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Nonprofit Text Message Marketing Campaigns
“Text ‘Haiti’ to 90999… “ This simple call to action, which was broadcasted on television, the radio and across social networking sites, helped the American Red Cross raise more than $32-million for Haitian earthquake relief in January. To date, it is the most…
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Paying Attention to Your Alexa Rankings?
If you check your Website’s Alexa Ranking on a regular basis, chances are you noticed a change over the past week. Whether your Alexa Ranking improved and you started patting yourself on the back for your SEO skills, or it weakened and left you scratching your head, you can rest assur…
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Talking Management with Jason Fried, 37signals
If you aren't familiar yet with 37signals, and its founder, Jason Fried, do yourself a favor and check out this video from Crain's Chicago Business. Founded in 1999, the company designs web-based software for individuals and businesses. 37signals estimates that more than 1 million peo…
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What Can Google Do For Your Business?
On the heels of surpassing the $200 billion mark in market value (which by the way is more than the combined value of News Corp, Disney, Viacom and CBS), Google amassed nearly 4 billion search queries in September, according to the latest report from Nielsen Online. That's 54 percent…
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Is Social Media More Relevant Than Mainstream Media?
Mainstream media (TV, radio, newspapers, magazines, etc.) continues to play an essential role in every PR campaign; however, social media sites such as Digg, Reddit, Mashable and Del.icio.us are becoming more relevant and rapidly changing the way people consume news. The Project for …
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