Survey Says . . . Mainstream Media Increasingly Turns to Blogs
Blogs have given individuals and organizations the power to contribute content online and reach audiences on a grand scale, and according to a recent study from communications firm Brodeur, mainstream media (TV, radio, newspapers, magazines, etc.) is taking note.
“A survey of U.S. journalists by Brodeur, a unit of Omnicom Group (NYSE: OMC), suggests that blogs are not only having an impact on the speed and availability of news, but also influence the tone and editorial direction of reporting.”
Brodeur’s head of strategic planning, Jerry Johnson, revealed the survey results yesterday during a seminar at the Consumer Electronics Show (CES) in Las Vegas.
Key Findings:
Blogs are sources.
- More than 75% of journalists surveyed use blogs to find new story ideas or angles, and to better understand the context and tone of issues.
Journalists read blogs on a regular basis.
- More than 20% spend at least one hour per day reading blogs.
- More than 50% read blogs at least 2-3 times per week.
Journalists are becoming more active participants in social media.
- More than 25% of respondents have a blog.
- More than 15% have a social networking page.
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