Internet Marketing Strategy

Web 2.0 — the new online world of mass collaboration and consumer-generated content — is redefining public relations, marketing, communications and branding.

PR 20/20 is a wired PR firm. We function as Internet marketing consultants for clients seeking to understand and integrate emerging online technologies.

Organizations of all sizes are now realizing what innovative companies have known for years . . . a clear Internet marketing strategy is essential to compete in this Web 2.0 world.

Get Started!
PR 20/20 makes it easy to set your strategy with a complimentary Internet Marketing GamePlan.

Step 1: Request a free Internet Marketing GamePlan customized for your business. (1 minute)
Step 2: Complete the PR 20/20 Internet Marketing eSurvey, which will be sent via email. (10-15 minutes)
Step 3: PR 20/20 conducts a free SEO Analysis of your existing Website. (3-5 business days)

Step 4: PR 20/20 develops your custom Internet Marketing GamePlan with recommended service package and pricing. (5-7 business days)

Step 5: PR 20/20 presents your Internet Marketing GamePlan. (1 hour)

Does Your Organization Need an Internet Marketing GamePlan?
If any of the following questions have come up at your organization, then it's time to define your Internet marketing strategy:

Does Internet marketing offer us a greater potential ROI than traditional marketing?
Should we be driving more Website traffic, generating more online leads?
What is Search Engine Optimization? And how does it work?
How do we choose an SEO firm?
Why don't we appear higher on Google?
Can we get a greater ROI with a Google AdWords campaign?
Should we be on YouTube?
Does our company need a Facebook page?
How can we utilize corporate blogging as an internal and/or external communications tool?
What are our employees doing and saying on social networking sites such as MySpace, Facebook and LinkedIn? Is it any of our business?
Do Twitter, Second Life and Flickr matter to our business?
Would podcasts be an effective tool to communicate with customers?
Why is everyone talking about wikis?

What Should be Considered in Your Internet Marketing GamePlan?
You need to clearly define and execute on-page and off-page optimization campaigns to succeed. An effective, optimized Website is just the beginning . . .

Analytics
Corporate blogging
Directory pages (e.g. DMOZ, Yahoo! Directory, ZoomInfo)
eBooks
Forums (monitoring and participation)
Google News Alerts
Landing pages
Optimized press releases
Pay-Per-Click (PPC) campaigns (e.g. Google AdWords)
Photo sharing (e.g. Flickr)
Podcasting
Really Simple Syndication (RSS) feeds
Search Engine Optimization (SEO)
Social bookmarking (e.g. StumbleUpon, Digg, Del.icio.us)
Social media tracking
Social networking (e.g. LinkedIn, MySpace, Facebook)
Videos (e.g. YouTube, Google Video)
Virtual worlds (e.g. Second Life)
Webinars
Wikis

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