The Team
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Meet and connect with PR 20/20's team of PR and marketing consultants.
PR 20/20 Team Twitter List (follow everyone with one click)
Paul Roetzer, Founder & President
Paul is founder and president of PR 20/20. A graduate of Ohio University's E.W. Scripps School of Journalism, Paul spent six years as a consultant and vice president at a traditional PR agency prior to launching PR 20/20. He is a speaker, writer and an advocate for change and innovation within the PR industry.
Blog Posts: Paul commonly publishes posts on the PR 20/20 blog related to inbound marketing, entrepreneurship and the PR industry. Click here for a complete archive of his posts.
Christina Capadona-Schmitz, Assistant VP & Consultant
Christina joined PR 20/20 in March 2006, and was promoted to assistant vice president in March 2009. In addition to her roles in directing agency operations, client services and professional development, she functions as a consultant and group manager for several of the agency’s top finance, insurance and real estate accounts. She is a 2004 graduate of Baldwin-Wallace College and remains very active in the community.
Blog Posts: Christina's areas of interest include content marketing, video, branding, blogging and the media. Click here for a complete archive of her blog posts.
Keith Moehring, Consultant
A 2004 graduate of the University of Toledo, Keith joined PR 20/20 in July 2006. Keith runs a collection of sports, technology and insurance accounts, in addition to his involvement in business development activities and agency services R&D.
Blog Posts: Keith concentrates his research and writing on search marketing and Web topics, as well as the occassional social media conspiracy theory. Click here for a complete archive of his blog posts.
Laurel Miltner, Consultant
Laurel joined PR 20/20 as an associate consultant in August 2007, and now serves as the agency's blog editor, in addition to group manager for a collection of technology, manufacturing, insurance and healthcare accounts. She is a 2006 graduate of Baldwin-Wallace College, and is active with the Cleveland Social Media Club and Baldwin Wallace APART (Alumni and Parents Admission Recruitment Team).
Blog Posts: Laurel focuses her writing on social media, inbound marketing and the evolving PR industry. Click here for a complete archive of her blog posts.
Christy Barksdale, Consultant
Christy joined PR 20/20 in January 2010 as a consultant and content services manager after spending more than three years in the Custom Solutions division at Penton Media, Inc. As PR 20/20's content services manager, Christy supports planning, business development, project management and vendor relations in the emerging content marketing division. She is a 2006 graduate of Ohio University.
Tracy DiMarino, Associate Consultant
Tracy, a 2009 graduate of Ohio University, joined PR 20/20 as an associate consultant in March 2009. Tracy is a Certified Inbound Marketing Professional.
Blog Posts: Tracy is a regular contributor to the PR 20/20 blog with posts about social media, search marketing, content marketing and strategic planning. Click here for a complete archive of her posts.
Dia Dalsky, Associate Consultant
Dia, a 2009 graduate of Ohio University, joined PR 20/20 as an associate consultant in June 2009. Dia is a Certified Inbound Marketing Professional.
Natalie Farinacci, Associate Consultant
Natalie, a 2009 graduate of Ohio University, joined PR 20/20 as an associate consultant in October 2009. Natalie is a Certified Inbound Marketing Professional.
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