The PR 20/20 Blog

Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? 

You guessed it, they’re each an opportunity to become a more educated marketer and professional.

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. 

One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging.

There's a good reason for that. Done right, blogging attracts and converts prospects for less money than traditional methods. Done wrong, it becomes a huge time investment that produces little return.

That means brands need a way to blog quickly, consistently, and at scale, without a loss of quality. They also need to blog intelligently, writing about topics that actually produce results. On top of it all, brands must hire and manage talented teams to execute this process.

HubSpot is a marketer’s dream, empowering us to manage our contact databases, list segmentation, content, website, social, ads (the list goes on) in one place.

And in recent years, HubSpot has invited sales and service teams to the party, too. Now, our sales team has the tools they need to sell more, and service gets their personalized solutions to improve customer satisfaction. All of us living in one happy platform, with a comprehensive solution to gain leads, turn them into sales, and then nurture them into promoters.

Last week, HubSpot shared a pretty powerful blog post about the state of today’s enterprise marketing software.

The key takeaways?

People hate enterprise software. And rightly so. It’s generally clunky, difficult to use, and doesn’t offer the power modern marketers need. 

And the software providers that refuse to offer heavy-lifting features with a simplified UX will continue falling behind the Zooms, Shopifys, and Slacks of the world. These companies have busted the myth of power and usability existing only at odds with one another. Marketers no longer have to settle for either/or. 

Enter: HubSpot’s Marketing Hub Enterprise.

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. 

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book.

Thinking. It’s something we do on a daily basis. From deciding what you want in your coffee to preparing for a business call, thinking is required for almost every aspect of daily life.

But, how often are other people thinking the same way we are? 

As marketers, it’s critical to have a strategic process in place to ensure your company is maximizing its efforts every single day.

Ready to drive strategy and performance? 

I’m convinced there are two databases every marketer needs at-the-ready to do so effectively. 

Audit your company’s (or client’s) audiences and accelerators. Create two living databases.  And keep these databases updated.

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. 

How do you get started with marketing artificial intelligence?

The short answer is quick-win pilot projects with narrowly defined use cases and high probabilities of success. That’s how you build executive support for the longer term vision and transformation.

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. 

We wanted to understand and apply AI ourselves, and figured other marketers might be curious too. So, we started a blog at www.MarketingAIinstitute.com, and began telling a story about the current and future potential of AI.

Trust Insights, a marketing analytics and data consulting company, just dropped a stellar report about social media trends and what they mean for 2020.

It’s all about user interest in social networks, and how that translates for marketing strategy—namely, where marketers should put their time and money as they plan for 2020.

The insights within are based on search volume, in short. Trust Insights selected the most popular social platforms and learned what conversations users were having based on search terms that indicated starting or closing an account. Then, it compared the search volume of those terms and projected change in volume to pull predictions. The full methodology section of the report is very descriptive, and will definitely appeal to all of the data nerds out there. 🤓

The full report is well worth your time—but at the very least, stop and read these key takeaways before you start mapping your 2020 social media strategy.