Trust Insights, a marketing analytics and data consulting company, just dropped a stellar report about social media trends and what they mean for 2020.
It’s all about user interest in social networks, and how that translates for marketing strategy—namely, where marketers should put their time and money as they plan for 2020.
The insights within are based on search volume, in short. Trust Insights selected the most popular social platforms and learned what conversations users were having based on search terms that indicated starting or closing an account. Then, it compared the search volume of those terms and projected change in volume to pull predictions. The full methodology section of the report is very descriptive, and will definitely appeal to all of the data nerds out there. 🤓
The full report is well worth your time—but at the very least, stop and read these key takeaways before you start mapping your 2020 social media strategy.