• Why Guest Posts Belong in Your PR Strategy

    Pitching guest posts and byline articles is as important of a strategy as pitching a news tip or story idea. With many media outlets experiencing shrinking editorial budgets, it’s an opportune time for companies to draft and contribute quality content.

  • 6 Ways to Ruin Your Next Media Pitch

    Nobody’s perfect, but there are things that many marketers and PR professionals do that annoy journalists. To break the cycle and help strengthen your relationships with the media, we spoke with a few media contacts to gather their biggest pitching pet peeves.

  • The Changing Landscape of Journalism & PR

    We recently caught up Derek Singleton (@B2BMktMentor), Marketing Analyst at Software Advice, to hear his thoughts about content marketing and how it’s changing the traditional roles of PR and journalism. Derek reports on B2B marketing technologies and trends. His work has appeared in The New York TimesCIO and The Huffington Post.

    Here’s what he had to say.

  • Are You Breaking the Rules for Outsourcing Branded Content?

    What are the universal standards for outsourcing content? Between Google algorithm updates and perceptions in the marketplace (such as seen in the Journatic controversy) some might be apprehensive to try outsourcing at all. But, if done right, outsourcing can be beneficial for your business in the long run.