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Which Edition is Right for Your Business?

PR 20/20 offers three standard service packages — Starter ($3,000), Pro ($6,000) and Enterprise ($12,000). Inbound marketing campaign budgets and results vary widely by client based on such variables as:

  • Brand positioning and awareness
  • Business lifecycle stage
  • Commitment from leadership
  • Competition strength
  • Customer base size
  • Established relationships
  • Existing content assets
  • Marketing and technology infrastructure
  • Marketing team time and capabilities
  • Organization vision and innovation
  • Sales staff and systems
  • Social media reach and engagement
  • Website and blog strength

In order to find the service edition that's right for you, start with your current marketing budget and pick a comfortable monthly amount for agency services and contingencies based on existing revenue and/or funding. The chart below compares the features of the Starter, Pro and Enterprise editions. You also can request a custom edition based on your unique needs and budgets.

 Included
 Add-On Service
 $3,000
Starter		$6,000
Pro		$12,000
Enterprise
The Foundation (Pre-Contract) Included Included Included
Discovery Included Included Included
Brand & Website Analysis Included Included Included
Starter Project Included Included Included
Inbound Marketing GamePlan Included Included Included
Search Marketing Strategy Included Included Included
Social Media Strategy Included Included Included
Content Marketing Strategy Included Included Included
PR Strategy Included Included Included
1st Quarter Activity Chart Included Included Included
Buyer Persona Profiler Included Included Included
Quarterly Blog Editorial Calendar Included Included Included
Media & Blogger Database Add On Included Included
Print Pub Editorial Calendar Add On Included Included
Social Media Dashboard Add On Add On Included
Speaking Opportunity Database Add On Add On Included
Campaign Services 15 Hours 20 Hours 50 Hours
Training & Education Included Included Included
Consulting Included Included Included
Website Support Included Included Included
Landing Pages* Included Included Included
On-Page Optimization (SEO)* Included Included Included
Link Building* Included Included Included
Social Media Relations Included Included Included
Blogger Outreach Included Included Included
Media Relations Included Included Included
Lead Nurturing* Included Included Included
Email Marketing Included Included Included
Social Media Monitoring Add On Add On Add On
Blog Posts 4 per month 4 per month 8 per month
Add-On Service Block (5 hours) $650 each $650 each $650 each
Premium Content (Words) Add On 1,000 per month 2,000 per month
Campaign Management Included Included Included
Dedicated Account Team Included Included Included
Communications & Meetings Included Included Included
Analytics & Keyword Monitoring Included Included Included
Weekly Summary Reports Add On Included Included
Monthly Scorecards Included Included Included
Quarterly Reviews Included Included Included
Online Client Center Included Included Included

* HubSpot License required

If you don’t think a campaign is ideal for your organization at this time, visit our Project Center for services and pricing on individual projects.