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Ashley Sams

Ashley Sams is a consultant at PR 20/20. She joined the agency in 2017 with a background in marketing, specifically for higher education and social media. Ashley is a 2015 graduate of The University of Mount Union where she earned a degree in marketing.
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Recent Posts

Sometimes, social media can be an enigma.

You manage your brand’s social media presence, and you post stimulating photos with catchy captions day in and day out. Unfortunately, your fans don’t seem to see it that way, and you die inside at the measly 33 likes you received on your last Instagram photo.

Your competitors, on the other hand, are falling asleep each night to sweet dreams of likes, comments and DMs galore.

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Great marketers understand the importance of having good data on their businesses. So much, in fact, that they’re doing everything they can to get their hands on as much data as possible. 

That’s great! We recommend that. But what are you doing with all of the data you’re collecting? 

For many of us, the answer is glancing at our collected analytics once a month, quarter or year because we don’t really have the time to deep dive through Google Analytics and excel spreadsheets.

All that telling data you’re collecting, including trends and insights your boss and CEO might be very interested in, is going to waste.

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From changes in algorithms to new features, social media is constantly evolving. It can be a full-time job staying up to date with Facebook, Instagram, Twitter and the like.

However, with these challenges come opportunities for brands to grow their fan base and leverage audiences like never before.

The key to keeping up? Agility—being able to move quickly, nimbly and easily.

Below we highlight four brands that are taking their social media presence to the next level through agile marketing. Marketers, these tips can breathe life into your company’s social media strategy.

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