Social media helps businesses to connect more meaningfully with customers and prospects, and ultimately boost revenue and sales. In fact, 52% of businesses that utilize various social media platforms feel it positively impacts revenue and sales.
Now more than ever, social media is crucial to lead generation via paid ads, and also offers inventive tactics to reach new audiences, boost a subscriber base, establish a company tone, and so much more.
But, how can you stay on top of ever-evolving trends, tools and features to ensure you are getting the most out of various social media networks?
After all, it's no secret that social platforms are constantly unveiling new innovative features and tools to help businesses utilize their product in creative ways. Let’s also not forget the trials and tribulations that social tools have created for businesses (hint: Facebook’s many algorithm changes).
So, what are some of the latest social media advancements businesses can utilize to improve their social strategies? I’m here to help you dive into the latest and greatest social platforms have to offer to keep your business fresh and relevant.