Content Curation in Action: Picks of the Week for May 17-21, 2010

By Laurel Miltner | Posted May 21, 2010 | 2 Comment(s) | Filed in: Marketing

• Tweet

You may have noticed that we’ve been talking a lot about content curation as of late. Well, it’s time for us to walk the walk.

Starting today, we offer our readers a roundup of the week’s best (however, completely subjectively selected) blog posts and articles on the broad topic of marketing in today’s online world. The specific topics we’ll cover include:

• Brand Marketing
• Web Development
• Search Marketing
• Social Media
• Content Marketing
• Public Relations
• Marketing Strategy
• Innovation

Here are, in our humble and combined opinion, the PR 20/20 Picks of the Week:

Search Marketing:

Beyond Google: SEO and the Social Web
Optimizing your site for Google (and other standard search engines) is sooo 2008. Big changes are afoot largely due to the increasing popularity of social networks, updates in algorithms and the ability for searches to be customized for individual users. Stay on top of your game with this great post (with handy graphs and images!) from Lee Odden. 

Social Media:

When it Comes to Social Media, Many Marketers Jump the Gun
Altimeter Group’s Jeremiah Owyang offers insight on why a social media strategy is so necessary before diving in — as well as what should be considered when developing it.

For more on the impetus for this article, see Greenpeace Social Media Campaign Forces Nestle to Stop Using Unsustainable Palm Oil — the case study of how Greenpeace used its network of dedicated supporters, and their combined power online and off, to encourage Nestle to make a serious change in the way it does business.

Profile: Michelle Bachman in Tweets
Newsweek, looking for innovative ways to stay relevant as a traditional news outlet in today’s changing media landscape, decided to have journalist Andrew Romano try something new when profiling Congresswoman Michelle Backman — he documented everything on Twitter. See how the microblogging medium changed Romano’s focus and tone, and how it affected his one-on-one interview with Bachman.

Content Marketing:

Improve Your Copywriting with Help from Social Media: 7 Tactics from David Meerman Scott
As more people go online to find the information they seek, it becomes increasingly important for companies to let go of “corporate speak” and industry jargon, and simply write for their target audience. Best-selling author David Meerman Scott offers advice for finding out what, exactly, your potential buyers are looking for, and how to make your content speak to their needs.

How to Use Online Video for Marketing (eBook)
This helpful, free, downloadable eBook from our friends at HubSpot offers tips for creating online videos that drive business goals. It outlines a step-by-step process (planning, production, editing, publishing and promoting) for developing your own company videos, each with useful takeaways.

Marketing Strategy:

How to Market Your Small Business With No Budget
This article from Mashable’s Matt Silverman offers four no-cost ways for small businesses to stand out and succeed, by taking advantage of new opportunities afforded by the social web. Note: though free from a monetary standpoint, these activities do require both time and passion.

Innovation: 

Google TV has Arrived (Video)
Potential game-changer from Google keeps the company battling Apple in regard to innovation and capturing market share. 

So there you have it. But now, we want to hear from you: What did we miss? What was your favorite article of the week? Please share your opinions in the comments below.

Subscribe to receive the PR 20/20 blog by email or RSS feed.