Pitching is an art. It takes time, research, and flexibility to pull off a great media relations strategy. Well that, and being able to offer newsworthy content (we’ll get back to this in a minute).
While there’s no “fool proof” plan to secure media coverage (if there is, I definitely would like to know), there are ways to improve your current processes.
So, how can you secure earned media coverage in targeted publications? The secret is to pitch smarter, not harder. To help you accomplish this, here are a few tips to jazz up your current PR strategies.... More