Finding the PR Firm That's Right for You
I did a guest post yesterday on the HubSpot Internet marketing blog titled, "7 Things to Know When Hiring a PR Firm." Here's a quick introduction:
"It's no secret social media and inbound marketing are changing the role of PR firms.
While many traditional PR agencies were built upon the ability to generate editorial coverage (or publicity) through mainstream media (TV, radio, newspapers, magazines), the leading digital/online PR firms are social-media and SEO savvy, with proven track records for generating website traffic, inbound links and leads..."
Read the full post.
Paul Roetzer is founder and president of PR 20/20, a Cleveland-based inbound marketing agency and PR firm. He blogs here, and tweets there.
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Follow me on Twitter: @paulroetzer
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