Subscribe to Email Updates

Reporting Made Easy: Why You Should Use Databox With Your HubSpot Account

As one of PR 20/20’s newer team members, one thing that made working for the agency so app...

Read Article  
Kevin ZeiseKevin Zeise

10 Million Reasons to Make AI Education Accessible for Marketers

  Editors Note: This article was originally published on Marketing AI Institute's blog. Th...

Read Article  
Paul RoetzerPaul Roetzer

New to HubSpot? Here's How to Set Up Your Portal for Success

When was the last time you tried something new? A new dish at your favorite restaurant. A ...

Read Article  
Shannen LaurShannen Laur

How to Audit Your HubSpot Workflows

Every HubSpot user who’s realized the massive benefits of creating email workflows is prob...

Read Article  
Elizabeth JuranElizabeth Juran

10 Marketing Technologies That Should Be On Your Radar in 2021

January is the perfect time for new beginnings. 🍾 Like, for example, a new start for your...

Read Article  
Sandie YoungSandie Young

Solve for the Customer: Digital Strategy, Technology, Story

This year, the world changed. 

Read Article  
Jessica MillerJessica Miller

3 Ways to Win Big at ABM

You probably have the wrong idea about account-based marketing (ABM), says Robin Bordoli, ...

Read Article  
Mike KaputMike Kaput

5 Ways to Grow Your Sales Pipeline with LinkedIn Sales Navigator

Gone are the days of salespeople going door-to-door with briefcases and brochures in hand....

Read Article  
Karly Van BoxelKarly Van Boxel

How to Make Marketing Smarter with HubSpot + AI

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and s...

Read Article  
Paul RoetzerPaul Roetzer

Building a Global Media Brand with HubSpot [Case Study]

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet mos...

Read Article  

INBOUND Recap: Introducing HubSpot’s Latest Product Updates

Conference season is the most wonderful time of year. And just like every other facade of ...

Read Article  
Shannen LaurShannen Laur

6 Email Marketing Techniques to Test Right Now

INBOUND 2020 is quite a different experience compared to past years. I’m not in Boston wit...

Read Article  
Sandie YoungSandie Young

INBOUND Exclusive: 10 Secrets That Make Your Content More Compelling

Like pretty much everything else, INBOUND 2020 is totally virtual this year. While our tea...

Read Article  
Elizabeth JuranElizabeth Juran

10 Strategies to Ignite Your Marketing, Sales & Service Automation Platform

“We expect global spending on marketing automation tools to surpass $25 billion by 2023,” ...

Read Article  
Sandie YoungSandie Young

Is This Lead Qualified? How to Get Marketing and Sales on the Same Page

 “Lost time is never found again.”  — Benjamin Franklin. I don’t think Benjamin Franklin w...

Read Article  
Tim AndersonTim Anderson

How To Boost Sales Efficiency with These 5 HubSpot Tools

Did you know that sales representatives on average spend only 36% of their day actively se...

Read Article  
Karly Van BoxelKarly Van Boxel

We’ve Launched a Marketing AI Academy. Here’s Why.

Growth Today & Tomorrow At PR 20/20, you know we love to look beyond. But what do we see? ...

Read Article  
Jessica MillerJessica Miller

9 Techs to Take Your Content to the Next Level

How often do you create content? Whether publishing daily, weekly, or monthly, odds are yo...

Read Article  
Libby BradfordLibby Bradford

HubSpot Training: How to Uplevel Your Team’s HubSpot Platform Savvy

PR 20/20 continually invests in the growth and professional development of our team. From ...

Read Article  
Jessica MillerJessica Miller

Why (and How) We Launched Our New Website

Last year, it became increasingly evident that we had outgrown our existing website.  Betw...

Read Article  
Sandie YoungSandie Young

How to Use Contextual Marketing for a Better Website UX

Today’s consumers are conditioned to expect personalization. Popular platforms like Netfli...

Read Article  

Out-of-Work Writing Talent Means Huge Opportunity for Brands

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professi...

Read Article  
Joe PulizziJoe Pulizzi

Everything You Need to Know About HubSpot's CMS Hub

Time to hit refresh; the world of web design is changing.  Historically, businesses viewed...

Read Article  
Sandie YoungSandie Young

The role of marketing in a crisis? Be more human.

COVID-19. We’ve been watching it from afar, as the tidal wave slowly moved closer.  And su...

Read Article  

More Human

This post originally appeared in Ohio Today, the award-winning alumni magazine of Ohio Uni...

Read Article  
PR 20/20

12 of the Best Marketing Podcasts that Will Up Your Game in 2020

Walking your dog, working out, taking public transportation, folding laundry—what do these...

Read Article  
Tim AndersonTim Anderson

How to Make Blogging Easier with Artificial Intelligence

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Mike KaputMike Kaput

8 of Our Favorite HubSpot Integrations

HubSpot is a marketer’s dream, empowering us to manage our contact databases, list segment...

Read Article  
Shannen LaurShannen Laur

Full List: All of HubSpot's New Marketing Hub Enterprise Features

Last week, HubSpot shared a pretty powerful blog post about the state of today’s enterpris...

Read Article  
Elizabeth JuranElizabeth Juran

How to Build a Marketing Tracking and Reporting Process

Based on our own analytic data, the vast majority of you reading this are marketers, sales...

Read Article  
Keith MoehringKeith Moehring

Book Clubbin': Amplify Your Brainstorm Sessions with the Six Thinking Hats

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read b...

Read Article  
Allison MelnikAllison Melnik

Audiences & Accelerators: Your Go-To Marketing Databases

Ready to drive strategy and performance?  I’m convinced there are two databases every mark...

Read Article  
Jessica MillerJessica Miller

Piloting AI: Get Started with Artificial Intelligence [Nov. 19 Webinar]

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Sandie YoungSandie Young

Own Your Idea, Grow Your Audience with Storytelling [Case Study]

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mi...

Read Article  

3 Crazy Helpful Insights for Your 2020 Social Media Strategy

Trust Insights, a marketing analytics and data consulting company, just dropped a stellar ...

Read Article  
Elizabeth JuranElizabeth Juran

20 of the Coolest Marketing Conferences to Attend in 2020

Marketing conferences have shaped my top team memories. I always leave events feeling more...

Read Article  
Sandie YoungSandie Young

#INBOUND19 Recap: It's All About the Experience

Each year a few members of the PR 20/20 team head to Boston for a non-stop week of catchin...

Read Article  
Jessica MillerJessica Miller

Marketers: Simplify Your Approach to Strategic Planning (Interactive Assessment)

Crafting a marketing strategy is not a light lift.  With so many channels to choose from a...

Read Article  
Sandie YoungSandie Young

Save Time: Automate Marketing Performance Reporting

In most cases, marketers are creative sorts. We are communicators and storytellers, strate...

Read Article  
Keith MoehringKeith Moehring

Book Clubbin': How to Better Your Marketing with Empathy and Service

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read b...

Read Article  
Allison MelnikAllison Melnik

10 Best Speaker Quotes from MAICON

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Ashley SamsAshley Sams

6 Major Marketing AI Takeaways from MAICON

As marketers, we’re obsessed with trends and technologies that make us more efficient, dri...

Read Article  

The Storyteller's Guide to MAICON: 7 Sessions You Can't Miss

At the heart of what we do, all marketers are storytellers.  Through content marketing, we...

Read Article  
Sandie YoungSandie Young

What's Your New and Improved Marketing Score?

Personalized, actionable marketing recommendations in minutes. In 2012, we launched Market...

Read Article  
Keith MoehringKeith Moehring

More Intelligent, More Human: The Future of Marketing Is Both

Today, we’re charting an exciting course for the future of our company and the industry. I...

Read Article  
Jessica MillerJessica Miller

10 Truths About Marketing Artificial Intelligence

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Sandie YoungSandie Young

3 Yext Features to Tap Into to Manage Your Brand's Online Presence

Picture this scenario: You Google a local business and find their listing online. You assu...

Read Article  
Libby BradfordLibby Bradford

What Is Artificial Intelligence in Marketing?

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Paul RoetzerPaul Roetzer

Dawn of the Intelligently Automated Agency

Today, we’re introducing three new services—Automated Press Releases, Automated Performanc...

Read Article  
Paul RoetzerPaul Roetzer

4 Tips for Building the Best B2B Email Newsletter

In the spirit of summer soon approaching, we’re starting this post off with a little exerc...

Read Article  
Ashley SamsAshley Sams

12 Questions You Should Ask Google Analytics Every Month

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long stor...

Read Article  
Keith MoehringKeith Moehring

Book Clubbin': 5 Ways Marketers Can Fuel Company Success

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read b...

Read Article  
Allison MelnikAllison Melnik

100+ Expert Resources to Help You Learn AI Fast

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Mike KaputMike Kaput

7 Ways to Empower Sales with HubSpot

Marketers have an important job that often falls by the wayside. According to CSO Insights...

Read Article  
Shannen LaurShannen Laur

AI in Content Marketing: What It Is, How to Use It and Companies to Demo

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Mike KaputMike Kaput

Here's Why Your Static Premium Content Won't Cut It Anymore— And How to Future-Proof It With Interactive Content

Oh, premium content. We as marketers love our ebooks, whitepapers and infographics— they’r...

Read Article  
Shannen LaurShannen Laur

What Are Machine Learning and Deep Learning—and Why Should Marketers Care?

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Elizabeth JuranElizabeth Juran

5 Professional Development Exercises Your Marketing Team Should Try

Exercising your mind, especially in the workplace, is a great way to improve key traits an...

Read Article  
Allison MelnikAllison Melnik

Change Agent Spotlight: Set Your Inbound Marketing Team Up for Success with Tips from Crayon's CMO

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technolog...

Read Article  
Sandie YoungSandie Young

60+ Speakers Scheduled to Present at the Marketing Artificial Intelligence Conference (MAICON)

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Paul RoetzerPaul Roetzer

6 Artificial Intelligence Tools to Plan Your Next Content Strategy

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Mike KaputMike Kaput

Book Clubbin': How Marketers Can Incorporate Talk Triggers Into Their Marketing Strategies

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read b...

Read Article  
Allison MelnikAllison Melnik

5 Marketing Trends to Keep On Your Radar in 2019

New year, same marketing program? If the “same old, same old” mentality applies to your ma...

Read Article  
Shannen LaurShannen Laur

7 Top Marketing and Sales Companies Using Artificial Intelligence and Machine Learning

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Mike KaputMike Kaput

Our Most-Shared Marketing Blog Posts from 2018

January is the month for reflection and self-assessment. We encourage one another to look ...

Read Article  
Sandie YoungSandie Young

The 5 Fundamentals of a Strong Marketing Core

Just like any structure is built on a sturdy foundation, marketing depends on a strong, gr...

Read Article  
Shannen LaurShannen Laur

15 Marketing Artificial Intelligence Conference (MAICON) Speakers You Should Know

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Paul RoetzerPaul Roetzer

4 Ways to Start Using Artificial Intelligence in Your Day-to-Day Marketing with HubSpot

You’ve likely heard the hype: Artificial intelligence is everywhere. It’s taking over! ROB...

Read Article  
Elizabeth JuranElizabeth Juran

The Marketing Growth Hackathon: Spend Less Time Planning, More Time Doing

Editor's note: This post was originally published in 2015 and has been updated to be more ...

Read Article  
Paul RoetzerPaul Roetzer

4 Social Media Trends That Aren't Going Anywhere in 2019

Every year we read tons of articles about the up and coming trends in social media and mar...

Read Article  
Ashley SamsAshley Sams

9 Ways to Become a Marketing Artificial Intelligence Pioneer

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Paul RoetzerPaul Roetzer

Why a Marketing Growth Hackathon Precedes Strong Strategy Creation

Behind every great marketing campaign is a documented strategy. Sometimes you can simply s...

Read Article  
Sandie YoungSandie Young

How Marketing Can Support the Sales Process

Editor's note: This post was originally published in 2011 and has been updated to be more ...

Read Article  

5 Brands That Earned Our Trust in 2018

Overall, 2018 was a “down” year for trust, according to Edelman’s annual Trust Barometer. ...

Read Article  
Elizabeth JuranElizabeth Juran

6 Ways to Get Started with Marketing AI

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Mike KaputMike Kaput

Book Clubbin': 4 Ways Marketers Can Better Manage Day-to-Day Activities

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read b...

Read Article  
Allison MelnikAllison Melnik

Marketing Artificial Intelligence Conference (MAICON) Registration Is Now Open

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Paul RoetzerPaul Roetzer

5 Actionable Ways to Apply B2B Content Marketing Trends in 2019

According to Content Marketing Institute Research Director Lisa Beets (@LisaBeets), “Nearl...

Read Article  
Elizabeth JuranElizabeth Juran

How to Prepare Your Content Marketing Strategy for 2019 [WEBINAR]

Editor's note: This article was submitted by Natalie Slyman, the director of content and s...

Read Article  
PR 20/20

42+ Artificial Intelligence Tools for Marketers

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Mike KaputMike Kaput

Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

Over the past year at PR 20/20, we’ve spent time reflecting on our core audience—who they ...

Read Article  
Sandie YoungSandie Young

4 Trending Tactics to Add to Your Video Marketing Strategy

It’s that time of year again. Before we know it, it’ll be time to wrap the year’s marketin...

Read Article  
Shannen LaurShannen Laur

Why Conversational Marketing Matters (Plus 3 FREE Online Chat Tools)

Take a second to think about the last interaction you had with a brand online. Positive? N...

Read Article  
Libby BradfordLibby Bradford

5 Ways to Get the Most Out of Marketing Conferences

Editor's note: This post was originally published in 2017 and has been updated to be more ...

Read Article  
Allison MelnikAllison Melnik

3 Strategic Ways to Make Visitors Love Your Website

Why do visitors come to your website? And what do they want when they get there? The answe...

Read Article  
Tim AndersonTim Anderson

INBOUND 2018:  A Practical Look at Artificial Intelligence's Role in Digital Marketing

Editor's note: This article was originally written by Loraine Burger, published on Simplil...

Read Article  
PR 20/20

The Power to Look Beyond: Change Agents Bring the Future to Life

I’m surrounded by smart people. Some would call them strategists. Some would call them vis...

Read Article  
Jessica MillerJessica Miller

5 Lessons Learned from Content Marketing World 2018 #CMWorld

It’s that time again… welcome to the kickoff of marketing conference season! Every year, a...

Read Article  
Shannen LaurShannen Laur

Introducing the Marketing Artificial Intelligence Conference (MAICON)

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Paul RoetzerPaul Roetzer

How Marketers Can Get Started with Video

Editor's note: This post was originally published in 2016 and has been updated to be more ...

Read Article  
Shannen LaurShannen Laur

4 Simple Ways to Build Your Brand's Social Media Fandom

Sometimes, social media can be an enigma. You manage your brand’s social media presence, a...

Read Article  
Ashley SamsAshley Sams

7 Pillar Page Examples to Get You Started With Your Own

Editor's note: This article was originally written by Amanda Zantal-Wiener (@amanda_zw) pu...

Read Article  
PR 20/20

7 of the Best Quotes from IMPACT Live 2018 #IMLIVE18

Marcus Sheridan kicked off this year’s IMPACT Live conference by asking one mission-critic...

Read Article  
Sandie YoungSandie Young

Why Your Marketing Plan Isn’t a Strategy

Editor's note: This post was originally published in 2016 and has been updated to be more ...

Read Article  
Mike KaputMike Kaput

5 Tips to Bake Radical Candor Into Your Marketing Career

How often do you question whether you're living up to your potential? Do you often feel yo...

Read Article  
Allison MelnikAllison Melnik

Step-by-Step: How to Get Started with Marketing AI

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Mike KaputMike Kaput

Change Agent Spotlight: Marketer Proves Inbound Marketing Success in Manufacturing

Inbound marketing requires a champion—those who believe in the power of inbound, and are w...

Read Article  
Sandie YoungSandie Young

15 Steps to Build Your Performance-Driven Marketing Plan

Editor's note: This post was originally published in 2014 and has been updated to be more ...

Read Article  
Paul RoetzerPaul Roetzer

5 Signs Your Marketing Needs More Automation

Unless you’re a marketer stuck in the Stone Age, you’ve likely heard of marketing automati...

Read Article  
Shannen LaurShannen Laur

5 Intelligent Content Tools to Disrupt Your Strategy Now

Content production is one of the more time-consuming functions of a modern marketer. Most ...

Read Article  
Elizabeth JuranElizabeth Juran

How to Get Started with Artificial Intelligence and Marketing

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Paul RoetzerPaul Roetzer

5 Best New HubSpot Features to Supercharge Your Website

HubSpotters have been busy. Over the course of the second quarter, HubSpot released signif...

Read Article  
Sandie YoungSandie Young

Should Content Marketers Fear Artificial Intelligence?

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Mike KaputMike Kaput

Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

At a marketing agency, no day is like the day before. In the morning you’re reading news a...

Read Article  
Jessica MillerJessica Miller

The Campaign Flowchart: How to Create a Granular Marketing Dashboard

Editor's note: This post was originally published in 2013 and has been updated to be more ...

Read Article  
Keith MoehringKeith Moehring

5 Ways to Boost Your Performance Reporting with Data Visualization from Databox

Great marketers understand the importance of having good data on their businesses. So much...

Read Article  
Ashley SamsAshley Sams

How Artificial Intelligence Will Redefine Marketing Jobs

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Mike KaputMike Kaput

5 of Our Favorite (FREE) Online Digital Marketing Courses

“Traditional, structured education is very important, yet much success is derived from hig...

Read Article  
Shannen LaurShannen Laur

How to Make the Most of HubSpot’s Social Media Monitoring Tool

Roughly 2.34 billion people worldwide use some form of social media. That’s a lot of poten...

Read Article  
Kristen TominsKristen Tomins

6 Steps to Prepare for Your First Marketing Growth Hackathon

As marketers, we’re required to wear many hats throughout the day— author, producer, consu...

Read Article  
Shannen LaurShannen Laur

6 Bulletproof Ways to Prevent Patchwriting

Editor's note: This post was originally published in 2013 and has been updated to be more ...

Read Article  
Mike KaputMike Kaput

10 Ways to Promote Your Next Lead Generation Campaign (Free GamePlan)

If you’re interested in growing your business, then lead generation campaigns are a must. ...

Read Article  
Sandie YoungSandie Young

4 Lessons Learned From the Most Agile Brands on Social Media

From changes in algorithms to new features, social media is constantly evolving. It can be...

Read Article  
Ashley SamsAshley Sams

Are You Tracking Data Daily? Marketing Experts Agree, You Should Be.

Picture this: you’ve just launched the most robust, creative lead generation campaign yet....

Read Article  
Sandie YoungSandie Young

4 Tips to Unleash Your Inner Content Creative Genius

Have you ever experienced writer’s block? If you’re a content marketer like me, chances ar...

Read Article  
Libby BradfordLibby Bradford

What Does the Future of Marketing Look Like in the Age of AI?

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Mike KaputMike Kaput

Change Agent Spotlight: How Lubrizol Corporation Increased Website Visits by Almost 5,000% to an Inbound Pilot Website

Inside the enterprise, driving change isn’t easy. A true digital transformation requires a...

Read Article  
Sandie YoungSandie Young

The Top 12 SEO Tools of 2018

Editor's note: This article was originally published on HubSpot and has been reprinted wit...

Read Article  
PR 20/20

13 Tips to Identify a Truly Performance-Driven Marketing Agency

Why are you partnering with a marketing agency? Chances are, you want to take marketing pe...

Read Article  
Jessica MillerJessica Miller

How to Set Performance-Driven Marketing Goals [Tips from Top Marketing Minds]

The role of marketer and data analyst have become intertwined. Thanks to more intelligent ...

Read Article  
Sandie YoungSandie Young

A Beginner's Guide to Marketing and the GDPR

The General Data Protection Regulation (GDPR) is a new legislation that goes into effect o...

Read Article  
Elizabeth JuranElizabeth Juran

6 Expert Marketers Share Their Top Secret to Get Executive Buy-In

Getting executive buy-in is a massive challenge for marketers—and it’s just one of several...

Read Article  
Sandie YoungSandie Young

Learn How to Use AI in Your Content Marketing [Free Webinar]

This post originally appeared on the Marketing Artificial Intelligence Institute's blog.  ...

Read Article  
Mike KaputMike Kaput

4 Tips to Ace Your Next Marketing Agency Job Interview

Editor's Note: This post was originally published in 2012 and has been updated to be more ...

Read Article  
Tracy LewisTracy Lewis

12 Ways to Apply Structure and Meaning to Marketing Data

The shift to inbound marketing has armed marketers with tactics to better connect with lea...

Read Article  
Shannen LaurShannen Laur

8 Social Media Features You Should Be Using … But Probably Aren’t

Social media helps businesses to connect more meaningfully with customers and prospects, a...

Read Article  
Allison MelnikAllison Melnik

Unexpected Facts About the History of Search Engine Optimization

The following is a guest post submitted by Matt Cayless (@matt_cayless). Cayless is a cofo...

Read Article  
PR 20/20

The 80/20 Rule: Why You Need to Spend More Time on Content Amplification

Consider your approach to writing a stellar piece of content.  You spend time researching ...

Read Article  
Elizabeth JuranElizabeth Juran

The Road to MROI: The 5 Marketing Costs You Should Be Tracking

For the first time in several years, marketers are being hit with the dreaded words: budge...

Read Article  
Shannen LaurShannen Laur

More Meaningful Meetings

This post originally appeared on the Marketing Agency Insider blog. Read more like it here...

Read Article  
Jessica MillerJessica Miller

Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing

This post was originally published in November 2016 and has been updated for comprehensive...

Read Article  
Paul RoetzerPaul Roetzer

17 Must-Read Marketing Posts from 2017

The marketing industry reached a tipping point in 2017. New, artificially intelligent tool...

Read Article  
Sandie YoungSandie Young

7 Tips for Building an Engaged Email List

This following is a guest post submitted by Kim Courvoisier. Kim is the director of conten...

Read Article  
PR 20/20

The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

As marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attemp...

Read Article  
Shannen LaurShannen Laur

Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

Disclaimer: this is not your average end-of-year tips and tools blog post. We get that ann...

Read Article  
Sandie YoungSandie Young

12 Ways to Quickly Grow Your Blog Subscribers

This post was written by PR 20/20 intern Sammie Fisher (@sammiefisher3). Sammie is majorin...

Read Article  
PR 20/20

The Urgency for Marketing to Change ... Now

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Tu...

Read Article  
PR 20/20

Artificial Intelligence in Inbound Marketing

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Mike KaputMike Kaput

Championing Inbound Marketing: 4 Lessons from Organizational Change Agents

This post originally appeared on the Cleveland HubSpot User Group (HUG) blog. Unlike the t...

Read Article  
Tim AndersonTim Anderson

#INBOUND17 HubSpot Product Updates—Beyond MAP & CRM

HubSpot’s Latest Product Updates Connect Marketing, Sales & Service Looking for a one-stop...

Read Article  
Jessica MillerJessica Miller

The 5Ps of Marketing Artificial Intelligence

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Read Article  
Paul RoetzerPaul Roetzer

Why You Need the HubSpot Growth Stack for Marketing, Sales & Service

We’ve always believed in HubSpot’s potential to disrupt an industry. In fact, PR 20/20 bec...

Read Article  
Sandie YoungSandie Young

How Will Organizing Content Marketing Change with the Advent of AI?

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward...

Read Article  
Paul RoetzerPaul Roetzer

6 Ways to Win Executive Buy-In for Inbound Marketing

Editor's note: This post was originally published in May 2013, and was updated in August 2...

Read Article  
Taylor RadeyTaylor Radey

Hacking Marketing: 15 Proven Quick Wins and Campaign Concepts for Startups

Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is...

Read Article  
Paul RoetzerPaul Roetzer

4 Quick Tips to Maximize ROI with HubSpot

This post was written by PR 20/20 intern Emily Dann (@EmilyRDann). Emily is a dual major s...

Read Article  
PR 20/20

The Top 3 Use Cases Right Now for Artificial Intelligence in Marketing

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. S...

Read Article  
Mike KaputMike Kaput

How to Maximize Your Content’s ROI Across 3 Core Audiences

Goal-oriented marketers aim to produce top-notch results that prove their efforts are wort...

Read Article  
Shannen LaurShannen Laur

SEO for Content Strategists: Creating a Content Calendar That’s Built to Rank

Is your site’s content going stale? Or is this the first time you’re considering offering ...

Read Article  
Erica HerbertErica Herbert

3 Important Things Marketers Must Know About Artificial Intelligence

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. S...

Read Article  
Paul RoetzerPaul Roetzer

Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve adde...

Read Article  
Shannen LaurShannen Laur

Becoming Top of Mind Starts With Trust—Here Are 3 Ways to Build It

The following is a guest post by John Hall. John Hall (@johnhall) is the CEO of Influence ...

Read Article  
PR 20/20

3 LinkedIn Sales Navigator Features to Improve Social Selling

Social media has made a profound impact on the way products and services are purchased and...

Read Article  
Libby BradfordLibby Bradford

11 Ways to Make Marketing Automation More Intelligent (and Truly Automated) with AI

Editor's note: This post originally appeared on the Marketing Artificial Intelligence Inst...

Read Article  
Paul RoetzerPaul Roetzer

3 Ways to Incorporate Visuals into Your 2017 Marketing Strategy

We’re in the thick of a new year, and like many professionals, marketers are searching for...

Read Article  
Shannen LaurShannen Laur

Influencer Roundup: Top 5 Content Marketing Trends for 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a...

Read Article  
Allison MelnikAllison Melnik

Will Artificial Intelligence Replace Writers and Content Marketers?

Editor's Note: This post was originally published on Marketing Artificial Intelligence Ins...

Read Article  
Mike KaputMike Kaput

Write With Purpose: Your Content Marketing Needs a “Why”

The following is a guest post from Bill Widmer (@TheBillWidmer). Widmer is a content marke...

Read Article  
PR 20/20

Clean Up Your Business' Online Presence

My favorite local hangout is a restaurant less than five minutes from my house. The large ...

Read Article  
Tracy LewisTracy Lewis

A Guide to Growing Your Small Business on Social Media

Developing a credible, consistent presence on social media may seem like a daunting task f...

Read Article  
Kristen TominsKristen Tomins

3 Link Building Strategies For Improving Off-Page SEO (Infographic)

The following is a guest post from Michael Peggs. Peggs is the founder of Marccx Media, a ...

Read Article  
PR 20/20

Explore How Artificial Intelligence Will Transform the Marketing Industry, and Your Career

Editor's Note: This post was originally published on the Marketing Artificial Intelligence...

Read Article  
Paul RoetzerPaul Roetzer

How to Update Your SEO-Based Content Marketing Strategies for RankBrain

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli, SEO and...

Read Article  
Erica HerbertErica Herbert

Is Influencer Marketing the Future of Marketing? (Infographic)

The following is a guest post from Shane Barker. Shane is a digital marketing consultant t...

Read Article  
PR 20/20

How to Get Executive Buy-In for Your Content Marketing Program

Seth Godin would argue that content marketing is the “only marketing left.” Michael Brenne...

Read Article  
Sandie YoungSandie Young

Content Marketing World 2016: 4 Key Sessions and Lessons Learned

Content Marketing World or as others may know it, #CMWorld, is an incredible event for mar...

Read Article  
Allison MelnikAllison Melnik

How to Ensure Your First Business Trip Is a Success

U.S. travelers are expected to make up to 488.8 million business trips per year by the yea...

Read Article  
Allison MelnikAllison Melnik

30 Days of Planning in 3 Hours: How We Accelerate Marketing Strategy and Success for Clients

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The...

Read Article  
Taylor RadeyTaylor Radey

3 Best Practices to Remember for Your Next Customer Loyalty Program

In the age of Amazon-style buying, customers expect instant answers and hassle-free purcha...

Read Article  
Shannen LaurShannen Laur

10 Must-Have Roles on the Inbound Marketing Dream Team

This post was written by PR 20/20 intern Emily Dann (@EmilyRDann). Emily is a dual major s...

Read Article  
PR 20/20

8 Ways Public Relations Can Fuel Successful Content Marketing

Editor's note: This post was originally published by Content Marketing Institute and has b...

Read Article  
Paul RoetzerPaul Roetzer

4 Quick Tips to Instantly Make You a Better, Faster Writer

No one ever said becoming a great writer would be easy. Luckily, there are some simple way...

Read Article  
Anthony HardmanAnthony Hardman

The Basics of Coding: How to Get Started

Editor's note: This post was originally published in June 2013. The content has been edite...

Read Article  
Keith MoehringKeith Moehring

Back to Basics: Content-Based SEO for Blogging

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the...

Read Article  
Erica HerbertErica Herbert

How Content Marketing and Link Building Fit Together (Infographic)

The following is a guest post from Matt Banner. Matt is a seasoned blogger and entrepreneu...

Read Article  
PR 20/20

How to Overhaul Your Blog: 5 Steps to a More Distinctive Brand Identity

Roughly two million blog posts are written every single day. I’ll just let that sink in.  ...

Read Article  
Sandie YoungSandie Young

How to Create a Marketing Goal (That Gets Results) in 20 Minutes

Marketers face more pressure than ever to deliver real ROI on their marketing efforts. The...

Read Article  
Mike KaputMike Kaput

What to Look For When Hiring a Performance-Driven Marketing Agency

Editor's note: The following is an excerpt from The Marketing Performance Blueprint, and w...

Read Article  
Paul RoetzerPaul Roetzer

3 Secrets to Hack Your Way to Technical Content Marketing Success

Snackable content like listicles, quizzes and clickbait are popular in many industries. Bu...

Read Article  
Mike KaputMike Kaput

Maiden to Married: A Channel-by-Channel Guide to Changing Your Name on Social Media

On Aug. 8, 2015, I put on a white dress and walked down the aisle to marry the man of my d...

Read Article  
Megan WolkMegan Wolk

Humans, Not Machines: Content That Connects [SXSW Recap]

Last month, a group of the PR 20/20 crew headed to Austin for SXSW’s 30th annual conferenc...

Read Article  
Jessica MillerJessica Miller

A Step-By-Step Guide on How To Create Your Own Social Media Quiz

The following is a guest post from JP Misenas. JP is the Content Marketing Director & Audi...

Read Article  
PR 20/20

30+ Free Resources for Quick Marketing Wins

You know the drill. As marketers, we are forever pressed for creative, performance-driven ...

Read Article  
Shannen LaurShannen Laur

Link-Building Explained: Play Offense in the Game of SEO (Infographic)

The following is a guest post from George Anderson (@GT_Anders). George is the lead conten...

Read Article  
PR 20/20

Accelerate Your Growth with Exclusive Marketing Templates and Resources [Limited-Time Offer]

Update: This offer has expired. To access exclusive templates that compliment The Marketin...

Read Article  
Taylor RadeyTaylor Radey

Maximize Consumer Love This Valentine's Day (Infographic)

The following is a guest post by Sabrina Fenster. Sabrina is the Marketing Manager for The...

Read Article  
PR 20/20

Top 10 Free Tools to Make Marketing Magic

You’ve heard the saying, ‘Nothing in life comes free.’ Well, good news: it’s not true! The...

Read Article  
Sandie YoungSandie Young

5 Simple Steps to Massive Email Nurturing Success

Congratulations! You’ve generated leads for your business. They might have filled out a fo...

Read Article  
Mike KaputMike Kaput

Strategizing for 2016: Content Marketing Trends & Tips [Infographic]

The following is a guest post by Meaghan McBee. Meaghan is the Content Marketing Manager f...

Read Article  
PR 20/20

How to Build Your Own Powerful Marketing Performance Tools

By losing our biggest family golf championship, I stumbled upon an insanely powerful, free...

Read Article  
Keith MoehringKeith Moehring

The Best of 2015: 15 Marketing Posts Not to Miss

The year is drawing to a close, which for many marketers means it’s the perfect time to cl...

Read Article  
Taylor RadeyTaylor Radey

Marketers: 101 Ways to Add Value

“Create more value than you capture.”  Tim O’Reilly’s quote is one to live by for anyone i...

Read Article  
Jessica MillerJessica Miller

5 Factors to Consider When Comparing Marketing Automation Software

What if there was a single product that helped streamline all marketing tasks, improved le...

Read Article  
Shannen LaurShannen Laur

A Simple Way to Generate More and Better Leads

We all want to generate more qualified leads for our businesses. But how do we actually do...

Read Article  
Mike KaputMike Kaput

10 Marketing Tips That Will Make Your Brain Happy Right Now

Andy Crestodina (@crestodina), co-founder of Orbit Media and author of Content Chemistry, ...

Read Article  

What You Need To Know About Holiday Marketing in 2015

The following is a guest post by Sabrina Fenster. Sabrina is the Marketing Manager for The...

Read Article  
PR 20/20

Mastering Social Media Management in 2016: Top Tech Tools

Remember when Myspace and Friendster were a novelty? Roughly 12 years ago, no one could ha...

Read Article  
Sandie YoungSandie Young

3 Ways IT and Marketing Can Improve the Use of Big Data

The term “Big Data” has come into play more and more since 2011. But just what is it, and ...

Read Article  

5 Things Marketing Professionals Should Leave Off Their LinkedIn Profile

The following is a guest post by Jeremy Page. Page is an ‘80s music fanboy and serial digi...

Read Article  
PR 20/20

How to Actually Prove Inbound Marketing Results

You’ve embraced inbound marketing or you’re considering it. And now, you want to talk resu...

Read Article  
Mike KaputMike Kaput

Comments