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The role of marketing in a crisis? Be more human.

COVID-19. We’ve been watching it from afar, as the tidal wave slowly moved closer.  And su...

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More Human

This post originally appeared in Ohio Today, the award-winning alumni magazine of Ohio Uni...

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PR 20/20

12 of the Best Marketing Podcasts that Will Up Your Game in 2020

Walking your dog, working out, taking public transportation, folding laundry—what do these...

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Tim AndersonTim Anderson

How to Make Blogging Easier with Artificial Intelligence

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

8 of Our Favorite HubSpot Integrations

HubSpot is a marketer’s dream, empowering us to manage our contact databases, list segment...

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Shannen LaurShannen Laur

Full List: All of HubSpot's New Marketing Hub Enterprise Features

Last week, HubSpot shared a pretty powerful blog post about the state of today’s enterpris...

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Elizabeth JuranElizabeth Juran

How to Build a Marketing Tracking and Reporting Process

Based on our own analytic data, the vast majority of you reading this are marketers, sales...

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Keith MoehringKeith Moehring

Book Clubbin': Amplify Your Brainstorm Sessions with the Six Thinking Hats

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read b...

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Allison MelnikAllison Melnik

Audiences & Accelerators: Your Go-To Marketing Databases

Ready to drive strategy and performance?  I’m convinced there are two databases every mark...

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Jessica MillerJessica Miller

Piloting AI: Get Started with Artificial Intelligence [Nov. 19 Webinar]

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Sandie YoungSandie Young

Own Your Idea, Grow Your Audience with Storytelling [Case Study]

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mi...

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3 Crazy Helpful Insights for Your 2020 Social Media Strategy

Trust Insights, a marketing analytics and data consulting company, just dropped a stellar ...

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Elizabeth JuranElizabeth Juran

20 of the Coolest Marketing Conferences to Attend in 2020

Marketing conferences have shaped my top team memories. I always leave events feeling more...

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Sandie YoungSandie Young

#INBOUND19 Recap: It's All About the Experience

Each year a few members of the PR 20/20 team head to Boston for a non-stop week of catchin...

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Jessica MillerJessica Miller

Marketers: Simplify Your Approach to Strategic Planning (Interactive Assessment)

Crafting a marketing strategy is not a light lift.  With so many channels to choose from a...

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Sandie YoungSandie Young

Save Time: Automate Marketing Performance Reporting

In most cases, marketers are creative sorts. We are communicators and storytellers, strate...

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Keith MoehringKeith Moehring

Book Clubbin': How to Better Your Marketing with Empathy and Service

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read b...

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Allison MelnikAllison Melnik

10 Best Speaker Quotes from MAICON

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Ashley SamsAshley Sams

6 Major Marketing AI Takeaways from MAICON

As marketers, we’re obsessed with trends and technologies that make us more efficient, dri...

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The Storyteller's Guide to MAICON: 7 Sessions You Can't Miss

At the heart of what we do, all marketers are storytellers.  Through content marketing, we...

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Sandie YoungSandie Young

What's Your New and Improved Marketing Score?

Personalized, actionable marketing recommendations in minutes. In 2012, we launched Market...

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Keith MoehringKeith Moehring

More Intelligent, More Human: The Future of Marketing Is Both

Today, we’re charting an exciting course for the future of our company and the industry. I...

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Jessica MillerJessica Miller

10 Truths About Marketing Artificial Intelligence

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Sandie YoungSandie Young

3 Yext Features to Tap Into to Manage Your Brand's Online Presence

Picture this scenario: You Google a local business and find their listing online. You assu...

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Libby BradfordLibby Bradford

What Is Artificial Intelligence in Marketing?

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Paul RoetzerPaul Roetzer

Dawn of the Intelligently Automated Agency

Today, we’re introducing three new services—Automated Press Releases, Automated Performanc...

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Paul RoetzerPaul Roetzer

4 Tips for Building the Best B2B Email Newsletter

In the spirit of summer soon approaching, we’re starting this post off with a little exerc...

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Ashley SamsAshley Sams

12 Questions You Should Ask Google Analytics Every Month

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long stor...

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Keith MoehringKeith Moehring

Book Clubbin': 5 Ways Marketers Can Fuel Company Success

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read b...

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Allison MelnikAllison Melnik

100+ Expert Resources to Help You Learn AI Fast

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

7 Ways to Empower Sales with HubSpot

Marketers have an important job that often falls by the wayside. According to CSO Insights...

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Shannen LaurShannen Laur

AI in Content Marketing: What It Is, How to Use It and Companies to Demo

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

Here's Why Your Static Premium Content Won't Cut It Anymore— And How to Future-Proof It With Interactive Content

Oh, premium content. We as marketers love our ebooks, whitepapers and infographics— they’r...

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Shannen LaurShannen Laur

What Are Machine Learning and Deep Learning—and Why Should Marketers Care?

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Elizabeth JuranElizabeth Juran

5 Professional Development Exercises Your Marketing Team Should Try

Exercising your mind, especially in the workplace, is a great way to improve key traits an...

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Allison MelnikAllison Melnik

Change Agent Spotlight: Set Your Inbound Marketing Team Up for Success with Tips from Crayon's CMO

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technolog...

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Sandie YoungSandie Young

60+ Speakers Scheduled to Present at the Marketing Artificial Intelligence Conference (MAICON)

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Paul RoetzerPaul Roetzer

6 Artificial Intelligence Tools to Plan Your Next Content Strategy

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

Book Clubbin': How Marketers Can Incorporate Talk Triggers Into Their Marketing Strategies

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read b...

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Allison MelnikAllison Melnik

5 Marketing Trends to Keep On Your Radar in 2019

New year, same marketing program? If the “same old, same old” mentality applies to your ma...

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Shannen LaurShannen Laur

7 Top Marketing and Sales Companies Using Artificial Intelligence and Machine Learning

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

Our Most-Shared Marketing Blog Posts from 2018

January is the month for reflection and self-assessment. We encourage one another to look ...

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Sandie YoungSandie Young

The 5 Fundamentals of a Strong Marketing Core

Just like any structure is built on a sturdy foundation, marketing depends on a strong, gr...

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Shannen LaurShannen Laur

15 Marketing Artificial Intelligence Conference (MAICON) Speakers You Should Know

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Paul RoetzerPaul Roetzer

4 Ways to Start Using Artificial Intelligence in Your Day-to-Day Marketing with HubSpot

You’ve likely heard the hype: Artificial intelligence is everywhere. It’s taking over! ROB...

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Elizabeth JuranElizabeth Juran

The Marketing Growth Hackathon: Spend Less Time Planning, More Time Doing

Editor's note: This post was originally published in 2015 and has been updated to be more ...

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Paul RoetzerPaul Roetzer

4 Social Media Trends That Aren't Going Anywhere in 2019

Every year we read tons of articles about the up and coming trends in social media and mar...

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Ashley SamsAshley Sams

9 Ways to Become a Marketing Artificial Intelligence Pioneer

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Paul RoetzerPaul Roetzer

Why a Marketing Growth Hackathon Precedes Strong Strategy Creation

Behind every great marketing campaign is a documented strategy. Sometimes you can simply s...

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Sandie YoungSandie Young

How Marketing Can Support the Sales Process

Editor's note: This post was originally published in 2011 and has been updated to be more ...

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5 Brands That Earned Our Trust in 2018

Overall, 2018 was a “down” year for trust, according to Edelman’s annual Trust Barometer. ...

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Elizabeth JuranElizabeth Juran

6 Ways to Get Started with Marketing AI

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

Book Clubbin': 4 Ways Marketers Can Better Manage Day-to-Day Activities

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read b...

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Allison MelnikAllison Melnik

Marketing Artificial Intelligence Conference (MAICON) Registration Is Now Open

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Paul RoetzerPaul Roetzer

5 Actionable Ways to Apply B2B Content Marketing Trends in 2019

According to Content Marketing Institute Research Director Lisa Beets (@LisaBeets), “Nearl...

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Elizabeth JuranElizabeth Juran

How to Prepare Your Content Marketing Strategy for 2019 [WEBINAR]

Editor's note: This article was submitted by Natalie Slyman, the director of content and s...

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PR 20/20

42+ Artificial Intelligence Tools for Marketers

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

Over the past year at PR 20/20, we’ve spent time reflecting on our core audience—who they ...

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Sandie YoungSandie Young

4 Trending Tactics to Add to Your Video Marketing Strategy

It’s that time of year again. Before we know it, it’ll be time to wrap the year’s marketin...

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Shannen LaurShannen Laur

Why Conversational Marketing Matters (Plus 3 FREE Online Chat Tools)

Take a second to think about the last interaction you had with a brand online. Positive? N...

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Libby BradfordLibby Bradford

5 Ways to Get the Most Out of Marketing Conferences

Editor's note: This post was originally published in 2017 and has been updated to be more ...

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Allison MelnikAllison Melnik

3 Strategic Ways to Make Visitors Love Your Website

Why do visitors come to your website? And what do they want when they get there? The answe...

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Tim AndersonTim Anderson

INBOUND 2018:  A Practical Look at Artificial Intelligence's Role in Digital Marketing

Editor's note: This article was originally written by Loraine Burger, published on Simplil...

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PR 20/20

The Power to Look Beyond: Change Agents Bring the Future to Life

I’m surrounded by smart people. Some would call them strategists. Some would call them vis...

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Jessica MillerJessica Miller

5 Lessons Learned from Content Marketing World 2018 #CMWorld

It’s that time again… welcome to the kickoff of marketing conference season! Every year, a...

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Shannen LaurShannen Laur

Introducing the Marketing Artificial Intelligence Conference (MAICON)

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Paul RoetzerPaul Roetzer

How Marketers Can Get Started with Video

Editor's note: This post was originally published in 2016 and has been updated to be more ...

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Shannen LaurShannen Laur

4 Simple Ways to Build Your Brand's Social Media Fandom

Sometimes, social media can be an enigma. You manage your brand’s social media presence, a...

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Ashley SamsAshley Sams

7 Pillar Page Examples to Get You Started With Your Own

Editor's note: This article was originally written by Amanda Zantal-Wiener (@amanda_zw) pu...

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PR 20/20

7 of the Best Quotes from IMPACT Live 2018 #IMLIVE18

Marcus Sheridan kicked off this year’s IMPACT Live conference by asking one mission-critic...

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Sandie YoungSandie Young

Why Your Marketing Plan Isn’t a Strategy

Editor's note: This post was originally published in 2016 and has been updated to be more ...

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Mike KaputMike Kaput

5 Tips to Bake Radical Candor Into Your Marketing Career

How often do you question whether you're living up to your potential? Do you often feel yo...

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Allison MelnikAllison Melnik

Step-by-Step: How to Get Started with Marketing AI

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

Change Agent Spotlight: Marketer Proves Inbound Marketing Success in Manufacturing

Inbound marketing requires a champion—those who believe in the power of inbound, and are w...

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Sandie YoungSandie Young

15 Steps to Build Your Performance-Driven Marketing Plan

Editor's note: This post was originally published in 2014 and has been updated to be more ...

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Paul RoetzerPaul Roetzer

5 Signs Your Marketing Needs More Automation

Unless you’re a marketer stuck in the Stone Age, you’ve likely heard of marketing automati...

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Shannen LaurShannen Laur

5 Intelligent Content Tools to Disrupt Your Strategy Now

Content production is one of the more time-consuming functions of a modern marketer. Most ...

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Elizabeth JuranElizabeth Juran

How to Get Started with Artificial Intelligence and Marketing

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Paul RoetzerPaul Roetzer

5 Best New HubSpot Features to Supercharge Your Website

HubSpotters have been busy. Over the course of the second quarter, HubSpot released signif...

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Sandie YoungSandie Young

Should Content Marketers Fear Artificial Intelligence?

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

At a marketing agency, no day is like the day before. In the morning you’re reading news a...

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Jessica MillerJessica Miller

The Campaign Flowchart: How to Create a Granular Marketing Dashboard

Editor's note: This post was originally published in 2013 and has been updated to be more ...

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Keith MoehringKeith Moehring

5 Ways to Boost Your Performance Reporting with Data Visualization from Databox

Great marketers understand the importance of having good data on their businesses. So much...

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Ashley SamsAshley Sams

How Artificial Intelligence Will Redefine Marketing Jobs

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

5 of Our Favorite (FREE) Online Digital Marketing Courses

“Traditional, structured education is very important, yet much success is derived from hig...

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Shannen LaurShannen Laur

How to Make the Most of HubSpot’s Social Media Monitoring Tool

Roughly 2.34 billion people worldwide use some form of social media. That’s a lot of poten...

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Kristen TominsKristen Tomins

6 Steps to Prepare for Your First Marketing Growth Hackathon

As marketers, we’re required to wear many hats throughout the day— author, producer, consu...

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Shannen LaurShannen Laur

6 Bulletproof Ways to Prevent Patchwriting

Editor's note: This post was originally published in 2013 and has been updated to be more ...

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Mike KaputMike Kaput

10 Ways to Promote Your Next Lead Generation Campaign (Free GamePlan)

If you’re interested in growing your business, then lead generation campaigns are a must. ...

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Sandie YoungSandie Young

4 Lessons Learned From the Most Agile Brands on Social Media

From changes in algorithms to new features, social media is constantly evolving. It can be...

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Ashley SamsAshley Sams

Are You Tracking Data Daily? Marketing Experts Agree, You Should Be.

Picture this: you’ve just launched the most robust, creative lead generation campaign yet....

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Sandie YoungSandie Young

4 Tips to Unleash Your Inner Content Creative Genius

Have you ever experienced writer’s block? If you’re a content marketer like me, chances ar...

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Libby BradfordLibby Bradford

What Does the Future of Marketing Look Like in the Age of AI?

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

Change Agent Spotlight: How Lubrizol Corporation Increased Website Visits by Almost 5,000% to an Inbound Pilot Website

Inside the enterprise, driving change isn’t easy. A true digital transformation requires a...

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Sandie YoungSandie Young

The Top 12 SEO Tools of 2018

Editor's note: This article was originally published on HubSpot and has been reprinted wit...

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PR 20/20

13 Tips to Identify a Truly Performance-Driven Marketing Agency

Why are you partnering with a marketing agency? Chances are, you want to take marketing pe...

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Jessica MillerJessica Miller

How to Set Performance-Driven Marketing Goals [Tips from Top Marketing Minds]

The role of marketer and data analyst have become intertwined. Thanks to more intelligent ...

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Sandie YoungSandie Young

A Beginner's Guide to Marketing and the GDPR

The General Data Protection Regulation (GDPR) is a new legislation that goes into effect o...

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Elizabeth JuranElizabeth Juran

6 Expert Marketers Share Their Top Secret to Get Executive Buy-In

Getting executive buy-in is a massive challenge for marketers—and it’s just one of several...

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Sandie YoungSandie Young

Learn How to Use AI in Your Content Marketing [Free Webinar]

This post originally appeared on the Marketing Artificial Intelligence Institute's blog.  ...

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Mike KaputMike Kaput

4 Tips to Ace Your Next Marketing Agency Job Interview

Editor's Note: This post was originally published in 2012 and has been updated to be more ...

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Tracy LewisTracy Lewis

12 Ways to Apply Structure and Meaning to Marketing Data

The shift to inbound marketing has armed marketers with tactics to better connect with lea...

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Shannen LaurShannen Laur

8 Social Media Features You Should Be Using … But Probably Aren’t

Social media helps businesses to connect more meaningfully with customers and prospects, a...

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Allison MelnikAllison Melnik

Unexpected Facts About the History of Search Engine Optimization

The following is a guest post submitted by Matt Cayless (@matt_cayless). Cayless is a cofo...

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PR 20/20

The 80/20 Rule: Why You Need to Spend More Time on Content Amplification

Consider your approach to writing a stellar piece of content.  You spend time researching ...

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Elizabeth JuranElizabeth Juran

The Road to MROI: The 5 Marketing Costs You Should Be Tracking

For the first time in several years, marketers are being hit with the dreaded words: budge...

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Shannen LaurShannen Laur

More Meaningful Meetings

This post originally appeared on the Marketing Agency Insider blog. Read more like it here...

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Jessica MillerJessica Miller

Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing

This post was originally published in November 2016 and has been updated for comprehensive...

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Paul RoetzerPaul Roetzer

17 Must-Read Marketing Posts from 2017

The marketing industry reached a tipping point in 2017. New, artificially intelligent tool...

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Sandie YoungSandie Young

7 Tips for Building an Engaged Email List

This following is a guest post submitted by Kim Courvoisier. Kim is the director of conten...

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PR 20/20

The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

As marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attemp...

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Shannen LaurShannen Laur

Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

Disclaimer: this is not your average end-of-year tips and tools blog post. We get that ann...

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Sandie YoungSandie Young

12 Ways to Quickly Grow Your Blog Subscribers

This post was written by PR 20/20 intern Sammie Fisher (@sammiefisher3). Sammie is majorin...

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PR 20/20

The Urgency for Marketing to Change ... Now

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Tu...

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PR 20/20

Artificial Intelligence in Inbound Marketing

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

Championing Inbound Marketing: 4 Lessons from Organizational Change Agents

This post originally appeared on the Cleveland HubSpot User Group (HUG) blog. Unlike the t...

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Tim AndersonTim Anderson

#INBOUND17 HubSpot Product Updates—Beyond MAP & CRM

HubSpot’s Latest Product Updates Connect Marketing, Sales & Service Looking for a one-stop...

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Jessica MillerJessica Miller

The 5Ps of Marketing Artificial Intelligence

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Paul RoetzerPaul Roetzer

Why You Need the HubSpot Growth Stack for Marketing, Sales & Service

We’ve always believed in HubSpot’s potential to disrupt an industry. In fact, PR 20/20 bec...

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Sandie YoungSandie Young

How Will Organizing Content Marketing Change with the Advent of AI?

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward...

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Paul RoetzerPaul Roetzer

6 Ways to Win Executive Buy-In for Inbound Marketing

Editor's note: This post was originally published in May 2013, and was updated in August 2...

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Taylor RadeyTaylor Radey

Hacking Marketing: 15 Proven Quick Wins and Campaign Concepts for Startups

Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is...

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Paul RoetzerPaul Roetzer

4 Quick Tips to Maximize ROI with HubSpot

This post was written by PR 20/20 intern Emily Dann (@EmilyRDann). Emily is a dual major s...

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PR 20/20

The Top 3 Use Cases Right Now for Artificial Intelligence in Marketing

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. S...

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Mike KaputMike Kaput

How to Maximize Your Content’s ROI Across 3 Core Audiences

Goal-oriented marketers aim to produce top-notch results that prove their efforts are wort...

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Shannen LaurShannen Laur

SEO for Content Strategists: Creating a Content Calendar That’s Built to Rank

Is your site’s content going stale? Or is this the first time you’re considering offering ...

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Erica HerbertErica Herbert

3 Important Things Marketers Must Know About Artificial Intelligence

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. S...

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Paul RoetzerPaul Roetzer

Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve adde...

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Shannen LaurShannen Laur

Becoming Top of Mind Starts With Trust—Here Are 3 Ways to Build It

The following is a guest post by John Hall. John Hall (@johnhall) is the CEO of Influence ...

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PR 20/20

3 LinkedIn Sales Navigator Features to Improve Social Selling

Social media has made a profound impact on the way products and services are purchased and...

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Libby BradfordLibby Bradford

11 Ways to Make Marketing Automation More Intelligent (and Truly Automated) with AI

Editor's note: This post originally appeared on the Marketing Artificial Intelligence Inst...

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Paul RoetzerPaul Roetzer

3 Ways to Incorporate Visuals into Your 2017 Marketing Strategy

We’re in the thick of a new year, and like many professionals, marketers are searching for...

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Shannen LaurShannen Laur

Influencer Roundup: Top 5 Content Marketing Trends for 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a...

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Allison MelnikAllison Melnik

Will Artificial Intelligence Replace Writers and Content Marketers?

Editor's Note: This post was originally published on Marketing Artificial Intelligence Ins...

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Mike KaputMike Kaput

Write With Purpose: Your Content Marketing Needs a “Why”

The following is a guest post from Bill Widmer (@TheBillWidmer). Widmer is a content marke...

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PR 20/20

Clean Up Your Business' Online Presence

My favorite local hangout is a restaurant less than five minutes from my house. The large ...

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Tracy LewisTracy Lewis

A Guide to Growing Your Small Business on Social Media

Developing a credible, consistent presence on social media may seem like a daunting task f...

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Kristen TominsKristen Tomins

3 Link Building Strategies For Improving Off-Page SEO (Infographic)

The following is a guest post from Michael Peggs. Peggs is the founder of Marccx Media, a ...

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PR 20/20

Explore How Artificial Intelligence Will Transform the Marketing Industry, and Your Career

Editor's Note: This post was originally published on the Marketing Artificial Intelligence...

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Paul RoetzerPaul Roetzer

How to Update Your SEO-Based Content Marketing Strategies for RankBrain

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli, SEO and...

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Erica HerbertErica Herbert

Is Influencer Marketing the Future of Marketing? (Infographic)

The following is a guest post from Shane Barker. Shane is a digital marketing consultant t...

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PR 20/20

How to Get Executive Buy-In for Your Content Marketing Program

Seth Godin would argue that content marketing is the “only marketing left.” Michael Brenne...

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Sandie YoungSandie Young

Content Marketing World 2016: 4 Key Sessions and Lessons Learned

Content Marketing World or as others may know it, #CMWorld, is an incredible event for mar...

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Allison MelnikAllison Melnik

How to Ensure Your First Business Trip Is a Success

U.S. travelers are expected to make up to 488.8 million business trips per year by the yea...

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Allison MelnikAllison Melnik

30 Days of Planning in 3 Hours: How We Accelerate Marketing Strategy and Success for Clients

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The...

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Taylor RadeyTaylor Radey

3 Best Practices to Remember for Your Next Customer Loyalty Program

In the age of Amazon-style buying, customers expect instant answers and hassle-free purcha...

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Shannen LaurShannen Laur

10 Must-Have Roles on the Inbound Marketing Dream Team

This post was written by PR 20/20 intern Emily Dann (@EmilyRDann). Emily is a dual major s...

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PR 20/20

8 Ways Public Relations Can Fuel Successful Content Marketing

Editor's note: This post was originally published by Content Marketing Institute and has b...

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Paul RoetzerPaul Roetzer

4 Quick Tips to Instantly Make You a Better, Faster Writer

No one ever said becoming a great writer would be easy. Luckily, there are some simple way...

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Anthony HardmanAnthony Hardman

The Basics of Coding: How to Get Started

Editor's note: This post was originally published in June 2013. The content has been edite...

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Keith MoehringKeith Moehring

Back to Basics: Content-Based SEO for Blogging

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the...

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Erica HerbertErica Herbert

How Content Marketing and Link Building Fit Together (Infographic)

The following is a guest post from Matt Banner. Matt is a seasoned blogger and entrepreneu...

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PR 20/20

How to Overhaul Your Blog: 5 Steps to a More Distinctive Brand Identity

Roughly two million blog posts are written every single day. I’ll just let that sink in.  ...

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Sandie YoungSandie Young

How to Create a Marketing Goal (That Gets Results) in 20 Minutes

Marketers face more pressure than ever to deliver real ROI on their marketing efforts. The...

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Mike KaputMike Kaput

What to Look For When Hiring a Performance-Driven Marketing Agency

Editor's note: The following is an excerpt from The Marketing Performance Blueprint, and w...

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Paul RoetzerPaul Roetzer

3 Secrets to Hack Your Way to Technical Content Marketing Success

Snackable content like listicles, quizzes and clickbait are popular in many industries. Bu...

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Mike KaputMike Kaput

Maiden to Married: A Channel-by-Channel Guide to Changing Your Name on Social Media

On Aug. 8, 2015, I put on a white dress and walked down the aisle to marry the man of my d...

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Megan WolkMegan Wolk

Humans, Not Machines: Content That Connects [SXSW Recap]

Last month, a group of the PR 20/20 crew headed to Austin for SXSW’s 30th annual conferenc...

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Jessica MillerJessica Miller

A Step-By-Step Guide on How To Create Your Own Social Media Quiz

The following is a guest post from JP Misenas. JP is the Content Marketing Director & Audi...

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30+ Free Resources for Quick Marketing Wins

You know the drill. As marketers, we are forever pressed for creative, performance-driven ...

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Shannen LaurShannen Laur

Link-Building Explained: Play Offense in the Game of SEO (Infographic)

The following is a guest post from George Anderson (@GT_Anders). George is the lead conten...

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PR 20/20

Accelerate Your Growth with Exclusive Marketing Templates and Resources [Limited-Time Offer]

Update: This offer has expired. To access exclusive templates that compliment The Marketin...

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Taylor RadeyTaylor Radey

Maximize Consumer Love This Valentine's Day (Infographic)

The following is a guest post by Sabrina Fenster. Sabrina is the Marketing Manager for The...

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Top 10 Free Tools to Make Marketing Magic

You’ve heard the saying, ‘Nothing in life comes free.’ Well, good news: it’s not true! The...

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Sandie YoungSandie Young

5 Simple Steps to Massive Email Nurturing Success

Congratulations! You’ve generated leads for your business. They might have filled out a fo...

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Mike KaputMike Kaput

Strategizing for 2016: Content Marketing Trends & Tips [Infographic]

The following is a guest post by Meaghan McBee. Meaghan is the Content Marketing Manager f...

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How to Build Your Own Powerful Marketing Performance Tools

By losing our biggest family golf championship, I stumbled upon an insanely powerful, free...

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Keith MoehringKeith Moehring

The Best of 2015: 15 Marketing Posts Not to Miss

The year is drawing to a close, which for many marketers means it’s the perfect time to cl...

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Taylor RadeyTaylor Radey

Marketers: 101 Ways to Add Value

“Create more value than you capture.”  Tim O’Reilly’s quote is one to live by for anyone i...

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Jessica MillerJessica Miller

5 Factors to Consider When Comparing Marketing Automation Software

What if there was a single product that helped streamline all marketing tasks, improved le...

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Shannen LaurShannen Laur

A Simple Way to Generate More and Better Leads

We all want to generate more qualified leads for our businesses. But how do we actually do...

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Mike KaputMike Kaput

10 Marketing Tips That Will Make Your Brain Happy Right Now

Andy Crestodina (@crestodina), co-founder of Orbit Media and author of Content Chemistry, ...

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What You Need To Know About Holiday Marketing in 2015

The following is a guest post by Sabrina Fenster. Sabrina is the Marketing Manager for The...

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PR 20/20

Mastering Social Media Management in 2016: Top Tech Tools

Remember when Myspace and Friendster were a novelty? Roughly 12 years ago, no one could ha...

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Sandie YoungSandie Young

3 Ways IT and Marketing Can Improve the Use of Big Data

The term “Big Data” has come into play more and more since 2011. But just what is it, and ...

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5 Things Marketing Professionals Should Leave Off Their LinkedIn Profile

The following is a guest post by Jeremy Page. Page is an ‘80s music fanboy and serial digi...

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How to Actually Prove Inbound Marketing Results

You’ve embraced inbound marketing or you’re considering it. And now, you want to talk resu...

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Mike KaputMike Kaput

For Nonprofits: 5 Steps to Grow Your Content Marketing Strategy

Nonprofits rarely have enough hours or dollars to meet their mission. For noble work, ther...

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Kate McFaddenKate McFadden

The Most Important Email

Tom Monaghan’s (@computertom) Seven Reasons Even Your Mom Would Ignore Your Email at #INBO...

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Jessica MillerJessica Miller

6 Ways to Refresh Your Blog for More Conversions

With 1.5 million blogs producing content on a daily basis, it’s no secret that blogging is...

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Shannen LaurShannen Laur

Content Inc.: How to be Successful by Growing Your Audience First

I remember a session at Content Marketing World 2014 where Buddy Scalera (@MarketingBuddy)...

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A Content Marketing Crossroads: Entering the Age of ROI [Research]

Content marketing has drastically altered the consumer-to-brand connection—from in-your-fa...

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Sandie YoungSandie Young

How Patagonia Sells Lots Without Selling Out

Patagonia, the outdoor clothing retailer, was founded by climbing enthusiast Yvon Chouinar...

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Climb The Ranks: The Future of Search Is Here

Moz recently released its biannual Search Engine Rankings Correlation Study and Expert Sur...

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Keith MoehringKeith Moehring

5 Writing Habits You Need to Break … and Fast

As Malcom Gladwell (@Gladwell) states in his book Outliers, 10,000 hours of deliberate pra...

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Allison MelnikAllison Melnik

The Data-Driven Guide to Landing Page Design [Infographic]

The following is a guest post by Nick Steeves. Nick is Chief Product Officer at Wishpond. ...

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How to Avoid the Critical Marketing Mistake Most Companies Make

Noah Kagan (@noahkagan) knows all about online platforms. He helped build one of the world...

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Mike KaputMike Kaput

How To Write More Clickable Headlines in 3 Easy Steps

Why do some posts catch on and go viral, while others fall completely flat? There are alre...

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Sandie YoungSandie Young

Inspiration and Motivation Delivered at Content Marketing World 2015

It’s hard to believe that Content Marketing World has come and gone for another year. It s...

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4 Inbound Marketing Predictions Based on #INBOUND15

“HubSpot is at the intersection of technology and philosophy.” — Dharmesh Shah, co-founder...

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Taylor RadeyTaylor Radey

5 Unconventional Marketing Platforms You Might Not Have Considered

“While everyone else is debating this sh*t, I’m using it,” entrepreneur and marketer Gary ...

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Mike KaputMike Kaput

40 PR Pros Share Influencer Marketing Tips & Tricks [SlideShare]

The following is a guest post by Sabrina Fenster. Sabrina is the Marketing Manager for The...

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The Road to Marketing ROI: A Beginner’s Guide to the Metrics That Matter

It’s never been more important for marketers to understand their company’s business fundam...

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Mike KaputMike Kaput

The Conference Circuit: Connect with the PR 20/20 Team This Fall

“Inspiration doesn't respond to meeting requests. You can’t schedule greatness.” – Jay Bae...

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Sandie YoungSandie Young

4 Steps & 60 Minutes to Help You Manage Your Brand Online

Managing your company’s reputation online is one of the most important things you can do t...

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Anthony HardmanAnthony Hardman

Why Marketers Must Think More Like Data Scientists

This is the first in a series of university spotlights, highlighting how higher education ...

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Taylor RadeyTaylor Radey

Content Marketing World: The Countdown Is On In Cleveland

3,500 attendees, 225 speakers and more than 550 companies, all in 123 hours … and all in C...

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Sandie YoungSandie Young

8 Overlooked Ways to Fuel Marketing Performance with Content

Owned, earned and paid media may be converging, but that doesn’t mean marketers should ign...

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Taylor RadeyTaylor Radey

Social Media Checkup: Are You Delivering Value?

Only 50% of all boardrooms are convinced on the value of social media, according to The Gu...

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Shannen LaurShannen Laur

4 Considerations for Managing Your Brand Reputation Online

Below is a guest post by Elizabeth Victor, a brand advisor for Isentia. She enjoys sharing...

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Overcome The Talent Gap: 7 Skills You Need To Become A Hybrid Marketer

More than 40% of the world’s population (roughly 3 billion people) are online today, as co...

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Anthony HardmanAnthony Hardman

Are You Experienced? Ushering in a New Marketing Era like Jimi Hendrix

The first time I pushed “play” on Are You Experienced? by Jimi Hendrix (on a cassette if y...

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23 Must-See Resources That Will Make You A Better Marketer (And They Have Nothing To Do With Marketing)

There is one tactic that top-of-their-game professionals use to create wealth, seize oppor...

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Mike KaputMike Kaput

Passing the Google Analytics IQ Exam (2015)

When in doubt, just pick “C.” For many, the Google Analytics Individual Qualification (GAI...

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Anthony HardmanAnthony Hardman

Students: How to Land Your Dream Marketing Internship

This post was written by Raquel Richards (@RaquelMRichards), a PR 20/20 intern studying PR...

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4 Secrets to LinkedIn Success Every Brand Should Know

LinkedIn (@LinkedIn) offers the perfect opportunity for your company to connect with indus...

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Allison MelnikAllison Melnik

Harnessing the Power of Visuals with Infographics

Marketers love data, and with good reason. We’re able to back our recommendations and rese...

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Shannen LaurShannen Laur

How to Use BuzzSumo for Content Marketing

If knowledge is power, BuzzSumo is a content marketing cold fusion reactor. The tool tells...

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Mike KaputMike Kaput

21 Marketing Podcasts You Need to Listen To

I’m huge music fan, and it wasn’t long ago that everywhere I drove, I’d have the music bla...

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Pitch Smarter, Not Harder: 4 Tips to Improve Media Relations

Pitching is an art. It takes time, research, and flexibility to pull off a great media rel...

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The Content Marketing Toolkit [Checklists, Charts & Graphics]

Marketing operations are constantly innovated by new technologies, from automation and gel...

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Sandie YoungSandie Young

The Quick-Start Guide to Apple App Store Optimization

As marketers, we’re familiar with search engine optimization (SEO). But, what if you’re ta...

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Shannen LaurShannen Laur

Influencer Marketing: Why Relevance Is More Important Than Vanity Metrics

The following is a guest post by Lauren Jung. Lauren is the co-founder of TheShelf.com, an...

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Taylor RadeyTaylor Radey

How to Become a Content Marketing Rock Star [Book Review]

What's better than taking something you love and combining it with something else you love...

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Simple HTML & CSS Tips for Landing Pages & Blog Posts

A polished landing page or blog post can mean the difference between conversion and lost o...

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Keith MoehringKeith Moehring

4 Ways Marketers Can (And Should) Keep Their Skills Sharp

You’ve graduated college, earned your degree and landed your first marketing job. Now that...

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Shannen LaurShannen Laur

10 Tips to Help You Excel in Your Marketing Internship

So you’ve landed your dream internship— now what? Internships can be a great way to gain k...

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Allison MelnikAllison Melnik

One Simple Report to Measure Google's Mobile-Friendly Update Impact

On April 21, Google rolled out its mobile-friendly update. If you listened closely, you he...

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Keith MoehringKeith Moehring

ESPN Evolves with the Media Landscape

The media landscape is changing and fragmenting. New digital, social and mobile channels c...

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40+ Blogs Inbound Marketers Should Be Following

My daily mantra as an inbound marketer: stay focused, be passionate. 

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Sandie YoungSandie Young

What’s the Future of Storytelling?

In a Manhattan parlor, 500 people lined up, quarters in hand, to peek inside Thomas Edison...

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Tracy LewisTracy Lewis

Mobile Marketing Musts: How to Mobilize Your Brand in 3 Easy Steps

Below is a guest post by John Wieber (@johnwieber). John is Partner at WebMoves. He has 13...

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Taylor RadeyTaylor Radey

Message Not Received: Q&A With Phil Simon

Business professionals are drowning in data, and we receive more emails, notifications and...

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Paul RoetzerPaul Roetzer

From Zero to Hero: How to Hack Your Company’s Growth

Dropbox. LinkedIn. Microsoft. What do these companies have in common? They all employ grow...

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Tracy LewisTracy Lewis

The Technology That Could Disrupt Marketing as We Know It

Editor's Note: This post was originally published on LinkedIn. What’s possible when the ar...

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Paul RoetzerPaul Roetzer

Journalists Are Outranking Marketers in Search (And That’s OK)

Journalists are not your enemy. They are a resource that marketing and PR professionals sh...

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Anthony HardmanAnthony Hardman

Create Your Own Content Marketing Dream Team

Following is a guest post by Roger C. Parker. Roger is a lifelong content marketer and fre...

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Taylor RadeyTaylor Radey

Engage Customers Beyond the Purchase: Market Like Vitamix

Companies that sell costly items may not experience the same repeat buying behaviors as ot...

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Allison MelnikAllison Melnik

Roetzer to Present Origins of the Marketing Intelligence Engine at SXSW Interactive

Editor's Note: This post has been updated to include the SXSW 2015 slide deck. See below. ...

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Taylor RadeyTaylor Radey

3 Tips We Learned from a Panel of B2C Marketers

The marketing industry is fast-paced; it can shift in the blink of an eye. That means mark...

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Shannen LaurShannen Laur

3 Digital Marketing Trends You're Not Talking About—But Should Be

This post is part of HubSpot’s second annual Inbound Marketing Week, a worldwide series of...

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Dia DalskyDia Dalsky

The Inbound Marketer’s Comprehensive Event Checklist

In spite of our increasing connectedness through digital channels, companies across indust...

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Taylor RadeyTaylor Radey

Why Influencer Marketing Is Essential To Your Content Marketing Strategy

The following is a guest post by Lauren Jung. Lauren is the co-founder of TheShelf.com, an...

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Taylor RadeyTaylor Radey

Brandscaping with Puppies: Unleash the Power of Unique Partnerships

How much would you love for your workday to be interrupted by puppies? That’s exactly what...

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How Google, Salesforce and HubSpot Built Successful Partner Programs

What do Google, Salesforce and HubSpot have in common? They’ve realized that partner progr...

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Allison MelnikAllison Melnik

Gary Vaynerchuk Shows Us Why Twitter’s New Video Feature Matters

When serial entrepreneur and CEO of VaynerMedia (@varynermedia) Gary Vaynerchuk (@garyvee)...

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Sam BrennerSam Brenner

How to Integrate Visual Content into Your Marketing Campaigns

The science is in, and the case for visual content is clear: Approximately 65% of the popu...

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Allie GottliebAllie Gottlieb

2015 Super Bowl Commercials: The Year Things Got Serious

Last week was the annual Cleveland American Marketing Association Super Bowl Ad Review eve...

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Using Storytelling for Startup Success: Why Your Business Past Should Be Part of Your Future

The following is a guest post by Nick Rojas. Nick is a business consultant and writer who ...

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Taylor RadeyTaylor Radey

The Most Overused Stat of 2014 (and How to Make it Irrelevant)

By now you've undoubtedly heard it, especially if you're in marketing. It had to be the mo...

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How to Prepare a Company Spokesperson for a Live Broadcast Interview

You researched…  …you pitched… …and, you succeeded (at landing a live broadcast interview!...

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Live Online Event: The Marketing Performance Blueprint Webinar Series

An immersive experience in marketing strategy and performance management The marketing ind...

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Paul RoetzerPaul Roetzer

Harness Technology and Storytelling: 3 Takeaways from Disney Pixar

I am a huge fan of Pixar. In 1995, Toy Story became the first completely computer-animated...

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Keith MoehringKeith Moehring

The 3 Rs of Adaptive Content Creation

Below is a guest post by Mike Cottrill, co-founder and CEO of [Beegit]. He's a recovering ...

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Taylor RadeyTaylor Radey

Why Customer Service and Social Media Must Learn to Work Together

Below is a guest post by Elizabeth Victor, a brand advisor for Isentia. She enjoys sharing...

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Taylor RadeyTaylor Radey

The Truth Prevails: Transparency in Crisis Communications

“Tell the truth.”    “Say you’re sorry.” They’re both lessons we’ve all been taught since ...

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Advice For Marketers From PayPal’s Billionaire Founder

This article was originally published on the Marketing Agency Insider blog.   Peter Thiel ...

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Mike KaputMike Kaput

Content Marketing in the Sharing Economy

At this year’s INBOUND 2014 conference in Boston, one session in particular really got me ...

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Sandie YoungSandie Young

Marketing Automation Software: How Top Solutions Stack Up

Marketing automation software is an integral component within an organization’s tech stack...

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Dia DalskyDia Dalsky

Marketing Trends to Watch in 2015

The marketing rate of change is accelerating, the technology matrix is growing, and the le...

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Taylor RadeyTaylor Radey

The Path to Harmonious Sales and Marketing Alignment

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Sam BrennerSam Brenner

Rethink Your Content in 2015 [Content Marketing Institute Report]

It’s that time of year again. As 2014 winds down, content marketers are reassessing budget...

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Sandie YoungSandie Young

A CMO’s Guide to Answering to Board Members

Boards control the purse strings and power in many organizations, and achieving their supp...

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Tracy LewisTracy Lewis

Get Analytical with Twitter’s Activity Dashboard

What is the ROI of social media? Nearly 90% of marketers want to know the answer to that q...

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Sam BrennerSam Brenner

Insights from INBOUND 2014

A movement is rising in businesses and agencies across the country and around the world. I...

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Taylor RadeyTaylor Radey

4 Takeaways from Content Marketing World 2014

What do movie stars, marketers and journalists all have in common?  “When you strip everyt...

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Sam BrennerSam Brenner

23 Fascinating Facts About the State of Marketing [Infographic]

Marketing talent, technology and strategy gaps are very real, and they are impacting your ...

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Tracy LewisTracy Lewis

HubSpot Marks Major Shift in Sales and Marketing Integration with New CRM Solution

Today at HubSpot’s (@hubspot) annual INBOUND conference, co-founders Dharmesh Shah (@dharm...

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Taylor RadeyTaylor Radey

Connect Content Strategy to the Customer Journey

The success (or failure) of today’s customer journey is based on the holistic customer exp...

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Sandie YoungSandie Young

Roetzer to Present at Content Marketing World, INBOUND

The PR 20/20 team will be attending and speaking at Content Marketing World (Sept. 8 – 11)...

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Taylor RadeyTaylor Radey

The Marketing Gaps: Talent, Technology and Strategy

Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014)...

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Paul RoetzerPaul Roetzer

Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever

Following is an excerpt from Chapter 6 of The Marketing Performance Blueprint. Marketing a...

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Paul RoetzerPaul Roetzer

Recruiting Modern Marketers: How to Find, Evaluate and Place Great Talent

October 2013 data from Wanted Analytics found that digital advertising and marketing jobs ...

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Tracy LewisTracy Lewis

Make the Most of Your Content Brainstorm (Beyond the Basics)

Behind any great piece of content is a strategic content team. Whether you regroup monthly...

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Sandie YoungSandie Young

Introducing The Marketing Performance Blueprint [New Book]

“Marketing is now, as it has always been, an art form. But the next generation of marketer...

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Paul RoetzerPaul Roetzer

10 Reasons to Attend the Inaugural MarTech Conference (Aug. 19-20)

Editor's Note: Others must have agreed that it's going to be an event worth attending—just...

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Jessica MillerJessica Miller

How To Define Critical KPIs Across the Marketing Funnel

This article was originally published on the Marketing Score Blog. We decided to share it ...

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Jessica MillerJessica Miller

How to Use Marketing Automation to Improve Your Lead Nurturing

“I, for one, welcome our robot overlords.” Ken Jennings wrote that as he lost the quiz gam...

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Mike KaputMike Kaput

Marketing and Sales Alignment: New Strategies for New Buyers

An evolution in the buyer journey has caused a fundamental power shift in the direction of...

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Taylor RadeyTaylor Radey

Get Liked: Reinvent Your Social Media Strategy

Thanks to social, today’s marketing pros have the power to shape a virtual identity. Socia...

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Sandie YoungSandie Young

Come Up With More Marketing Ideas—Faster

You’re a marketer. You need to come up with ideas. Lots of them—whether it’s content topic...

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Mike KaputMike Kaput

4 Rules to Creating Social Media Content That Cuts Through the Noise

Social media has massively shifted the way we interact, share information, form relationsh...

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Sam BrennerSam Brenner

The One Marketing Plan You Shouldn’t Live Without, But Often Do

Remember Magic Eye pictures? One Christmas, my uncle framed one for me and each of my cous...

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Keith MoehringKeith Moehring

Want Your Content to Succeed? Ask Yourself These 5 Questions.

The top problem marketers face is limited resources. Most valuable among them is time. Tha...

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Taylor RadeyTaylor Radey

2014 Digital Marketing Conferences [Downloadable Database]

Ever go to the grocery story without a list? I don’t recommend it. With so many options, y...

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Sam BrennerSam Brenner

You Should Have a Thought Leadership Strategy. Here’s Why.

Content has become the focal point of marketing, whether in the form of blog posts, social...

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Taylor RadeyTaylor Radey

Key Takeaways from Brands Getting LinkedIn Content Right

Kelsey Meyer is the President of Influence & Co., a content marketing firm specializing in...

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Taylor RadeyTaylor Radey

Is Your Blog Violating Copyright Law?

We’re all publishers. Blogs and social networks have made it easier than ever for companie...

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Tracy LewisTracy Lewis

Why Guest Posts Belong in Your PR Strategy

Pitching guest posts and byline articles is as important of a strategy as pitching a news ...

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Beyond the Close: Build a Customer Loyalty Program

Today's consumer is passionate about his or her favorite brands. It's not just a transacti...

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Sandie YoungSandie Young

The Blog Post You Just Wrote Is Worthless

Why? Because you ignored the headline. Maybe you ran out of time and wrote the first thing...

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Mike KaputMike Kaput

Blogger Outreach: A Tactic to Keep Your Strategy Fresh