"High performers differentiate by doing, not planning. Do your homework, put strategies in place, and then start testing and revising." — The Marketing Performance Blueprint
There have never been more choices for marketers. There has never been more noise. There has never been more demand for performance.
And yet, there has never been a better time to be a marketer.
Everyone faces the same obstacles. Competitive advantage belongs to marketers and brands that can plan faster, experiment more efficiently and adapt constantly to accelerate success.
PR 20/20 founder and CEO Paul Roetzer presents, "How to Hold a Marketing Growth Hackathon: Accelerate Your Marketing Planning and Success."
The Marketing Growth Hackathon is a strategic planning model born from three simple questions:
Overcome gaps in marketing talent, technology and strategy. The Marketing Performance Blueprint (Wiley, 2014) presents the processes, technologies, and strategies needed to fill marketing gaps and build performance-driven organizations. Buy it today, or download a chapter free.