About the Agency

Look beyond. 

We are strategists, technologists, and storytellers. 

PR 20/20 partners with marketing change agents to strengthen foundations, drive growth, and turn data into insights. We solve business challenges and design marketing programs to achieve your growth goals.

EXPLORE OUR MARKETING SOLUTIONS

About Us

PR 20/20 is a marketing consulting and services firm. At the end of the day, that means we help our clients solve problems and achieve goals. 

What defines us?

We look beyond, and we believe that the future of marketing is more intelligent and more human. It’s this work and the opportunity to partner with forward-thinking organizations—that ignites our spirit.  

From digital transformation, intelligent automation, and AI-enabled marketing—to reconnecting with a brand’s core values, corporate responsibility, and community—our team of consultants is dedicated to building more human and more intelligent marketing, together. 

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Meet the Team

When you partner with PR 20/20, you partner with a team that’s driven, analytical, strategic, and fun.

Paul Roetzer
PAUL ROETZER
Founder & CEO

 

 

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DAVID MCCAFFERTY
President

 

 

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TRACY LEWIS
VP of Talent 

 

 

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MIKE KAPUT
Chief Content Officer of MAII & Senior Consultant 

 

 

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KEITH MOEHRING
Senior Consultant 

 

 

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SHANNEN LAUR
Director, Services & Growth

 

 

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TAYLOR RADEY
Senior Consultant

 

 

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Taylor
ELIZABETH JURAN
Partner Program Manager & Senior Consultant

 

 

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ASHLEY SAMS
Senior Consultant 

 

 

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MACY KITTELBERGER
Associate Consultant 

 

 

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ALLISON KRAL
Consultant

 

 

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KEVIN ZEISE
Consultant 

 

 

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TAMRA MOROSKI
Director of Partnerships, Marketing AI Institute

 

 

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MADISON F
MADISON FILIPIAK
Consultant

 

 

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A Culture of "We"

We truly believe that great teams finish first. We’re built on a culture of “we,” succeeding and failing as one. And while we hold one another to high standards, we hold ourselves to the highest.

 

Looking Back: Our Story  

Founded in 2005, PR 20/20 was built on the simple strategy to offer modern marketing solutions that tied outputs to outcomes, deliver services by tech-savvy talent, and price those services transparently. 

A few years later, PR 20/20 became the first firm in HubSpot's certified partner program, which now includes thousands of agencies worldwide. The agency is also the inspiration behind The Marketing Agency Blueprint (Wiley, 2012) and The Marketing Performance Blueprint (Wiley, 2014), both penned by founder and CEO, Paul Roetzer.

PR 20/20 launched Marketing Artificial Intelligence (AI) Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. It then launched the Marketing AI Conference (MAICON) in 2019 to bring a community together that enables marketers to understand, pilot, and scale AI within their organization.  PR 20/20 partners with marketing change agents to strengthen foundations, drive growth, and turn data into intelligence. PR 20/20 believes the future of business is more intelligent and more human—and looks forward to moving the industry toward this vision.