• What Medium Says About the Future of Content Marketing

    Medium is a social publishing platform created by Twitter co-founders Evan Williams and Biz Stone. It was built to solve a problem: There’s too much noise. 

    How can online content consumers separate what matters to them from what doesn’t? Web giants (Google, Facebook and LinkedIn) and startups (Medium) alike are tackling the problem. By doing so, they’re having a powerful impact on how marketers do their jobs. Medium is a poster child for a changing content landscape—and can give us insight into what’s coming next.

    What is Medium, why does it matter, and how does it affect marketers?

    Read on to find out.



  • What Do Businesses Need to Know About Building a Mobile App?

    You and your marketing team have come up with a unique idea for a mobile application that target audiences or customers have been clamoring for. An app that is sure to solve major pain points, simplify the education and buying process, and/or create a new revenue stream.

    Or, your boss has a really cool idea for a game where you line up and crush similar-looking candies, earning points so you can advance through a Candy Land-type place.

    But where do you turn next?



  • Revenge of the Laggards: The Current State of Dataviz

    Fifteen years ago, the presentation of data wasn’t terribly democratic, sophis­ticated, and interactive, especially compared to today. Tech-savvy analysts and IT professionals generated static diagrams, graphs, and charts for quarterly or annual meetings or “special events.” Back then, cutting-edge dataviz wasn’t part and parcel to many jobs. There just wasn’t that much data, especially compared to today.

    In a way, this was entirely understandable. Yes, the late-1990s saw the advent of modern enterprise reporting and BI applications adroit at represent­ing mostly structured data. In most organizations, however, relatively few peo­ple regularly visualized data, at least not on a regular basis.

    My, how times have changed.



  • Does Your Organization Build Relationships, and Bring Value, Through Social Media?

    Social media has changed the way we do business, engage, gather information, and evolve and experience our culture. When we check-in, post updates, Tweet, and connect with brands and individuals through online communities, we share knowledge and experiences with the circles most relevant to our personal and professional lives.

    As a business strategy, organizations and professionals use social networks to expand their online presence, engage industry influencers and peers, and share valuable content. In Section 8 of the Marketing Score assessment, members are asked to rate their organization’s use of social media in achieving 11 relationship- and brand-focused goals.

    If leaders in your organization struggle to find value in social media for business, consider the following value-adds associated with establishing a strong and strategic presence on social networks. From internal communications and culture, to sales and thought-leadership, social interactions have the ability to impact your business from top to bottom.



  • 10 Must-Have Marketing Technologies

    Does your organization have the latest in marketing tech? In this post, we evaluate 10 marketing technology foundations critical to integrated, results-driven performance. They represent the foundations for advanced marketing campaigns, and they're continually evolving.

    What process, engagement, collaboration and performance technologies are you integrating into your marketing campaigns? 



  • Is Your Digital Marketing Working?

    In one of the most comprehensive industry reports we've seen, Adobe explores how more than 1,000 marketers feel about their marketing. While 76% of marketers believe measurement is important, just 29% believe they are doing it well. Digital Distress: What Keeps Marketers Up at Night uncovers clear gaps in marketing talent, technology, strategy and performance.



  • How are Gaps in Marketing Talent, Technology and Strategy Impacting Your Business?

    In December 2012, we released PR 20/20's Marketing Score assessment tool into public beta. Since that time, nearly 700 marketers and executives have registered for free to evaluate their organizations, and we're starting to learn some fascinating things. This fall, PR 20/20 will publish the inaugural Marketing Score Report based on more than 300 in-depth marketing assessments.

    You'll gain unparalleled insight into how marketers and executives rate their organizations across 132 factors in 10 sections: Business Cores, Audiences, Marketing Performance, Marketing Cores, Lead Sources, Marketing Team Strength, Marketing Technology Utilization, Social Media Marketing, Content Marketing and Public Relations.



  • You Are Not a Bot. Stop Marketing Like One.

    Based on the capabilities of our current machines—and thanks to Moore’s Law—bots, software and other machines already do a significant number of jobs traditionally reserved for people. That trend is only accelerating, in every field from automated stock market trading to bots that write poetry.

    And the machines are in marketing’s backyard now, too, thanks to marketing automation, data mining and marketing intelligence engines.

    We are wholly unprepared for this. The technology is already running parts of our campaigns. It’ll only run more in the future. But the technology isn’t just a tool anymore. It’s also a competitor. 

    Where do you personally add value right this moment? Chances are, a bot already has its eyes on your job. 



  • Evolution of the Prototype Marketer [Ebook]

    The marketing talent war has begun. Will your organization lead, or be left behind?

    Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments and marketing agencies struggle to recruit and retain qualified professionals for career paths that didn’t exist three years ago, while academic institutions are faced with the need to adapt curriculums to the real-time nature of business.

    In Evolution of the Prototype Marketer: The Hybrids Are Coming, we delve into the rapidly expanding marketing talent gap, explore the catalysts for transformation, and detail what it takes for you, and your organization, to compete in the modern marketing era.



  • Social Media Monitoring Tools Comparison Guide: 2012 Edition

    Two years ago (August 2010), we published a Social Media Monitoring Tools Comparison Guide, which included a free downloadable spreadsheet that compared 8 popular solutions based on 21 factors.

    Because of the post's continued popularity, we decided it’s time to release an updated version of the database with the most recent pricing, coverage and feature information, also including some new tools.