PR 20/20 | About Us

Looking Back: Our Story

Founded in 2005, PR 20/20 was built on the simple strategy to offer modern marketing solutions that tied outputs to outcomes, deliver services by tech-savvy talent, and price those services transparently.

A few years later, PR 20/20 became the first firm in HubSpot's certified partner program, which now includes thousands of agencies worldwide. The agency is also the inspiration behind The Marketing Agency Blueprint (Wiley, 2012) and The Marketing Performance Blueprint (Wiley, 2014), both penned by founder and CEO, Paul Roetzer.

PR 20/20 launched Marketing Artificial Intelligence (AI) Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. It then launched the Marketing AI Conference (MAICON) in 2019 to bring a community together that enables marketers to understand, pilot, and scale AI within their organization. PR 20/20 partners with marketing change agents to strengthen foundations, drive growth, and turn data into intelligence. PR 20/20 believes the future of business is more intelligent and more human—and looks forward to moving the industry toward this vision.

November 2005

Founded as an upstart PR and marketing firm.

January 2006

Introduced standardized services and set pricing to improve accountability and transparency.

November 2007

Became HubSpot's first agency partner, helping pioneer a channel program that now includes thousands of agencies worldwide.

July 2010

Bundled our inbound marketing services into integrated and flexible campaign packages.

December 2011

Published The Marketing Agency Blueprint and launched Marketing Agency Insider as the hub for agency collaboration.

November 2012

Released Marketing Score, a marketing assessment tool used to devise strategy; allocate time, money and talent; and set priorities.

December 2013

Rolled out Point PricingTM in beta, a value-based marketing services pricing model.

July 2014

Expanded our downtown Cleveland headquarters to span approximately 6,000 square feet.

August 2014

Released The Marketing Performance Blueprint, a story about the convergence of marketing talent, technology, and strategy, and the opportunity to build performance-driven organizations.

MarketingPerformanceBlueprint-400px-height

December 2014

Introduced the Marketing Growth Hackathon, a proprietary planning model that brings together marketers, executives, and entrepreneurs to solve business growth challenges.

October 2016

Launched the Marketing Artificial Intelligence Institute (MAII), a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing.

November 2016

Told the story of how we (finally) eliminated hours from marketing agency pricing.

December 2017

Launched the educational series, Point Pricing for Agencies.

July 2019

Hosted the inaugural Marketing Artificial Intelligence Conference (MAICON) from July 16 - 18 in Cleveland, Ohio.

Today

About the Agency

We are strategists, technologists, and storytellers.

About Us

What defines us?

Meet the Team

PAUL ROETZER

Founder & CEO

DAVID MCCAFFERTY

President

TRACY LEWIS

VP of Talent

MIKE KAPUT

Chief Content Officer of MAII & Senior Consultant

KEITH MOEHRING

Senior Consultant

SHANNEN LAUR

Director, Services & Growth

TAYLOR RADEY

Senior Consultant

ELIZABETH JURAN

Partner Program Manager & Senior Consultant

ASHLEY SAMS

Senior Consultant

MACY KITTELBERGER

Associate Consultant

ALLISON KRAL

Consultant

KEVIN ZEISE

Consultant

TAMRA MOROSKI

Director of Partnerships, Marketing AI Institute

MADISON FILIPIAK

Consultant

A Culture of "We"

Looking Back: Our Story

PR 20/20 started with a vision to evolve the industry.

Founded as an upstart PR and marketing firm.

Introduced standardized services and set pricing to improve accountability and transparency.

Became HubSpot's first agency partner, helping pioneer a channel program that now includes thousands of agencies worldwide.

Bundled our inbound marketing services into integrated and flexible campaign packages.

Published The Marketing Agency Blueprint and launched Marketing Agency Insider as the hub for agency collaboration.

Released Marketing Score, a marketing assessment tool used to devise strategy; allocate time, money and talent; and set priorities.

Rolled out Point PricingTM in beta, a value-based marketing services pricing model.

Expanded our downtown Cleveland headquarters to span approximately 6,000 square feet.

Released The Marketing Performance Blueprint, a story about the convergence of marketing talent, technology, and strategy, and the opportunity to build performance-driven organizations.

Introduced the Marketing Growth Hackathon, a proprietary planning model that brings together marketers, executives, and entrepreneurs to solve business growth challenges.

Launched the Marketing Artificial Intelligence Institute (MAII), a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing.

Told the story of how we (finally) eliminated hours from marketing agency pricing.

Launched the educational series, Point Pricing for Agencies.

Hosted the inaugural Marketing Artificial Intelligence Conference (MAICON) from July 16 - 18 in Cleveland, Ohio.

Function as an outsourced marketing team for small and midsize businesses, and as inbound marketing specialists for large enterprises.

Have questions? We're always here to help.

Give us a call.

Email us today.

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