Startups have to be highly efficient and effective in their marketing efforts, and that requires a strategic and methodic approach. We recently partnered with Bizdom Cleveland to present Startup Marketing Series: The Entrepreneurs Guide to Marketing Success. The series featured three live sessions covering the foundational pieces of a successful marketing program: The Assessment, The Scorecard and The GamePlan.
For startups, it's all about aligning business goals with your current assets. This post summarizes 5 crucial tips from the series.