Web DevelopmentPrint this page
Design, Connect & Grow
Your website is a lead-generation and multi-media content publishing tool. It gives your organization the ability to build a strong brand online that creates powerful connections with audiences, and drives business growth.
- Content Management System (CMS)
- Landing pages
- Lead forms
- Media room
How Does Web Development Fit into Your Strategy?
The goal of your site should be to connect with audiences, drive qualified website traffic and generate leads.
It is essential to continually analyze, track and monitor the website’s success through keyword rankings, inbound links, traffic, traffic referrers, visits by keywords and page popularity, among others.
Once your website design and copywriting are complete, there are significant opportunities to build a more powerful site through search engine optimization, blogging, social media participation, content marketing, online PR and site architecture (e.g. design, lead forms, calls-to-action, landing pages).
Website Development Blog Posts
- A Marketer's Guide to Website Redesign (free eBook)
- Building the Ultimate Website for Capturing Leads
- 13 Website Steps to Keep Your Rankings
- 5 Things to Ask When Hiring a Web Developer