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Allison Melnik

Allison Melnik is a consultant at PR 20/20. She is a 2014 graduate of Kent State University with a concentration in organizational communications and public relations. Full bio.
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Recent Posts

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book.

All businesses want to succeed and sustain themselves for many years to come. But, what makes a business grow from a startup to an enterprise success story?

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Exercising your mind, especially in the workplace, is a great way to improve key traits and characteristics needed to fuel a successful career.

One way the PR 20/20 team exercises the mind is by conducting monthly morning meetings to focus on a variety of professional development activities. Not only does this provide the opportunity to support knowledge-share and brush up on our skills, it also provides the chance to learn more about our marketing team and creates a sense of team bonding. Plus, it’s a nice way to break up the daily grind!

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Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book.

In the digital age, marketers now more than ever are looking for ways to make their companies stand out amongst all the noise. However, doing so is often tricky without the right strategy in place.

In this day in age, 50% of Americans would choose word of mouth as their source of information.

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Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book.

As a marketer, it’s easy to get caught up in the mix of your day-to-day responsibilities. But, as our most recent book club book asks, how often do we stop and ask ourselves, “Am I creating busywork or my best work?”

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Editor's note: This post was originally published in 2017 and has been updated to be more current and comprehensive.

It’s the most wonderful time of the year: conference season.

It’s up to proactive marketers to stay on top of emerging trends and best practices— or risk falling behind. What better way to come together with fellow marketing pros than during industry conferences? 

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How often do you question whether you're living up to your potential? Do you often feel you could be pushing yourself more to become a better professional, coworker or manager?

If you have ever felt like this, you are in the perfect position to challenge yourself to be a better professional. But, how can you effectively make this happen?

There’s a simple solution. It’s called Radical Candor™.

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Social media helps businesses to connect more meaningfully with customers and prospects, and ultimately boost revenue and sales. In fact, 52% of businesses that utilize various social media platforms feel it positively impacts revenue and sales.

Now more than ever, social media is crucial to lead generation via paid ads, and also offers inventive tactics to reach new audiences, boost a subscriber base, establish a company tone, and so much more.

But, how can you stay on top of ever-evolving trends, tools and features to ensure you are getting the most out of various social media networks?

After all, it's no secret that social platforms are constantly unveiling new innovative features and tools to help businesses utilize their product in creative ways. Let’s also not forget the trials and tribulations that social tools have created for businesses (hint: Facebook’s many algorithm changes).

So, what are some of the latest social media advancements businesses can utilize to improve their social strategies? I’m here to help you dive into the latest and greatest social platforms have to offer to keep your business fresh and relevant.

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As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. And that’s not stopping in 2017.

So what’s predicted to become of content marketing this year? To help cut through the clutter, I've compiled influencer trends from top shared posts based on BuzzSumo data from the past year.

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Content Marketing World or as others may know it, #CMWorld, is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. As the largest content marketing event around, the opportunities to learn trade tricks, network with leading influencers and fuel creativity are endless. 

This year, the PR 20/20 team sent four employees, including myself, to the local conference to mingle with the best and brightest in content marketing. From September 6 – 9, we attended roughly 35 sessions total, including our CEO, Paul Roetzer’s session, alongside more than 4,000 pros.

Did you miss the event this year? Not to worry. Our PR 20/20 attendees including director of marketing, Taylor Radey (‪@TaylorLauren‪), consultant, Megan Wolk (‪@megan_wolk‪), associate consultant, Shannen Laur (‪@slaur9‪) and myself (@AllisonKurz) recapped a few of our favorite sessions (and actionable takeaways) below. And if you were there, tell us about your top sessions and speakers in the comments!

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U.S. travelers are expected to make up to 488.8 million business trips per year by the year 2020.

Traveling to in-person meetings is a great way to build relationships and inspire big ideas for your client. But, they can be intimidating—especially if it’s your first one.

So how can you ensure you are properly prepared and ready to take on your first big trip?

I recently went on my first long-distance business trip and wanted to share a few vital tips that can help set you up for success, while also having fun along the way!

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