Case Study
Print this pageProvide prospects and customers with powerful examples of how your products or services deliver value and results. Case Studies are ideal for editorial submissions and make great marketing and sales tools.
PR 20/20 delivers planning, copywriting and design services to develop and publish timely Case Studies.
What Makes a Good Case Study?
- Satisfied, recent customer
- Unique or high-profile application (company, product, event, etc.)
- Clearly defined challenge and solution
- Impressive, quantifiable results
- Innovative or customized solution
- Hi-res photos available
- Customer resources willing and able to be interviewed
- Limited legal concerns with trade secrets/proprietary information disclosure
- Story highlights key product/service benefits (speed, efficiency, productivity, profitability)
Standard — $2,499
- Strategic planning, including: topic selection and 1-2 paragraph abstract
- Project coordination, including: scheduling and conducting up to 2 interviews, research, image selection and client meetings
- 1 copy concept
- Unlimited copy revisions
- 1 original design concept
- Up 2 design revision rounds
- Standard format is 2 pages (front/back), finished 8.5” x 11”
- (4/4) full color/full bleed on both sides
- Pricing assumes all images provided by client in high-res format
- Includes up to 30 minutes of retouching to client-provided images
- Average turnaround: 15-20 business days
Add-Ons
- Additional copy revision round ($99/hour)
- Additional design revision rounds ($99/hour)
- Image retouching ($99/hour)
- Royalty-free photos (Varies)
- Original photography (Varies)
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