HubSpot Releases State of Inbound Marketing Report

By Paul | Posted January 30, 2009 | 0 Comment(s) | Filed in: Internet Marketing

Based on our previous posts (see And the No. 1 Marketing Budget Priority for 2009 Is? and Dawn of the Inbound Marketing Agency), it’s no secret that we are strong proponents of inbound marketing, a philosophy that is starting to spread to the mass market.

According to the State of Inbound Marketing report released today by HubSpot, “Traditional outbound marketing techniques – including direct mail, print advertising and telemarketing – are becoming less effective. Buyers are not only finding ways to tune these messages out, but more importantly now have the capability to evaluate the products and services they need on their own.”

This isn’t news for most marketing professionals and business owners, but the report highlights how both business-to-business (B2B) and business-to-consumer (B2C) organizations are shifting their marketing resources towards inbound marketing activities (i.e. SEO, social media, blogging, content marketing, email, pay-per-click advertising), and reducing their cost per lead.

KEY FINDINGS

Finding #1: Companies that spend more money and effort on inbound marketing experience a lower cost per lead.

Finding #2: Inbound marketing activities contribute a significant portion of sales leads.

See Survey Shows Inbound Marketing Sales Leads Are Cheaper Than Outbound for the complete State of Inbound Marketing report.

Paul Roetzer is founder and president of PR 20/20, a Cleveland-based inbound marketing agency and PR firm. He blogs here, and tweets there.

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