• Roetzer to Participate in Annual Super Bowl Ad Review

    Paul Roetzer, PR 20/20 founder and CEO, and author of The Marketing Agency Blueprint, will participate in the Cleveland American Marketing Association (AMA) Annual Super Bowl Advertising Review Panel on Monday, Feb. 3 at the Hilton Garden Inn in Cleveland, Ohio.

  • PR 20/20’s Marketing Score Report Reveals How Gaps in Talent, Technology, and Strategy Impact Performance

    Key performance indicator (KPI) weaknesses at every stage of the marketing funnel affect the ability of organizations to achieve business goals, according to a study released by PR 20/20. The 2014 Marketing Score Report takes an inside look at how 318 professionals rate their organizations across more than 130 factors.

    The report features analysis of how high performers excel in key marketing metrics; offers insight into 2014 marketing strategies; and identifies tips to improve overall marketing performance.

  • PR 20/20 to Attend Inbound 2013; Roetzer to Highlight Original Research, Marketing Talent

    Next week, five members of the PR 20/20 team will travel to Boston for Inbound 2013, HubSpot’s annual marketing conference and the world’s largest gathering of inbound marketers. PR 20/20 to Share Marketing Score Insights and Hiring Strategy Tips On Tuesday, Aug. 20, Paul Roetz…

  • Roetzer to Dish on Super Bowl Ads at Cleveland AMA Luncheon

    CLEVELAND ­— Jan. 28, 2013 ­— Paul Roetzer (@paulroetzer), PR 20/20 founder and CEO, and author of The Marketing Agency Blueprint, will participate in the Cleveland American Marketing Association (AMA) Annual Super Bowl Advertising Review Panel&…

  • Roetzer to Present on Publishers as Content Marketing Providers

    Paul Roetzer, PR 20/20 founder and CEO,  and author of The Marketing Agency Blueprint, will present “Publishers as Content Marketing Providers” on Saturday, Jan. 26 at the Alliance of Area Business Publications Winter Conference in Phoenix, AZ.

  • Going Inbound Next Week? We’ll See You There!

    Next week, a few of us PR 20/20-ers are heading to Boston for Inbound 2012. This annual conference celebrates all things inbound marketing, and is put on by HubSpot, creators of all-in-one marketing software that helps marketers help their companies: get found online, convert visitors i…

  • PR 20/20’s Laurel Miltner Joins Fellow Cleveland Marketers to Talk Measurement

    PR 20/20 assistant vice president, Laurel Miltner (@laurelmackenzie) will present “Take Your Measurement to the Next Level” at the Direct Marketing Association (DMA) of Cleveland (@DMACleveland) and Cleveland Web Association’s (@CLEWebAssoc) dinner event, Using Data to Understand, Improve and Increase ROI, on May 31 in Cleveland.

  • PR 20/20 Sponsors Inbound 2012, Featured Sponsor of the Week

    PR 20/20 will sponsor Inbound 2012"the world's largest gathering of inbound marketing professionals,"  taking place Aug. 27-30 at the Hynes Convention Center in Boston, Mass. This week, May 7-13, the agency is featured as the event's Sponsor of the Week

  • PR 20/20 Duo Appear on Cleveland’s Good Company

    CLEVELAND—March 16, 2012—On Wednesday, March 7, PR 20/20 founder and CEO, Paul Roetzer (@paulroetzer) and consultant Tracy DiMarino (@TracyDiMarino) appeared on WKYC's (NBC) Good Company with co-hosts Andrea Vecchio (@AndreaVecchio) and Michael Cardamone. Roetzer discussed the p…

  • Roetzer Appears on Good Company to Talk Facebook Timeline

    CLEVELAND — Feb. 3, 2012 — Facebook recently announced that all users will be transitioned to Facebook Timeline over the next few weeks. This new profile interface captures a person’s entire existence, including life events, top stories, photos and videos, in a visual, chro…

'The Marketing Agency Bluprint' book cover
by Paul Roetzer, Founder & CEO, PR 20/20

“required reading for anyone building the next-generation marketing services firm.”
Dharmesh Shah, Co-Founder, HubSpot