’ To My Site?

    Google Analytics does not report personally identifiable information, nor does it allow you to upload this data. However, there are a variety of opportunities to create generalized profiles for segments of your traffic, which can then be used to understand who is coming to your site and why.

    In this post, we’ll dive into the different profiling dimensions available, when and where to apply them, and what can be done with the information.  

  • Simple HTML & CSS Tips for Landing Pages & Blog Posts

    A polished landing page or blog post can mean the difference between conversion and lost opportunity. Even the most advanced CMS platforms will have limitations, and at times, misplaced styling or bugs can disrupt your page. Fortunately, even a cursory understanding of HTML and CSS can help to overcome these issues, and give you greater flexibility in how a landing page or blog is presented. 

    In this post, I’ll walk you through how to navigate the HTML window available in your CMS, and how to apply some styling not necessarily available through your CMS editor. 

  • What Medium Says About the Future of Content Marketing

    Medium is a social publishing platform created by Twitter co-founders Evan Williams and Biz Stone. It was built to solve a problem: There’s too much noise. 

    How can online content consumers separate what matters to them from what doesn’t? Web giants (Google, Facebook and LinkedIn) and startups (Medium) alike are tackling the problem. By doing so, they’re having a powerful impact on how marketers do their jobs. Medium is a poster child for a changing content landscape—and can give us insight into what’s coming next.

    What is Medium, why does it matter, and how does it affect marketers?

    Read on to find out.

  • What Do Businesses Need to Know About Building a Mobile App?

    You and your marketing team have come up with a unique idea for a mobile application that target audiences or customers have been clamoring for. An app that is sure to solve major pain points, simplify the education and buying process, and/or create a new revenue stream.

    Or, your boss has a really cool idea for a game where you line up and crush similar-looking candies, earning points so you can advance through a Candy Land-type place.

    But where do you turn next?

  • Revenge of the Laggards: The Current State of Dataviz

    Fifteen years ago, the presentation of data wasn’t terribly democratic, sophis­ticated, and interactive, especially compared to today. Tech-savvy analysts and IT professionals generated static diagrams, graphs, and charts for quarterly or annual meetings or “special events.” Back then, cutting-edge dataviz wasn’t part and parcel to many jobs. There just wasn’t that much data, especially compared to today.

    In a way, this was entirely understandable. Yes, the late-1990s saw the advent of modern enterprise reporting and BI applications adroit at represent­ing mostly structured data. In most organizations, however, relatively few peo­ple regularly visualized data, at least not on a regular basis.

    My, how times have changed.

  • Does Your Organization Build Relationships, and Bring Value, Through Social Media?

    Social media has changed the way we do business, engage, gather information, and evolve and experience our culture. When we check-in, post updates, Tweet, and connect with brands and individuals through online communities, we share knowledge and experiences with the circles most relevant to our personal and professional lives.

    As a business strategy, organizations and professionals use social networks to expand their online presence, engage industry influencers and peers, and share valuable content. In Section 8 of the Marketing Score assessment, members are asked to rate their organization’s use of social media in achieving 11 relationship- and brand-focused goals.

    If leaders in your organization struggle to find value in social media for business, consider the following value-adds associated with establishing a strong and strategic presence on social networks. From internal communications and culture, to sales and thought-leadership, social interactions have the ability to impact your business from top to bottom.

  • 10 Must-Have Marketing Technologies

    Does your organization have the latest in marketing tech? In this post, we evaluate 10 marketing technology foundations critical to integrated, results-driven performance. They represent the foundations for advanced marketing campaigns, and they're continually evolving.

    What process, engagement, collaboration and performance technologies are you integrating into your marketing campaigns?