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Select Your Inbound Marketing Service Package

PR 20/20 offers three standard service packages—Basic ($8,000), Moderate ($13,000) and Aggressive ($21,000)—that can be customized based on your needs and goals. Inbound marketing campaign budgets and results vary by client based on multiple factors:

  • Brand positioning and awareness
  • Business lifecycle stage
  • Competition strength
  • Customer base size
  • Established relationships
  • Existing content assets
  • Leadership commitment
  • Marketing and technology infrastructure
  • Marketing team capacity and capabilities
  • Organization vision and innovation
  • Sales staff and systems
  • Social media reach and engagement
  • Website and blog strength

We run integrated marketing campaigns that produce results—website traffic, reach, leads, conversions, retention, revenue and profits.

Choose from a standard package detailed below, or work with our team to build a custom edition based on your unique needs and budgets. Packages include a monthly allotment of points. Learn about PR 20/20's point-based pricing model. 

Find the right package for your needs and growth goals.
Basic Package

Inbound Marketing Basic Plan

Basic Edition — $8,000/Month

The Basic Edition is an entry-level service package designed for small-to-midsize businesses primarily seeking top-of-the-funnel support building website traffic, subscribers and reach.

The standard package includes: a customized Inbound Marketing GamePlan, 50 points per month, a dedicated PR 20/20 account team, an online Client Center and full campaign management.

Request a Basic Edition proposal.
Moderate Package

Inbound Marketing Moderate Plan

Moderate Edition — $13,000/Month

The Moderate Edition is designed for SMBs in need of an outsourced marketing team to drive growth. It’s also an ideal package for larger enterprises seeking inbound marketing specialists to support products and divisions, or specific funnel goals, such as demand generation.

The standard package includes: a customized Inbound Marketing GamePlan, 87 points per month, a dedicated PR 20/20 account team, an online Client Center and full campaign management.

Request a Moderate Edition proposal.
Aggressive PR 20/20 Package

Inbound Marketing Aggressive Plan

Aggressive Edition — $21,000/Month

The Aggressive Edition is ideal for businesses seeking hard-hitting inbound marketing campaigns with fully integrated activities across search marketing, social media, content marketing, public relations, strategy, analysis, automation and more. 

A standard aggressive package includes: a customized Inbound Marketing GamePlan150 points per month, a dedicated PR 20/20 account team, an online Client Center and full campaign management.

Request an Aggressive Edition proposal.

Service Package Components

Unlimited Campaign and Project Management

Unlimited campaign and project management services are included in your service package at 10% of the point total (e.g. in an 80-point package, eight points are allocated each month). This includes client meetings and communications related to campaign activities, daily monitoring of website analytics, real-time performance alerts, internal planning and project coordination, and weekly activity summaries. 

Campaign Scorecards and GamePlans

Every month, your account team delivers a performance dashboard with analysis highlighting key marketing metrics. GamePlans are then adapted based on performance. Scorecards and GamePlans account for 10% of the monthly point total. 

Transparent Campaign Service Delivery

Your account manager will serve as your day-to-day contact, while strategy, consulting and delivery of activities will be a team effort. This ensures that your account always has the resources and attention it deserves, and provides diversified perspectives and areas of expertise. 

Each client is also provided an Online Client Center built in Basecamp, and designed to foster communication and collaboration with PR 20/20. All campaign tasks, milestones and events are maintained in the Client Center in real time, providing you 24/7 insight into our activities and project statuses. 

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