Is It Time for an Internet Marketing Strategy?
If any of the following questions have come up at your organization, then it's time to define your Internet marketing strategy.
- Does Internet marketing offer us a greater potential ROI than traditional marketing?
- Should we be driving more Website traffic, generating more online leads?
- What is Search Engine Optimization (SEO)? And how does it work?
- How do we choose an SEO firm?
- Why don't we appear higher on Google?
- Can we get a greater ROI with a Google AdWords campaign?
- Should we be on YouTube?
- Does our company need a Facebook page?
- How can we utilize corporate blogging as an internal and/or external communications tool?
- What are our employees doing and saying on social networking sites such as MySpace, Facebook and LinkedIn? Is it any of our business?
- Do Twitter, Second Life and Flickr matter to our business?
- Would podcasts be an effective tool to communicate with customers?
- Why is everyone talking about wikis?
What Should be Considered in Your Internet Marketing Strategy?
You need to clearly define and execute on-page and off-page optimization campaigns to succeed. An effective, optimized Website is just the beginning . . .
- Analytics
- Corporate blogging
- Directory pages (e.g. DMOZ, Yahoo! Directory, ZoomInfo)
- eBooks
- Forums (monitoring and participation)
- Google News Alerts
- Landing pages
- Optimized press releases
- Pay-Per-Click (PPC) campaigns (e.g. Google AdWords)
- Photo sharing (e.g. Flickr)
- Podcasting
- Really Simple Syndication (RSS) feeds
- Search Engine Optimization (SEO)
- Social bookmarking (e.g. StumbleUpon, Digg, Del.icio.us)
- Social media tracking
- Social networking (e.g. LinkedIn, MySpace, Facebook)
- Videos (e.g. YouTube, Google Video)
- Virtual worlds (e.g. Second Life)
- Webinars
- Wikis
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