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PR 20/20 uses a proprietary Point PricingTM model to ensure clients get the full value of every dollar spent, regardless of how much time it takes to deliver. Points, which represent a fixed unit of value, are applied at the project level and allocated monthly based on campaign performance. Every point has a purpose.

 

Starter

$3,000 / Month
$150 / Point
20 Points / Month

Basic

$5,000 / Month
$150 / Point
33 Points / Month

Enterprise

$13,000 / Month
$150 / Point
87 Points / Month
Strategy & Performance
Monthly GamePlans + Scorecards i
Scorecards are performance dashboards with analysis and insights highlighting key marketing campaign metrics. GamePlans outline planned campaigns and projects by month. Scorecards and GamePlans are maintained in Google Sheets, and accessible to clients at all times.
Weekly Activity + KPI Reports i
Email recap of the previous week's actions and performance notes, as well as a snapshot of planned activities for the upcoming week.
Weekly Review Sessions i
30-minute call to discuss active campaigns, planned activities and performance.
Media Monitoring Alerts i
Email monitoring alerts for print, online and social media mentions. Includes monthly media monitoring report that analyzes sentiment, media type, trending topics, charts and graphs. Keywords can include brand mentions, executives, competitors, industry trends and more.
Up to 5 Keywords Up to 10 Keywords
Monthly Google Analytics Report i
beta Monthly analysis of your website's performance with insights and charts categorized by channel (direct, email, organic, referral, social). Reports also include Google AdWords analysis.
Weekly Google Analytics Report i
beta Weekly analysis of your website's performance with insights and charts categorized by channel (direct, email, organic, referral, social). Reports also include Google AdWords analysis.
Google Analytics Dashboard Setup i
Setup of custom dashboard in Google Analytics to monitor performance in real-time, including segments and conversions.
Marketing Growth Hackathon Workshop i
Complimentary full-day strategy workshop ($10,000 value) following the first 6 months of engagement. Client covers travel costs for in-person events.
Management
Client Calls and Emails i
All client calls and meetings related to campaign services are included at no additional cost. In other words, there's no billable-hour meter running, so more resources can be dedicated to performance-driven activities.
Monthly Account Dashboard i
Monthly report giving visibility into point allocation and services rendered.
Online Client Center i
Project management center in Basecamp centralizing all tasks, activities and responsible parties. Clients have full visibility into agency activities and priorities.
Extras
Workshop Discounts i
Discounts on PR 20/20 marketing workshops and training, including Marketing Growth Hackathon, Social Selling, Sales/Marketing Integration, HubSpot Onboarding and more.
5% off 10% off 15% off 20% off
Referral Bonus Points i
Points awarded to clients for any referral that converts to a PR 20/20 client.
3 Points 5 Points 8 Points 13 Points
Renewal Bonus Points i
Points awarded to loyal clients at account renewal. Requires new 12-month minimum contract.
3 Points 5 Points 8 Points 13 Points
Add-On Bonus Points i
One (1) bonus Point for every 10 Points spent on add-on projects. Add-on projects are any activities approved by the client that fall outside the standard monthly contract and Points allotment (e.g. a website redesign).
 

Starter

$3,000 / Month
$150 / Point
20 Points / Month
Strategy & Performance
Monthly GamePlans + Scorecards
Weekly Activity + KPI Reports
Weekly Review Sessions
Media Monitoring Alerts
Monthly Google Analytics Report
Weekly Google Analytics Report
Google Analytics Dashboard Setup
Marketing Growth Hackathon Workshop
Management
Client Calls and Emails
Monthly Account Dashboard
Online Client Center
Extras
Workshop Discounts 5% off
Referral Bonus Points 3 Points
Renewal Bonus Points 3 Points
Add-On Bonus Points

Basic

$5,000 / Month
$150 / Point
33 Points / Month
Strategy & Performance
Monthly GamePlans + Scorecards
Weekly Activity + KPI Reports
Weekly Review Sessions
Media Monitoring Alerts
Monthly Google Analytics Report
Weekly Google Analytics Report
Google Analytics Dashboard Setup
Marketing Growth Hackathon Workshop
Management
Client Calls and Emails
Monthly Account Dashboard
Online Client Center
Extras
Workshop Discounts 10% off
Referral Bonus Points 5pts
Renewal Bonus Points 5pts
Add-On Bonus Points
Strategy & Performance
Monthly GamePlans + Scorecards
Weekly Activity + KPI Reports
Weekly Review Sessions
Media Monitoring Alerts Up to 5 Keywords
Monthly Google Analytics Report
Weekly Google Analytics Report
Google Analytics Dashboard Setup
Marketing Growth Hackathon Workshop
Management
Client Calls and Emails
Monthly Account Dashboard
Online Client Center
Extras
Workshop Discounts 15% off
Referral Bonus Points 8pts
Renewal Bonus Points 8pts
Add-On Bonus Points

Enterprise

$13,000 / Month
$150 / Point
87 Points / Month
Strategy & Performance
Monthly GamePlans + Scorecards
Weekly Activity + KPI Reports
Weekly Review Sessions
Media Monitoring Alerts Up to 10 Keywords
Monthly Google Analytics Report
Weekly Google Analytics Report
Google Analytics Dashboard Setup
Marketing Growth Hackathon Workshop
Management
Client Calls and Emails
Monthly Account Dashboard
Online Client Center
Extras
Workshop Discounts 20% off
Referral Bonus Points 13pts
Renewal Bonus Points 13pts
Add-On Bonus Points
InGuard
JLL
StreamLink
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Point Pricing is a trademark of PR 20/20, and all provided Point Pricing materials, including GamePlans and any other provided content, are the intellectual property of PR 20/20, protected by copyright law and other U.S. intellectual property laws. You must have our written permission to duplicate or use the Point Pricing trademarks, GamePlans, or any other provided Point Pricing content or materials for the benefit of any third party. If you have indicated an interest in a license arrangement with PR 20/20 for Point Pricing, we will provide you with all legal terms and conditions of use of our trademarks, content, and other protected intellectual property before entering into a license with you. 

Adam Roth Streamlink Softare

Adam Roth - Founder & CEO, StreamLink Software

We’ve come to consider PR 20/20 as more of a trusted partner and extension of our team than an agency. PR 20/20’s monthly scorecards and data-driven approach to campaign strategy leave little doubt as to the impact they are having. They will continue to play a key role in our plans for long-term growth.