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Angela Masciarelli

Angela Masciarelli is a senior consultant at PR 20/20. She joined the agency in October 2013, after spending two years as an Account Executive at a New York City PR firm. Angela is a 2010 graduate of the E.W. Scripps School of Journalism at Ohio University, where she received a Bachelor of Science in Journalism, with a focus in public relations. Full bio.
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Recent Posts

Pitching is an art. It takes time, research, and flexibility to pull off a great media relations strategy. Well that, and being able to offer newsworthy content (we’ll get back to this in a minute).

While there’s no “fool proof” plan to secure media coverage (if there is, I definitely would like to know), there are ways to improve your current processes.  

So, how can you secure earned media coverage in targeted publications? The secret is to pitch smarter, not harder. To help you accomplish this, here are a few tips to jazz up your current PR strategies.

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You researched… 

…you pitched

…and, you succeeded (at landing a live broadcast interview!).

This occasion warrants the happiest of dances, my friend.

But hold off on busting out all of your best moves—your job isn’t over yet.

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Tell the truth.”   

Say you’re sorry.”

They’re both lessons we’ve all been taught since a very young age—yet, they’re also lessons that are often forgotten as we get older.

For PR and marketing professionals, transparency and accountability are not options; they are absolutes. This means learning the art of transparent communication that addresses issues, and defuses the situation with an action plan.

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Pitching guest posts and byline articles is as important of a strategy as pitching a news tip or story idea. With many media outlets experiencing shrinking editorial budgets, it’s an opportune time for companies to draft and contribute quality content.

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Whether it’s hearing someone crack their knuckles, or watching them chew with their mouth open—everyone has at least one pet peeve. What if you found out that the way you do your job is actually the source of someone else’s frustration?

Nobody’s perfect, but there are things that many marketers and PR professionals do that annoy journalists. To break the cycle and help strengthen your relationships with the media, we spoke with a few media contacts to gather their biggest pitching pet peeves. 

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Recently, I attended the 2014 Annual Super Bowl Ad Review, hosted by the Cleveland Chapter of the American Marketing Association. Tailored for marketing professionals of all levels, this interactive luncheon dove into the most talked about Super Bowl advertisements.

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The relationship between PR professionals and journalists can be rather complex. So should you settle for Facebook-official “It’s complicated” status and call it a day? Eh, not exactly.

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