Lead Generator

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Actively pitch your experts and story ideas directly to more than 4,000 news organizations and 6,000 journalists with PR 20/20's lead generator. Leads are concise (650 characters or less), powerful statements that feature expert quotes on timely topics or news stories.

Lead generator is part of the expert spotlight suite of PR services designed to build relationships, deliver insight, enhance positioningand generate media coverage.


Standard - $300
  • 1 lead generator
  • 1 copy concept
  • 2 copy revision rounds
  • Average turnaround: 3-5 business days
  • Club 20/20 Members on 12-month contracts receive 2 complimentary lead generators (valued at  $598)