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Allison Melnik

Allison Melnik is a consultant at PR 20/20. She is a 2014 graduate of Kent State University with a concentration in organizational communications and public relations. Full bio.
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Recent Posts

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book.

As a marketer, it’s easy to get caught up in the mix of your day-to-day responsibilities. But, as our most recent book club book asks, how often do we stop and ask ourselves, “Am I creating busywork or my best work?”

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Editor's note: This post was originally published in 2017 and has been updated to be more current and comprehensive.

It’s the most wonderful time of the year: conference season.

It’s up to proactive marketers to stay on top of emerging trends and best practices— or risk falling behind. What better way to come together with fellow marketing pros than during industry conferences? 

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How often do you question whether you're living up to your potential? Do you often feel you could be pushing yourself more to become a better professional, coworker or manager?

If you have ever felt like this, you are in the perfect position to challenge yourself to be a better professional. But, how can you effectively make this happen?

There’s a simple solution. It’s called Radical Candor™.

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Social media helps businesses to connect more meaningfully with customers and prospects, and ultimately boost revenue and sales. In fact, 52% of businesses that utilize various social media platforms feel it positively impacts revenue and sales.

Now more than ever, social media is crucial to lead generation via paid ads, and also offers inventive tactics to reach new audiences, boost a subscriber base, establish a company tone, and so much more.

But, how can you stay on top of ever-evolving trends, tools and features to ensure you are getting the most out of various social media networks?

After all, it's no secret that social platforms are constantly unveiling new innovative features and tools to help businesses utilize their product in creative ways. Let’s also not forget the trials and tribulations that social tools have created for businesses (hint: Facebook’s many algorithm changes).

So, what are some of the latest social media advancements businesses can utilize to improve their social strategies? I’m here to help you dive into the latest and greatest social platforms have to offer to keep your business fresh and relevant.

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As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. And that’s not stopping in 2017.

So what’s predicted to become of content marketing this year? To help cut through the clutter, I've compiled influencer trends from top shared posts based on BuzzSumo data from the past year.

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Content Marketing World or as others may know it, #CMWorld, is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. As the largest content marketing event around, the opportunities to learn trade tricks, network with leading influencers and fuel creativity are endless. 

This year, the PR 20/20 team sent four employees, including myself, to the local conference to mingle with the best and brightest in content marketing. From September 6 – 9, we attended roughly 35 sessions total, including our CEO, Paul Roetzer’s session, alongside more than 4,000 pros.

Did you miss the event this year? Not to worry. Our PR 20/20 attendees including director of marketing, Taylor Radey (‪@TaylorLauren‪), consultant, Megan Wolk (‪@megan_wolk‪), associate consultant, Shannen Laur (‪@slaur9‪) and myself (@AllisonKurz) recapped a few of our favorite sessions (and actionable takeaways) below. And if you were there, tell us about your top sessions and speakers in the comments!

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U.S. travelers are expected to make up to 488.8 million business trips per year by the year 2020.

Traveling to in-person meetings is a great way to build relationships and inspire big ideas for your client. But, they can be intimidating—especially if it’s your first one.

So how can you ensure you are properly prepared and ready to take on your first big trip?

I recently went on my first long-distance business trip and wanted to share a few vital tips that can help set you up for success, while also having fun along the way!

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As Malcom Gladwell (@Gladwell) states in his book Outliers, 10,000 hours of deliberate practice are needed before you can become an expert in your desired field. Writing every day is the golden rule to becoming a better writer, but that’s not the only guideline you should be following.

I recently read Ann Handley’s (@MarketingProfs) book, Everybody Writes, and boy, did I learn a lot about my current writing techniques. I discovered common habits that many often overlook when producing content, and couldn’t help but share.

As Handley states, “The key to becoming a better writer is to write.” But before you can do that, throw these five habits out the door.   

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LinkedIn (@LinkedIn) offers the perfect opportunity for your company to connect with industry professionals. 

It’s the most professional of social networks, and arguably the most important for B2B networking. In fact, LinkedIn traffic has the highest visitor-to-lead conversion rate at 2.74%.

But like any social strategy, you must have a grasp on your approach before you can maximize the benefits.

I recently watched a webinar hosted by Jonathan Vazquez, Customer Success Representative at LinkedIn, called “How to Get the Most Out of LinkedIn Company Pages.”

Outlined below are four actionable takeaways businesses should follow to enhance marketing techniques for their LinkedIn company pages.

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So you’ve landed your dream internship— now what?

Internships can be a great way to gain knowledge that only firsthand experience can give you, but being an intern can be a little overwhelming at times.

Outlined below are ten valuable tips I learned during my internship with PR 20/20 that can help you not only succeed, but excel during your marketing internship.

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